If you’re an Irish brand or content creator keen on cracking the UAE market via social media, Snapchat is a goldmine you can’t afford to ignore. As of 2025 May, Snapchat remains a beast in the UAE’s social sphere, especially among the younger crowd and trendsetters. But here’s the kicker—collaborating with the right influencers can make or break your campaign.
So, whether you’re a Dublin-based beauty brand or a Cork hospitality service looking to tap into the Middle East’s buzzing digital scene, this guide on the top 10 Snapchat influencers in the UAE will give you the edge. Plus, we’ll sprinkle in some local Irish flavour on how to approach these collabs, handle payments in euro, and keep it all legit under Irish and international laws.
📢 Why Snapchat and Why UAE
Snapchat’s unique mix of ephemeral content and interactive filters is massive in the UAE, where users love staying on top of trends and sharing real-time moments. Brands like Glossier and local Irish startups have seen serious ROI from UAE influencer partnerships, often paying via PayPal or bank transfers in EUR, adjusted for exchange rates.
The UAE’s youthful demographic is tech-savvy and brand-conscious, making Snapchat a favoured platform. For Irish advertisers, this means a chance to build brand visibility fast, but only if you know the right players.
💡 How Irish Brands Should Approach UAE Snapchat Influencers
First things first, Irish brands need to understand cultural nuances. The UAE is conservative in some respects but open to modern trends, so your messaging must balance respect and relevance.
Payments? Most Irish firms use SEPA transfers or PayPal to pay influencers, often agreeing on rates in euros and factoring in the AED conversion. Always get contracts in place that comply with Irish commercial law and consider GDPR for data handling if the campaign involves Irish customers.
Platforms like BaoLiba help you find vetted influencers and manage cross-border payments smoothly, avoiding common pitfalls.
📊 The Top 10 Snapchat Influencers in UAE You Can’t Miss
Here’s a no-BS list based on engagement, niche relevance, and brand collaboration history as of May 2025:
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Huda Kattan (@hudabeauty)
The queen of beauty with a massive Snapchat following. She’s a must for cosmetics and skincare brands wanting to crack the Gulf market. -
Khalid Al Ameri (@khalidalameri)
Known for his storytelling and cultural content, Khalid is perfect for lifestyle and travel brands. -
Lojain Omran (@lojain_omran)
A media personality with a strong female audience, ideal for fashion and luxury brands. -
Taim AlFalasi (@taimalfalasi)
A vlogger with a youthful audience, great for tech gadgets and gaming companies. -
Noor Stars (@noorstars)
A mix of humour and lifestyle content, perfect for casual wear and FMCG brands. -
Mohammed Al Shehhi (@mohammedshehhi)
Sports and fitness influencer with a loyal fanbase, great for health and wellness products. -
Ascia AKF (@ascia)
A fashion influencer crossing over to lifestyle, good for Irish brands targeting luxury and modest fashion. -
Faisal Al Basri (@faisalbasri)
Travel and adventure content creator, ideal for tourism and outdoor gear brands. -
Alya Al Awa (@alya_alaa)
Beauty and skincare influencer with a focus on natural products. -
Ahmed Al Nasheet (@dvlzgame)
Gaming influencer with a massive youth following, perfect for brands in the digital entertainment space.
🤔 People Also Ask
How do Irish brands pay Snapchat influencers in the UAE?
Most Irish brands handle payments via PayPal or SEPA bank transfers in euros. It’s crucial to agree on currency conversion and fees upfront, plus have clear invoicing to comply with Irish tax regulations.
What type of content works best on Snapchat for UAE audiences?
Short, authentic, and interactive snaps with local cultural relevance work best. Think behind-the-scenes, product demos, and quick tutorials that feel native, not salesy.
Are there legal considerations for Irish brands working with UAE influencers?
Yes, you must comply with Irish advertising standards and GDPR if data is involved. Also, ensure contracts cover intellectual property rights and usage terms under both Irish and UAE laws.
❗ Risks and Tips for Smooth Collaboration
Snapchat’s fast-paced nature means you need to monitor influencer content closely. Always vet influencers for authenticity and brand fit—fakes and bots are a risk in the Gulf’s influencer scene. Also, take time to build relationships; a quick one-off collab rarely delivers long-term value.
Final Thoughts
Irish brands and creators aiming at the UAE market must get Snapchat influencer marketing right to win big. By teaming up with the top 10 influencers listed here and using smart payment and legal strategies, you’ll be ahead of the curve.
BaoLiba will keep updating Ireland’s influencer marketing trends, so stay tuned with us for the freshest tips and insights.
