If you’re an Irish advertiser or content creator looking to tap into Italy’s buzzing market via WhatsApp, you’re in the right spot. WhatsApp’s grip on Italy is no joke — it’s the go-to app for chats, groups, and increasingly, influencer marketing. As of May 2025, Italy boasts a lively WhatsApp influencer scene that’s ripe for collaboration. Let me walk you through the top 10 WhatsApp influencers in Italy who can seriously boost your brand’s reach across the boot, with a pinch of insight on how we in Ireland can best approach these partnerships.
📢 Why WhatsApp Influencers Matter for Irish Marketers Eyeing Italy
WhatsApp is massive in Italy — over 90% penetration in smartphone users — which makes it a goldmine for direct, intimate marketing that feels less “in your face” than traditional ads. Unlike Ireland, where Instagram and TikTok dominate influencer play, Italians still rely heavily on WhatsApp groups and broadcast lists for recommendations and product buzz. So, if you want to crack the Italian market, working with WhatsApp influencers who have loyal, active communities can get you authentic engagement and eyeballs.
Remember, payment methods in Italy lean towards SEPA transfers and popular e-wallets like PayPal and Satispay, so having your finance team ready for smooth cross-border payments in euros (€) is key. Also, be mindful of GDPR and Italy’s strict privacy laws — always get clear opt-ins and transparent messaging when working on WhatsApp campaigns.
💡 The Top 10 WhatsApp Influencers in Italy You Should Know
Here’s a no-nonsense list based on engagement rates, niche relevance, and that “street cred” that makes their followers listen. These folks cover everything from food and fashion to tech and lifestyle — perfect if you’re an Irish brand wanting to scale smartly.
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Luca “LoChef” Bianchi – Food & Culinary
Luca runs exclusive WhatsApp cooking groups where members get daily recipes and product recs. His followers trust his taste, making him ideal for food brands or kitchen gadgets. -
Giulia Rossi – Fashion & Beauty
Giulia’s WhatsApp broadcast lists share styling tips and exclusive discount codes. She’s gold for any Irish beauty or fashion label wanting to test the Italian market with a personal touch. -
Marco “TechGuru” De Santis – Tech & Gadgets
Marco’s WhatsApp community is the place for early adopters and techies. He’s known for honest reviews and unboxings, perfect if you’re launching a new device or app. -
Federica “FitFam” Conti – Health & Wellness
Her WhatsApp fitness challenges and meal plans have built a loyal tribe. Health brands or wellness apps with a presence in Ireland can find a ready audience here. -
Alessandro “TravelAddict” Romano – Travel & Lifestyle
Alessandro shares exclusive travel hacks and deals via WhatsApp, tapping into Italy’s strong local and international travel culture. -
Sara “MamaMia” Greco – Parenting & Family
Sara’s parenting advice groups are buzzing with activity. Great for brands targeting mums and families, especially for baby products or educational tools. -
Davide “GreenVibes” Esposito – Sustainability & Eco-Living
Davide’s WhatsApp groups focus on eco-friendly lifestyles, a growing niche in Italy. If you’re an Irish green brand, he’s your man. -
Elena “BookLover” Ferrara – Books & Culture
Elena curates book club discussions on WhatsApp, perfect for publishers or cultural brands wanting to dip toes in Italy. -
Matteo “SportsFan” Ricci – Sports & Fitness
His WhatsApp alerts and fan chats are a hit with sports enthusiasts, making him a good fit for sportswear or supplement brands. -
Chiara “EventQueen” Marchetti – Events & Entertainment
Chiara’s WhatsApp network is where Italians get the lowdown on gigs, festivals, and local happenings, ideal for lifestyle and entertainment brands.
📊 How Irish Marketers Can Work with Italian WhatsApp Influencers
Understand the Local Vibe
When working with Italian WhatsApp influencers, respect their community-first approach. Unlike flashy Insta posts, WhatsApp marketing is about trust and exclusivity. Influencers often run private groups or broadcast lists where they personally interact. So, campaigns should be subtle, with personalised offers or exclusive previews.
Payments and Contracts
Most Italian influencers prefer contracts in euros (€) and payments via SEPA or PayPal. Keep it transparent and GDPR-compliant — WhatsApp marketing is tightly regulated, and privacy breaches can tank your campaign.
Use Irish Tech to Your Advantage
Ireland’s digital payment systems like Revolut or Stripe can simplify cross-border payments. Plus, Irish brands can leverage local logistics partners for smooth product fulfilment once the influencer buzz kicks in.
People Also Ask
What makes WhatsApp influencers different from Instagram influencers in Italy?
WhatsApp influencers offer direct, private communication with their audience via groups or broadcast lists. This creates stronger trust and engagement compared to Instagram’s public feed or stories.
How can Irish brands pay Italian WhatsApp influencers safely?
Use SEPA bank transfers or PayPal for secure euro payments. Always have a GDPR-compliant contract in place, clarifying data use and campaign scope.
Are WhatsApp influencer campaigns effective in Italy in 2025?
Absolutely. As of May 2025, WhatsApp remains one of Italy’s top messaging apps, and influencers on this platform can generate high engagement through personal, trust-based marketing.
❗ Risks to Watch Out For
Be aware of WhatsApp’s strict anti-spam rules. Overloading groups with ads can lead to bans. Also, verify influencer authenticity — Italy’s influencer space has its share of fakes and bots. Use tools or local agencies to vet collaborators.
Final Thoughts
If you’re serious about cracking the Italian market from Ireland, WhatsApp influencers offer a unique, high-trust channel that’s still underexploited. The top 10 WhatsApp influencers in Italy listed here bring niche audiences that can deliver authentic engagement and real ROI. As always, tailor your approach to local customs, payment preferences, and legal requirements.
BaoLiba will keep updating you on Ireland’s global influencer marketing trends. Stay tuned and smash those cross-border campaigns!
