If you’re an Irish advertiser or content creator looking to crack the German market with TikTok, you’re in the right spot. Germany is one of Europe’s hottest TikTok territories, and teaming up with the right influencers there can seriously boost your brand’s reach and conversion rates. In this guide, we’ll run through the top 10 TikTok influencers in Germany to collaborate with right now, plus some practical tips on navigating cross-border influencer marketing from Ireland.
By May 2025, TikTok remains a powerhouse platform both in Ireland and Germany, with millions of active users hungry for fresh, localised content. For Irish brands, tapping into German TikTok creators is a golden opportunity — but it’s got to be done smartly, respecting local tastes, legal frameworks, and payment customs. Let’s dive in.
📢 Why Collaborate with German TikTok Influencers from Ireland
First off, why bother with German TikTok influencers at all? Ireland’s local market is vibrant but limited in scale. Germany’s TikTok user base is massive — over 30 million active monthly users — and incredibly diverse in interests from fashion and tech to food and comedy. By linking up with German creators, you can:
- Access a wider, highly engaged audience
- Leverage local cultural nuances for authentic campaigns
- Boost brand credibility with trusted voices
- Potentially scale sales across the EU more efficiently
Irish advertisers often work with agencies like Viral Nation Dublin or platforms like BaoLiba, which specialise in global influencer matchmaking and handle everything from contracts to payments in euros (€), making cross-border deals less of a headache.
💡 Top 10 TikTok Influencers in Germany to Watch
Here’s a no-fluff list of the cream of the crop German TikTokers you want on your radar for 2025. We’ve picked influencers across niches to give you options depending on your brand’s vibe.
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Younes Zarou (@youneszarou)
With over 60 million followers, Younes is the king of visual effects and creative storytelling. Perfect for brands targeting Gen Z with tech or fashion products. -
Falco Punch (@falcopunch)
Known for hilarious comedy skits, Falco’s content is perfect if you want to add humour and relatability to your campaign. -
Julia Beautx (@juliabeautx)
A lifestyle and beauty influencer with a loyal following, Julia’s audience skews younger females, great for cosmetics and wellness brands. -
Dalia Mya (@dalia_mya)
Dance and fitness niche, Dalia’s energetic videos work well for sportswear or health food brands. -
Ludovica (@ludovica)
A rising star in DIY and crafts, ideal if you’re in home decor or hobby supplies. -
Rezo (@rezo)
Political and social commentary influencer with a huge following; if your brand is about sustainability or social causes, Rezo’s your man. -
Nico Santos (@nicosantos)
Musician and entertainer, great for lifestyle and tech product launches. -
Anna Klinski (@annaklinski)
Fashion and travel influencer, perfect for brands wanting to push luxury or experiential products. -
Mrs Bella (@mrsbella)
Food content creator with a focus on family recipes and comfort food, ideal for FMCG brands. -
Janina Uhse (@janinauhse)
Actress and lifestyle influencer, her content blends everyday life with glamour — good for multi-category campaigns.
📊 Collaboration Tips for Irish Advertisers
Understand Local Payment Norms
German influencers typically expect payments in euros (€), and many are open to bank transfers or PayPal. Platforms like BaoLiba simplify this by offering unified invoicing and payment solutions that comply with EU tax law, which is a massive advantage when you’re managing multiple country deals from Ireland.
Respect GDPR and Local Ad Laws
Germany has strict privacy laws and advertising standards. Make sure your campaigns comply with GDPR, especially around data collection and influencer transparency. Influencers should clearly mark sponsored content with hashtags like #Anzeige or #Werbung, which are the local norms.
Localise Your Content
Don’t just translate your message. German TikTokers know their audience inside out — trust them to adapt your brand’s tone and style authentically. Irish brands like SuperValu have nailed localising content by collaborating with German creators who understand regional slang and trends.
People Also Ask
Who are the top TikTok influencers in Germany?
The top TikTok influencers in Germany include Younes Zarou, Falco Punch, Julia Beautx, and Rezo, among others. They cover niches from comedy and lifestyle to political commentary.
How do Irish brands collaborate with German TikTokers?
Irish brands usually partner through influencer marketing platforms like BaoLiba or agencies that handle legalities, payments in euros, and campaign management, ensuring smooth cross-border cooperation.
What should Irish advertisers know about TikTok marketing in Germany?
Irish advertisers must respect German ad laws, ensure GDPR compliance, and localise content authentically. Using trusted local influencers can boost engagement and brand trust significantly.
❗ Final Thoughts
The German TikTok scene is booming, and the right influencer partnership can open doors for Irish advertisers ready to scale across Europe. Keep your campaigns localised, legal, and properly paid (preferably in euros), and lean on platforms like BaoLiba to handle the messy bits.
BaoLiba will keep updating you on the latest Ireland influencer marketing trends and cross-border opportunities. Follow us to stay ahead in the global influencer game!
