If you’re an Irish brand or content creator looking to tap into the German market via TikTok, knowing who’s hot right now can save you buckets of time and budget. Germany’s TikTok scene is fierce, with creators killing it across niches from comedy to lifestyle, gaming to fashion. As of May 2025, the demand for authentic influencer collabs in Germany is booming, and Irish advertisers are wise to jump on this train before it leaves the station.
This guide breaks down the top 10 TikTok influencers in Germany you need to collaborate with, with a keen eye on how Irish businesses can work with them smoothly—think payment in euro, local legal nuances, and what Irish brands like SuperValu or Brown Thomas can learn from German influencer marketing.
📢 Why Germany Matters for Irish Advertisers on TikTok
Germany is Europe’s largest economy and has a TikTok user base north of 30 million active users. For Irish brands seeking scale and fresh audiences outside Ireland, Germany offers vibrant opportunities. TikTok’s algorithm loves content that resonates locally, so partnering with genuine German creators is key. Plus, with the euro as their currency, transactions are straightforward—no messy FX conversions like when dealing with the UK or US markets.
Irish advertisers often use platforms like BaoLiba to streamline cross-border influencer deals, ensuring GDPR compliance and clear contracts. The influencer payment methods popular in Ireland—bank transfers and PayPal—are equally common in Germany, making payments hassle-free.
💡 How Irish Brands Should Approach German TikTok Influencers
- Localise content: Even simple localisation like German captions or hashtags can boost engagement.
- Respect cultural nuances: Germany’s audience values transparency and quality over flashy sales pitches.
- Use Irish platforms for collaboration: BaoLiba helps you find vetted German TikTokers and manage campaigns from Dublin or Cork.
- Legal compliance: Both Ireland and Germany enforce strict advertising rules—disclosure of paid partnerships is a must.
- Payments in Euro (€): Avoid currency headaches by agreeing on euro payments upfront.
📊 The Top 10 TikTok Influencers in Germany You Should Collaborate With
Here’s the lowdown on the 10 German TikTok creators who are killing it in 2025 and why they’re your best shot at cracking the German market from Ireland.
1. Younes Zarou (@youneszarou)
Known for his stunning visual effects and creative edits, Younes pulls in millions of views per video. He’s perfect for tech, gadgets, and lifestyle brands looking to wow German youth.
2. Lisa & Lena (@lisaandlena)
These twin sisters have a massive following with their dance and lip-sync content. Their audience skews younger, ideal for fashion and beauty brands targeting Gen Z.
3. Falco Punch (@falcopunch)
Comedy king with a sharp, relatable sense of humour. Collaborate with Falco if your brand wants to land with a fun, casual vibe that feels genuine.
4. Sophia Thiel (@sophia.thiel)
Fitness influencer and wellness advocate. Sophia is a trusted voice among health-conscious German TikTokers. Great for supplements, activewear, and lifestyle brands.
5. Dalia Mya (@dalia.mya)
Dalia’s lifestyle and travel content attract millennial and Gen Z viewers alike. Brands in hospitality, travel, or sustainable products will find a perfect fit here.
6. Michael Le (@justmaiko)
Though based in the US, Michael’s German heritage and multilingual content give him a solid German audience. Best for dance, entertainment, and youth culture campaigns.
7. Pamela Reif (@pamela_rf)
Pamela’s fitness and nutrition content have global appeal but she’s especially popular in Germany. Ideal for Irish health brands wishing to expand into DACH.
8. Shirin David (@shirindavid)
Singer and influencer with a bold personality. She’s a strong pick for beauty, fashion, and lifestyle brands wanting to make a splash.
9. Herr Anwalt (@herranwalt)
A unique creator blending legal advice with humour, Herr Anwalt is a go-to for brands in finance, insurance, or legal services aiming to educate and entertain.
10. Katja Krasavice (@katjakrasavice)
Known for her edgy persona and music, Katja appeals to a more daring audience. Perfect if your product targets youth culture and alternative markets.
🤔 People Also Ask
What’s the best way for Irish brands to pay German influencers?
The most common and straightforward methods are SEPA bank transfers and PayPal, both widely accepted in Germany and Ireland. Ensure contracts specify payment terms and currency as euro (€) to avoid confusion.
How do I ensure legal compliance when working with German TikTokers?
Disclose paid partnerships clearly in your content, follow GDPR guidelines for data privacy, and respect local advertising laws. Using platforms like BaoLiba helps with contract templates and compliance.
Can Irish micro-influencers work with German TikTokers for cross-promotion?
Absolutely. Irish micro-influencers can collaborate with German creators for joint content or giveaways, boosting reach on both sides and creating authentic cross-border engagement.
📊 Current Marketing Trends in May 2025 for Ireland to Germany TikTok Collabs
In May 2025, Irish marketers are leaning heavily into video-first campaigns with influencers who can narrate authentic brand stories. The appetite for sustainability and transparency is growing in both Ireland and Germany, so influencers who champion eco-friendly products or social causes get extra brownie points.
Brands like Irish skincare label Kinvara Skincare have already dabbled in German influencer marketing, seeing a 30% uptick in sales through TikTok partnerships. Payment is made in euro, contracts are handled digitally, and campaigns are managed via influencer marketing platforms like BaoLiba—making the whole process slick and efficient.
❗ Final Thoughts
If you want to break into the German TikTok scene, working with the right influencers is non-negotiable. The 10 TikTokers listed above offer a mix of reach, engagement, and niche appeal that Irish brands can’t ignore in 2025.
Remember, TikTok is a fast-moving beast. Keep your collabs fresh, localise your content, and lean on professional platforms for compliance and payment ease. BaoLiba will continue to update Ireland’s influencer marketing trends and help you navigate the cross-border landscape smoothly. Stay tuned and let’s get those campaigns humming!
