If you’re an advertiser or content creator based in Ireland looking to tap into the Middle Eastern market, particularly the UAE, Snapchat is where the magic’s happening. As of May 2025, the UAE remains a hotbed for influencer marketing on Snapchat, with brands keen to leverage local voices to connect with a young, tech-savvy crowd. Today, I’m sharing the top 10 Snapchat influencers in the UAE you should be collaborating with—no fluff, just solid intel to help you navigate this market like a pro.
Ireland’s marketing scene is buzzing with cross-border campaigns, and understanding how UAE influencers operate on Snapchat can seriously up your game. Whether you’re working with digital marketing agencies in Dublin or directly with influencers, knowing your players in the UAE is key.
📢 Why Snapchat in UAE Matters for Irish Advertisers
Snapchat isn’t just another social app in the UAE—it’s a lifestyle. With over 15 million active users in the country, it ranks as one of the top platforms for Gen Z and Millennials. The ephemeral content style suits the fast-paced, image-conscious culture there. For Irish advertisers, Snapchat offers a fresh avenue beyond Facebook or Instagram, giving you access to audiences hungry for authentic, localised content.
Unlike Ireland, where payment methods like credit cards, PayPal, and Stripe dominate, UAE influencers often prefer payments via bank transfers or platforms like Payoneer, so keep that in mind during contract talks. Also, the local culture is conservative, so ensure your campaigns respect religious and cultural norms—something Irish brands are increasingly mindful of when going global.
💡 How Irish Advertisers Can Work With UAE Snapchat Influencers
Irish marketers usually engage influencers through agencies or platforms like BaoLiba, which specialises in global influencer matchmaking. Contracts often include clear KPIs (reach, engagement, story views) with payments in AED or Euros depending on the deal. Given the time zone difference (+3 hours ahead of Ireland), planning content drops and live sessions requires good coordination.
A few Irish brands, like SuperValu and Boots Ireland, have started experimenting with Middle East campaigns, using Snapchat for product launches and localised storytelling. The key takeaway? Build a genuine relationship with influencers instead of just transactional partnerships.
📊 Top 10 Snapchat Influencers in UAE to Watch in 2025
Here’s a no-nonsense list of 10 Snapchat creators dominating the UAE scene. These influencers mix lifestyle, fashion, tech, and travel content—perfect for Irish brands wanting to tap into those verticals.
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Faisal Al Basri – With over 1.5 million followers, Faisal specialises in tech reviews and gadget unboxings. Great for Irish brands in tech or telecom.
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Noor Stars UAE – A spin-off of the famous Noor Stars, this account focuses on beauty and lifestyle with a Gulf twist.
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Sheikh Mo – A travel and adventure influencer showing off hidden gems around the Emirates, ideal for Irish tourism campaigns.
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Layla Al Falasi – Fashion queen with a strong Emirati identity, she’s perfect for luxury and high street collaborations.
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Ahmed Al Nasheet – Known for comedy sketches and relatable content, Ahmed’s audience engagement is off the charts.
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Dana Al Tuwarish – Fitness and wellness influencer promoting healthy living with a Middle Eastern flavour.
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Khalid Al Ameri – Storyteller and cultural commentator, great for brands wanting to blend tradition with modernity.
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Huda Al Nuaimi – Beauty influencer with a focus on halal and ethical products, aligning well with Ireland’s growing ethical consumer base.
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Omar Saif – Car enthusiast and influencer with a strong following among young Emirati men.
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Maya Al Marzooqi – Food and lifestyle creator showcasing fusion cuisine, a good match for Irish food exporters eyeing the UAE market.
People Also Ask
What makes Snapchat influencers in UAE unique compared to Ireland?
Snapchat influencers in the UAE tend to focus heavily on local culture, luxury lifestyles, and fast-moving ephemeral content, whereas Irish influencers often lean more towards storytelling and community engagement. The UAE audience expects high production value and culturally respectful content.
How can Irish brands pay UAE influencers securely?
Common payment methods include bank transfers via SWIFT, Payoneer, or even cryptocurrency in some cases. Using a trusted platform like BaoLiba helps streamline contracts and payments while ensuring compliance with Irish and UAE laws.
Is Snapchat still relevant for influencer marketing in UAE in 2025?
Absolutely. Despite Instagram and TikTok’s rise, Snapchat’s user base in the UAE remains engaged and growing, especially among younger demographics. Its unique AR lenses and filters offer interactive marketing opportunities that resonate well locally.
❗ Key Tips for Irish Advertisers Working With UAE Snapchat Influencers
- Respect local customs and religious sentiments in your campaign messaging.
- Align payment terms with what’s common in the UAE market.
- Use local agencies or platforms like BaoLiba for smoother collaboration.
- Plan content drops considering time zone differences.
- Track campaign metrics closely, focusing on story views and swipe-ups.
Final Thoughts
The UAE Snapchat scene is rich with opportunity for Irish advertisers aiming to expand their footprint in the Middle East. By collaborating with the right influencers—such as those listed here—you get authentic access to a dynamic, youthful market eager for fresh content. Remember, this isn’t just about slapping on a logo; it’s about crafting stories that resonate locally while keeping your brand’s voice intact.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us for the latest insights and hands-on guides. Let’s get those cross-border campaigns firing on all cylinders!
