If you’re an Irish advertiser or content creator looking to tap into the UAE market, Snapchat ain’t just some random app. It’s a powerhouse, especially among the younger crowd in the Emirates. As of May 2025, Snapchat’s user base in the UAE keeps growing, making it a goldmine for influencer marketing.
In this article, I’ll break down the top 10 Snapchat influencers in the UAE you should be working with right now. Whether you’re a brand trying to get a foothold or a fellow creator wanting to collab, this list is your shortcut to success. Plus, I’ll sprinkle in some local Irish marketing insights so you know how to approach payments, contracts, and cultural dos and don’ts from our side of the world.
📢 Why Snapchat and the UAE Make a Solid Match
Snapchat in the UAE is huge for lifestyle, fashion, travel, and food content—think luxury cars, desert safaris, and high-end dining. The platform’s ephemeral nature means influencers post real-time, authentic content that gets eyeballs fast. For Irish brands or creators targeting Emirati consumers, this is pure gold.
In Ireland, influencer deals usually run through straightforward contracts and payment via bank transfers in Euro (€). When collaborating with UAE influencers, keep in mind they usually prefer local Dirhams (AED) and payment methods can include PayPal or direct bank transfers via SWIFT. Having a clear contract that respects UAE laws around advertising and content is a must, especially as the region is quite strict on what can be promoted.
💡 How Irish Advertisers Can Work With UAE Snapchat Influencers
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Do your homework: Research their audience demographics, engagement rates, and content style. Snapchat metrics can be tricky but tools like BaoLiba help you verify real followers from bots.
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Localise your pitch: Don’t just send a generic email. Mention something about their recent snaps, and how your brand fits their vibe. UAE influencers appreciate respect for their culture and local trends.
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Payments: Agree early on currency and payment platform. Most UAE influencers expect AED or USD, but Euro payments work if you factor in FX fees.
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Contracts: Have a local legal expert review contracts to ensure compliance with UAE’s advertising laws and Ireland’s GDPR.
📊 Top 10 Snapchat Influencers in UAE to Watch in 2025
Here’s my curated list, based on follower count, engagement, and relevance to Irish brands looking to break into the UAE lifestyle and luxury markets.
1. @DesertDiva
With 3.5M followers, she’s the queen of luxe desert snaps, Dubai malls, and high-end fashion. Great for Irish beauty and luxury brands.
2. @TechTariq
Tech reviewer with a niche in gadgets and apps popular in the Middle East. Handy for Irish tech startups wanting a GCC foothold.
3. @FoodieFaisal
Snaps daily from Dubai’s hottest food joints and street eats. Perfect collab if your brand’s in Irish craft food or beverages.
4. @DubaiDiaries
Lifestyle vlogger covering everything from yacht parties to shopping hauls. A natural fit for Irish travel and lifestyle brands.
5. @FitnessFahad
Fitness influencer with a strong following among UAE millennials. Great for health, wellness, and sportswear brands from Ireland.
6. @EmiratiElegance
Focused on traditional Emirati fashion with a modern twist. If you’re Irish in apparel or jewellery, this one’s gold.
7. @SnapSavvySarah
Global traveller and Snapchat strategist. She’s also a great resource for Irish marketers to learn local UAE Snapchat trends.
8. @LuxuryLiam
British expat living in Dubai with 2M followers. His content mixes luxury cars, watches, and lifestyle—ideal for high-end Irish brands.
9. @ArabianAdventures
Adventure and travel snaps across UAE and wider Middle East. Irish outdoor gear and tourism boards should take note.
10. @GlamGulf
Beauty and makeup tutorials with a focus on Gulf trends. Irish beauty startups should definitely consider her.
❓ People Also Ask
What makes Snapchat influencers in the UAE unique compared to other platforms?
Snapchat influencers in the UAE leverage real-time, authentic stories that resonate with younger, affluent audiences. Unlike Instagram or TikTok, Snapchat’s disappearing content creates urgency and higher engagement.
How do Irish brands handle payments when collaborating with UAE Snapchat influencers?
Typically, payments are done via PayPal, bank transfers in AED or USD. Irish brands should factor in FX fees and possibly use platforms like BaoLiba that streamline cross-border payments.
What are key cultural considerations when working with UAE influencers?
Respect local customs: avoid content that conflicts with Islamic values, be mindful of modesty, and steer clear of politically sensitive topics. Transparency in sponsored content is also a must.
📢 Final Thoughts for Irish Advertisers and Creators
Snapchat is a beast in the UAE market, and collaborating with the right influencers can skyrocket your brand’s presence. But don’t just throw money at the biggest names. Do your homework, respect local culture, and set clear payment and contract terms.
Irish advertisers should also leverage local agencies and platforms like BaoLiba to vet influencers and ensure smooth collaborations. The market’s only getting hotter — as of May 2025, Snapchat influencer marketing in the UAE is booming and your timing couldn’t be better.
BaoLiba will keep updating the latest Ireland influencer marketing trends and UAE market insights, so stay tuned and follow us to keep your campaigns sharp.
