What’s Fair, What’s Fluff, and What Actually Works
By someone who’s seen both sides of the DM — from €50 gifted posts to €10K campaigns that actually convert.
🍀 Introduction: The Irish Influencer Scene Is Getting Real
Let’s cut to it — influencer marketing in Ireland has matured. We’re no longer in the “free shampoo for a story” era.
In 2025, creators know their value, brands have expectations, and budgets are getting smarter — but also tighter.
Whether you’re:
- A brand wondering how much to pay for a TikTok collab,
- An influencer tired of guessing your worth,
- Or an agency managing both sides…
This guide will break down what’s actually happening in the Irish market today — based on real numbers, real deals, and no BS.
💸 Quick Look: Standard Influencer Rates in Ireland (2025)
| Influencer Type | Followers | Average Rate (Instagram Post) | Avg. TikTok Video | Stories (3 frames) | Notes |
|---|---|---|---|---|---|
| Nano | 1K – 5K | €50 – €100 | €70 – €120 | €30 – €60 | High engagement, niche |
| Micro | 5K – 20K | €100 – €300 | €150 – €400 | €50 – €100 | Best ROI for local brands |
| Mid-tier | 20K – 100K | €300 – €800 | €400 – €1,000 | €100 – €250 | Can negotiate bundles |
| Macro / Celebrity | 100K – 500K+ | €1,000 – €5,000+ | €1,500 – €8,000 | €300 – €1,000+ | PR teams involved, contracts essential |
| Niche Experts (B2B) | Any size | Custom | Custom | Custom | Pricing based on industry (finance, law, health, etc.) |
Note: These are average market rates, not set rules. Actual prices vary based on niche, location, platform, and delivery quality.
🎯 What Really Affects Influencer Pricing in Ireland?
Let’s keep it real — follower count is just one piece of the puzzle. Here’s what actually changes the game:
1️⃣ Engagement Rate
A 7K-follower foodie from Limerick with 12% engagement can be worth more than a 30K fashion account with 1.5% likes.
Hot tip: Many Irish micro-influencers get amazing results with loyal communities. Don’t ignore them.
2️⃣ Content Quality
Grainy selfies? Nah.
Crisp, edited, on-brand reels or TikToks? That’s value. Especially for:
- Product demos
- “A day in the life” integrations
- Real user experience reviews
Good content is worth paying for, because it lives beyond the post — brands can reuse it in ads, newsletters, and more.
3️⃣ Location
Yes, even in a small country like Ireland — location matters.
Influencers in Dublin or Cork may charge more due to audience size & demand. But don’t sleep on regional creators — someone from Galway or Donegal with a strong local following can outperform the big city names for community campaigns.
4️⃣ Exclusivity & Usage Rights
Want the creator to not promote a competitor for 3 months?
Want to use their video in your Meta Ads?
You’ll pay more — and you should.
Always clarify:
- Timeframe of use
- Platforms (organic or paid)
- Territory (Ireland-only vs global)
🤝 How Irish Brands Should Approach Pricing (Without Getting Burned)
✅ Don’t lowball — negotiate smart
If you’re offering €30 and a free tote bag for 4 deliverables, you’re not building partnerships. You’re burning bridges.
Instead:
- Set a clear brief
- Offer a fair starting budget
- Be open to negotiating bundles (e.g., 1 post + 1 story + giveaway)
✅ Pay for performance where possible
Flat fees work, but affiliate bonuses, commission codes, or tiered payments can make collabs more exciting and fair.
Ex:
- €150 base payment + 10% per sale using a custom code
It aligns interests. Win-win.
✅ Respect the creator’s time & audience
If someone’s built an audience that trusts them — that’s not luck. It’s work. Pay accordingly.
📲 How Irish Influencers Should Price Themselves (Without Underselling or Overhyping)
✅ Know your data
- Engagement rate
- Reach vs impressions
- Story taps, DMs, saves
- Previous brand results
If you can say, “My last collab drove 250 link clicks and 10 sales in 48 hours,” you’re already more valuable than someone 10x your size.
✅ Offer packages, not just posts
Instead of just “an Instagram post,” offer:
- Mini-campaigns (e.g., 1 reel + 2 stories + TikTok + WhatsApp link)
- Content + UGC rights
- Review + giveaway bundle
Brands love creators who think like marketers.
✅ Don’t be afraid to say no
If a brief doesn’t align with your audience, or a brand insists on overediting your tone — pass.
Long-term trust > short-term cash.
🧮 Example Campaign Budgets in Ireland (Realistic Scenarios)
🧴 Local Skincare Brand Campaign (B2C – TikTok Focus)
- 3 micro-influencers (8K–15K)
- Deliverables: 1 TikTok + 2 stories each
- Budget: €1,000 total
- Result: 85K views, 1,200 link clicks, 90+ DMs via WhatsApp
📚 Online Coaching Brand (B2B – Instagram + LinkedIn)
- 1 niche creator with 5K followers in business niche
- 1 carousel post + 1 live + testimonials
- Budget: €650
- Result: 8 qualified leads, 3 paid signups (€1,800 revenue)
🛍️ Irish E-Commerce Shop (UGC + Paid Ads Usage)
- Creator delivers 2 reels + raw content + 3-month usage rights
- Budget: €750
- Result: Reused in Meta Ads, 4.6x ROAS
🧃 Final Words: Keep It Fair, Keep It Real
Influencer pricing in Ireland isn’t about copying some US rate card or guessing from a TikTok trend. It’s about:
- Knowing your value
- Understanding your market
- Respecting the work behind the post
And whether you’re a brand or a creator — the best partnerships come from transparency, creativity, and mutual respect.
You don’t need to have the biggest budget or follower count. You just need to do business like a pro — and platforms like BaoLiba.cloud are here to make that easier.
💥 Real deals. Fair money. No fluff.
Let’s build smarter collabs, the Irish way. 🇮🇪
