If you’re an Irish brand or content creator keen on tapping into Germany’s buzzing TikTok scene, you’re in the right spot. As of May 2025, Germany stands tall as one of Europe’s hottest markets for influencer marketing on TikTok. With over 10 million active users and a vibrant creator ecosystem, it’s a goldmine for anyone looking to expand their reach beyond Ireland’s shores.
In this piece, I’ll break down the top 10 German TikTok influencers you should seriously consider collaborating with, plus share some insider tips on how Irish advertisers and creators can make those partnerships click — from payment methods to cultural nuances and legal must-knows.
📢 Why Germany Matters for Irish Marketers on TikTok
Ireland’s market is tight-knit and competitive, but German consumers bring a fresh dynamic – they’re digitally savvy, love authentic content, and spend heavily online. The Euro (€) is their currency, so when planning budgets, keep exchange rates and payment methods in mind. Many Irish companies use international platforms like Wise or Revolut to handle cross-border payments smoothly without bleeding on fees.
German TikTok influencers often have highly engaged followers, blending humour, lifestyle, and trends in a way that resonates across Europe. For Irish brands, this means a chance to build brand awareness and convert interest into sales faster than you’d expect.
💡 Top 10 TikTok Influencers You Should Collaborate With in Germany
Here’s a rundown of the creme de la creme:
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Younes Zarou (@youneszarou)
Known for mind-blowing visual effects and creative editing, Younes is a magnet for brands wanting innovation. His content style is slick but approachable, perfect for tech, fashion, or lifestyle Irish brands eyeing the German market. -
Lisa & Lena (@lisaandlena)
Twin sisters with millions of followers, their dance and lip-sync videos are pure gold for fashion and beauty advertisers. Their audience skews younger, ideal if you’re targeting Gen Z. -
Falco Punch (@falcopunch)
A mix of comedy and everyday life sketches, Falco’s content is relatable and highly shareable. Great for Irish FMCG brands or any product with a down-to-earth vibe. -
Julia Beautx (@juliabeautx)
Beauty, fashion, and lifestyle guru with a strong female following. Her honest reviews and tutorials can drive conversions for Irish cosmetics and skincare lines in Germany. -
Dalia Mya (@daliamya)
Known for dance and challenge videos, Dalia keeps her followers engaged with fresh, trendy moves. Perfect for sportswear or health brands looking to connect via lifestyle. -
Chris Maffio (@chrismaffio)
Comedy content creator with a huge reach across German-speaking countries. If your Irish brand has a humorous side, Chris can bring that to life for a German audience. -
Janina Uhse (@janinauhse)
Actress and influencer with a mature, lifestyle-focused audience. Ideal for premium brands or services looking to appeal to working professionals in Germany. -
Khan (@khan)
Famous for motivational and educational content, Khan’s followers trust him for advice and insights. Great for Irish brands in education, finance, or personal development. -
Nikita (@nikita)
Fashion and lifestyle influencer with a strong focus on sustainable living. If your Irish brand champions eco-friendly products, Nikita’s audience is your target. -
Philipp Steuer (@philippsteuer)
Known for travel and adventure content, his followers are keen on exploration and experiences. Irish tourism operators or outdoor gear brands can gain traction here.
📊 How Irish Brands Can Work With German TikTokers Effectively
Understand Payment and Contract Norms
In Germany, contracts tend to be more formal and detailed than in Ireland. Expect detailed deliverables, usage rights, and exclusivity clauses. Payments are typically done via SEPA bank transfers in Euros, so setting up a Euro-denominated account or using currency exchange platforms is smart.
Localise Your Campaigns
German audiences appreciate authenticity but also local relevance. For example, if you’re an Irish skincare brand, highlight the natural ingredients and eco-values, which align with German preferences. Use German captions or subtitles for better engagement, even if the influencer is bilingual.
Align With German Marketing Laws
Germany has strict rules on influencer transparency and data privacy. Ensure all sponsored content is clearly marked, and any data collection complies with GDPR. Your legal team or a local agency partner can help avoid costly slip-ups.
❗ People Also Ask
Who are the most popular TikTok influencers in Germany?
The top TikTok influencers in Germany include Younes Zarou, Lisa & Lena, and Falco Punch, among others. They cover diverse niches from comedy to beauty and lifestyle.
How can Irish brands pay German TikTok influencers?
Irish brands usually pay German influencers via SEPA transfers in Euros or use platforms like Wise or Revolut for cost-effective currency exchange and smooth cross-border payments.
What content works best on TikTok in Germany?
Authentic, creative, and trend-driven content performs best. Dance, comedy sketches, and lifestyle videos with local cultural elements resonate strongly with German users.
📢 Final Thoughts
The German TikTok scene is thriving, and collaborating with the right influencers can be a game-changer for Irish brands and creators wanting to break into this market. Keep an eye on payment methods, legal compliance, and cultural fit to make your campaigns not just viral, but profitable.
As of May 2025, the influencer marketing landscape between Ireland and Germany is more connected than ever, and BaoLiba will keep you updated on the latest trends and best practices. Stay tuned and let’s get those collaborations rolling!
