If you’re an Irish brand or creator looking to crack into the booming Indian market, teaming up with the right TikTok influencers is pure gold. India’s TikTok scene, despite the app’s ban, still has a massive wave of creators who’ve migrated to platforms like Instagram Reels and YouTube Shorts — but their roots and massive fan bases on TikTok can’t be ignored. As of 2025 May, brands in Ireland are increasingly eyeing cross-border collabs to tap into India’s youthful audience hungry for fresh content.
Here’s the lowdown on the top 10 TikTok influencers you should collaborate with in India — all vetted for high engagement, authentic reach, and a style that gels with Irish marketing culture. Plus, I’ll throw in tips on how Irish advertisers can work smoothly with these creators, covering payment, legal stuff, and platform nuances.
📢 Why Indian TikTok Influencers Matter for Irish Brands
India’s digital population is a beast of its own — over 700 million active internet users, mostly under 30. TikTok was a game-changer before the ban in 2020, spawning a new wave of influencers who are now dominating short-video formats on other apps. For Irish brands, this means access to a vibrant, engaged audience speaking a mix of English, Hindi, and regional languages.
Irish advertisers have to keep in mind:
- Payment methods: UPI and Paytm are king in India, but international payments via PayPal or Wise in EUR or GBP are common for cross-border deals.
- Legal & culture: India has strict rules around advertising, especially for products like alcohol or health supplements. Always get contracts vetted locally.
- Local flavour: Indian creators love storytelling with a pinch of desi humour and relatable day-to-day moments. Irish brands should adapt campaigns accordingly.
💡 Top 10 TikTok Influencers You Should Collaborate With in India
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Khushi Bhatia
With over 10 million followers, Khushi kills it with her lip-syncs and dance videos. She’s big on fashion and beauty collabs, which could suit Irish cosmetics or apparel brands wanting to enter India. -
Riyaz Aly
One of India’s most followed TikTok stars, Riyaz blends style with comedy. His youth appeal is massive, making him perfect for lifestyle brands targeting youth in Ireland and India. -
Jannat Zubair Rahmani
Jannat’s got a strong acting background and a genuine connection with her audience. She’s a great pick for family-friendly brands or educational tools crossing over into India. -
Faisal Shaikh (Mr. Faisu)
Known for his swag and entertaining videos, Faisu is a magnet for younger audiences. Irish sportswear or tech brands could leverage his influence. -
Avneet Kaur
Avneet’s versatility in dance, acting, and modelling has her clocking millions of views daily. Brands in beauty, fitness, or youth apparel will find her a natural fit. -
Nisha Guragain
A rising star with a huge female fanbase, Nisha’s content is relatable and often emotional. Great for campaigns around wellness, mental health, or lifestyle products. -
Arishfa Khan
Arishfa’s bubbly personality and dance videos resonate with India’s teen market. Collaborate with her for brands in entertainment, education, or youth fashion. -
Sameeksha Sud
Known for comedy and relatable sketches, Sameeksha can bring a fun twist to Irish brands wanting to localise their message for Indian youth. -
Awez Darbar
Awez is not just a dancer but a choreographer with a huge following. Ideal for fitness and lifestyle brands seeking to blend Irish and Indian dance culture. -
Dia Mirza
While better known as an actress and environmental activist, Dia’s digital presence on TikTok and Instagram reels is growing. She’s an excellent partner for sustainable brands and social causes.
📊 How Irish Brands Can Work With Indian TikTok Influencers Smoothly
Payment and Contracts
Irish advertisers should expect to pay in Euros or Pounds Sterling, but many influencers prefer receiving payments via PayPal or Wise for convenience. Always draft contracts that respect Indian advertising laws and cover deliverables clearly — no vague “viral content” promises.
Content Localisation
Don’t just slap on your Irish ad and hope it flies. Indian audiences crave local flavour — a touch of Hindi, relatable cultural references, and storytelling that hooks them. Collaborate closely with influencers to craft content that feels organic.
Platforms to Watch
Since TikTok is banned in India, most creators have shifted to Instagram Reels, YouTube Shorts, and MX TakaTak. Your campaigns should cover these platforms. BaoLiba’s platform can help you find and manage these influencer relationships across all these networks seamlessly.
❗ People Also Ask
Who are the most popular TikTok influencers in India right now?
Some of the biggest names include Khushi Bhatia, Riyaz Aly, and Jannat Zubair Rahmani, all with millions of followers and diverse content styles.
How can Irish brands effectively collaborate with Indian TikTok influencers?
Focus on localising your content, respecting payment norms, abiding by Indian advertising laws, and using platforms like Instagram Reels and YouTube Shorts where these influencers are active.
Is TikTok still relevant in India for influencer marketing?
While TikTok is banned, many creators have moved to similar short-video platforms. So, yes, the community and style live on, just under different platforms.
📢 Marketing Trends in Ireland and India as of 2025 May
As of 2025 May, Irish brands are more open than ever to cross-border influencer marketing, especially with South Asian markets. The rise of short video content has driven a boom in influencer collaborations. Payment tech like Wise is making international deals smoother, and platforms like BaoLiba are bridging gaps for advertisers and creators alike.
Final Thoughts
Tapping into India’s TikTok influencer scene is no longer a maybe for Irish brands — it’s a must if you want serious growth in that market. The 10 influencers listed here offer varied styles and massive followings, perfect for different campaign goals. Remember, localisation and legal compliance are key. BaoLiba will keep updating Ireland’s influencer marketing trends, so stick with us for the freshest insights and hottest collab opportunities.
