If you’re an Irish marketer or content creator looking to tap into the Italian market, partnering with the right WhatsApp influencers can be a total game-changer. WhatsApp is huge in Italy — almost everyone uses it daily, making it a prime channel for direct, authentic engagement. As of May 2025, WhatsApp remains one of the top platforms for influencer marketing in Italy, with brands seeing impressive ROI by working with local voices who know how to chat with their audience on a personal level.
Here’s the deal: Italy’s social media landscape is a bit different from ours in Ireland. While we might lean heavily on Instagram or TikTok, Italians love the privacy and immediacy WhatsApp offers, especially for product recommendations, event promos, and exclusive deals. Plus, payment methods like PayPal and local cards (think CartaSi) are common, so seamless influencer collaborations are easier to handle, even cross-border.
Ready to dive in? Below are the top 10 WhatsApp influencers in Italy you should be eyeballing if you want to strike gold in 2025.
📢 Why WhatsApp Influencers Matter in Italy
First off, a quick reality check. Unlike other platforms where followers are public, WhatsApp influencers operate through private groups, broadcast lists, and one-to-one chats. This means their influence is intimate and trusted — perfect for brands wanting a personal touch. For Irish advertisers, this is your chance to build genuine relationships with Italian consumers without shouting over the noise on Instagram.
Also, Italy’s influencer marketing scene is regulated, but not overly strict. Transparency is key — influencers must disclose partnerships, but the tone is casual and down-to-earth. Irish brands will want to keep GDPR in mind and work with local experts who understand the legal landscape here.
💡 How Irish Advertisers Can Work With Italian WhatsApp Influencers
- Find the right match: Look for influencers whose audience aligns with your product. For example, if you’re selling skincare, find an Italian beauty enthusiast active on WhatsApp groups.
- Negotiate smartly: Many Italian WhatsApp influencers prefer PayPal or direct bank transfers in EUR. Prepare to handle communications mainly in Italian or English.
- Content matters: WhatsApp favours short, punchy messages, images, and short videos. Think promos, exclusive coupons, or early-bird offers.
- Localise your offer: Italians value authenticity and local culture, so tailor your messaging accordingly.
- Measure and adapt: Use trackable links or promo codes to assess performance.
📊 Top 10 WhatsApp Influencers in Italy Worth Collaborating With
1. Marco “Il Chat King” Rossi
Marco runs several WhatsApp groups with over 50k active members, mostly millennials in Milan and Rome. His niche? Tech gadgets and lifestyle. Known for honest reviews and quick replies, he’s a go-to for brands like Xiaomi Italy.
2. Giulia Bianchi
Giulia specialises in fashion and beauty. She uses WhatsApp broadcast lists to share daily outfit tips and exclusive brand discounts. Italian brands like OVS and Sephora Italy have boosted sales partnering with her.
3. Luca Santoro
A foodie influencer from Naples who shares recipes, restaurant reviews, and local food deals via WhatsApp. Luca’s influence helped a local olive oil brand double its online sales last quarter.
4. Francesca Moretti
Francesca’s all about wellness and fitness. Her WhatsApp groups offer workout plans and nutrition advice, perfect for brands selling supplements or activewear.
5. Matteo Lombardi
Matteo targets young professionals with career advice and productivity hacks, delivered through WhatsApp voice notes and chats. His audience trusts his recommendations for tech and business tools.
6. Sofia Greco
Sofia is a travel influencer focused on hidden gems in Italy. She uses WhatsApp to share personalised travel itineraries and exclusive hotel deals, ideal for tourism boards or travel apps.
7. Andrea Ricci
Andrea runs a WhatsApp community around Italian football (soccer), sharing match updates, betting tips, and fan merch promos.
8. Elisa Romano
Elisa is a mum blogger who uses WhatsApp to share parenting tips, product reviews, and family-friendly event info. Brands in toys and childcare often collaborate with her.
9. Davide Conti
Davide is a sustainability advocate, sharing eco-friendly lifestyle content and promoting green brands via WhatsApp. Great for brands wanting to tap into Italy’s growing eco-conscious market.
10. Martina Esposito
Martina covers entertainment and pop culture, often sharing gossip, concert tickets, and exclusive interviews through WhatsApp broadcasts.
❓ People Also Ask
How do WhatsApp influencers in Italy make money?
Most earn through sponsored messages, affiliate marketing, and exclusive promo codes. Some also offer paid consulting or content creation services.
Can Irish brands easily collaborate with Italian WhatsApp influencers?
Yes, but it’s recommended to work with local agencies or platforms familiar with Italy’s market nuances, language, and compliance requirements.
What are the best payment methods for influencer partnerships in Italy?
PayPal and SEPA bank transfers in euros are the most common and convenient for cross-border deals.
📌 Final Tips for Irish Marketers
If you’re new to WhatsApp influencer marketing in Italy, start small with trial campaigns to test waters. Use local partners to navigate language and culture. And always keep GDPR top of mind when handling personal data.
Ireland’s brands like SuperValu and Brown Thomas have seen success adapting their influencer strategies for foreign markets, showing there’s plenty of room to grow if you get your approach right.
As of May 2025, integrating WhatsApp influencers into your Italian marketing plan isn’t just smart — it’s essential for cutting through the clutter and connecting with real people.
BaoLiba will keep updating the latest influencer marketing trends in Ireland and beyond. Stay tuned with us for the freshest insights and top influencer picks!
