If you’re an Irish advertiser or content creator looking to expand your reach into Italy, tapping into WhatsApp influencers is pure gold. WhatsApp isn’t just a messaging app in Italy—it’s the main street of social interaction, business chats, and even brand buzz. As of 2025 May, WhatsApp boasts a user base of over 40 million Italians, making it a prime channel for influencer marketing.
In this article, I’ll break down the top 10 WhatsApp influencers in Italy you should be working with, how Irish brands can approach collaborations, and why this market is a must-have in your cross-border marketing playbook.
📢 Why WhatsApp Influencers Matter in Italy for Irish Marketers
Ireland’s marketing scene is buzzing, but when it comes to Italian audiences, WhatsApp is where the real conversations happen. Unlike Instagram or TikTok, WhatsApp thrives on private groups, broadcast lists, and personal chat chains. Influencers here don’t just post—they engage deeply in smaller, tight-knit communities, which means higher trust and conversion rates.
Payment-wise, Irish advertisers can easily use SEPA transfers or PayPal, both widely accepted by Italian creators. Euro (€) is the currency in both countries, easing transactions without any currency conversion headaches.
The legal side? Italian data protection laws are strict, but WhatsApp marketing is largely compliant if you avoid spammy mass messaging and stick to opt-in audiences. Ireland’s GDPR framework aligns well with Italy’s, so you’re not stepping into unknown territory.
💡 How to Collaborate with WhatsApp Influencers in Italy
Most Irish brands think of influencer marketing the usual way: sponsored posts or reels. But with WhatsApp influencers, it’s about authentic chats, personalised shout-outs, exclusive offers sent via broadcast lists, and even voice notes or video messages within groups.
Start by scouting influencers who run active WhatsApp communities related to your niche. For example, if you’re in fashion, find stylists or local style icons who share daily tips in their groups. If it’s food, partner with chefs or foodies who send recipe ideas through WhatsApp.
Remember, for Irish companies like Bewley’s Coffee or SuperValu, localising the message in Italian (not just translated) and respecting cultural nuances is key. The influencer should mirror your brand voice but keep the chat casual and engaging.
📊 Top 10 WhatsApp Influencers You Should Collaborate With in Italy
Here’s a no-fluff list of Italian WhatsApp influencers crushing it in 2025 you want on your radar:
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Luca Romano (@luca_whatsappstyle) – Lifestyle guru in Milan with a 5k+ active WhatsApp group sharing daily fashion hacks.
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Giulia Bianchi (@giulia_foodies) – Naples-based food influencer running recipe broadcast lists that have converted big foodie brands.
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Marco Ferrari (@marco_travelchat) – Travel expert focusing on hidden gems in Italy, using WhatsApp to share exclusive discounts.
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Elena Rossi (@elenabeautychat) – Beauty influencer with a loyal female community in Rome, perfect for skincare and wellness brands.
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Carlo De Santis (@carlo_techupdates) – Tech nerd who shares latest gadget reviews and deals through WhatsApp groups active in Turin.
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Sofia Greco (@sofia_mumlife) – Parenting influencer with a WhatsApp mom’s circle in Florence, ideal for family products.
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Antonio Vitale (@antonio_gamers) – Gaming influencer with an engaged WhatsApp clan based in Bologna.
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Martina Conti (@martina_fitnesschat) – Fitness coach who runs daily motivation and workout tips via WhatsApp broadcasts.
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Federico Russo (@federico_musicvibes) – Music promoter sharing exclusive event invites and playlists on WhatsApp in Venice.
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Chiara Moretti (@chiara_artscene) – Art and culture influencer who curates WhatsApp chats around galleries and exhibitions in Genoa.
🤔 People Also Ask
How do WhatsApp influencers operate differently in Italy compared to other platforms?
Unlike public social media, Italian WhatsApp influencers focus on intimate, trust-based groups where direct communication drives engagement. This means fewer followers but higher-quality leads.
What payment methods do Italian WhatsApp influencers prefer?
Most prefer straightforward Euro payments via SEPA bank transfers or PayPal, making it easy for Irish brands to pay without fuss.
How can Irish brands ensure compliance when working with Italian WhatsApp influencers?
Stick to GDPR rules, avoid unsolicited mass messaging, and ensure recipients have opted in to receive promotional content. Transparency is key.
📢 Marketing Trends in Ireland and Italy as of May 2025
In 2025 May, Ireland’s marketing industry increasingly values micro-influencers and private messaging platforms for genuine engagement. Italy’s WhatsApp influencer scene exemplifies this trend, combining intimacy with reach. Irish advertisers who jump on this trend early can outpace competitors by building authentic Italian customer relationships through trusted WhatsApp networks.
Final Thoughts
If your biz in Ireland wants to crack the Italian market, WhatsApp influencers should be your secret weapon. Their hyper-local, trust-rich communities offer an authentic way to plug into Italian culture and drive conversions. Keep your messaging tailored, respect cultural and legal boundaries, and you’ll see ROI that Instagram ads can only dream of.
BaoLiba will keep updating you on Ireland’s influencer marketing buzz and trends. Stay tuned and keep those WhatsApp collabs rolling!
