If you’re an Irish brand or creator looking to tap into the buzzing SG market via Snapchat, you’ve landed in the right spot. Snapchat’s vibe in Singapore is unique—fast-paced, youthful, and content-hungry. As of May 2025, Snapchat continues to grow its user base in Singapore, making it a prime platform to boost brand presence and sales. But here’s the kicker: you can’t just throw cash at any influencer and expect magic to happen. You’ve got to pick the right ones.
In this no-fluff guide, I’ll lay out the top 10 Snapchat influencers in Singapore you should consider working with, plus some insider tips on how Irish advertisers and creators can navigate this space effectively.
Why Snapchat and Singapore Matter to Irish Marketers
First off, the Irish market is saturated with TikTok and Instagram campaigns, but Snapchat’s rapid growth in Asia, especially Singapore, is hard to ignore. Singapore’s savvy digital users love Snapchat’s ephemeral content and interactive features like AR filters and Snap Maps. For Irish brands wanting to expand in Asia or Singaporean creators eyeing collaborations with European or Irish clients, Snapchat is a golden bridge.
From a payment perspective, Irish brands typically work in EUR (€) but when dealing with Singaporean influencers, payments are generally made in SGD (Singapore Dollar). PayPal and Wise are popular cross-border payment options due to their reasonable exchange rates and reliability. Also, make sure your contracts comply with GDPR and Singapore’s PDPA (Personal Data Protection Act) to keep things kosher.
📢 Marketing Landscape in Ireland and Singapore
Ireland’s influencer marketing is maturing fast. Agencies like Wolfgang Digital and platforms such as The Social Element regularly advise on cross-border campaigns. Irish brands often prefer micro to mid-tier influencers for better engagement and cost-effectiveness, a trend that works well in Singapore too.
Singaporean influencers are often bilingual, fluent in English and Mandarin or Malay, which helps brands target diverse local and regional audiences. Snapchat’s local user base skews younger — mostly Gen Z and Millennials — so campaigns must be fresh, fun, and interactive.
💡 Top 10 Snapchat Influencers in Singapore You Can’t Miss
1. Cheryl Tay (@cheryltay.sg)
Cheryl’s content is a mix of lifestyle, beauty, and daily snaps that feel personal. She’s a hit with Singapore’s young working crowd and often partners with local brands like Charles & Keith and Skin Inc. Cheryl’s Snapchat stories have an authentic vibe that Irish brands craving genuine engagement should tap into.
2. Wei Ling (@weiling.sg)
Known for her quirky humour and travel snaps, Wei Ling’s a favourite among Singaporean youth. She’s worked with major brands like Grab and Shopee, perfect for e-commerce or travel-related campaigns from Ireland.
3. Dinesh Kumar (@dinesh_sg)
Dinesh is a tech and gaming influencer with a solid Snapchat following. If your brand is in tech gadgets or gaming accessories, Dinesh’s audience is worth your attention.
4. Aisha Rahman (@aisha.sg)
Aisha’s a fashionista and sustainable living advocate. She’s collaborated with Love, Bonito and The Editor’s Market, making her ideal for Irish brands wanting to promote eco-friendly products in Singapore.
5. Ryan Tan (@ryantan)
Ryan mixes comedy with everyday life clips. His Snapchat content is highly shareable, which Irish marketers can leverage for viral campaigns.
6. Mei Ling (@meiling.sg)
Focused on food and lifestyle, Mei Ling’s Snapchat stories are a go-to for Singaporean foodies. Irish food brands or restaurants expanding to Asia should consider her.
7. Jun Wei (@junwei_ig)
Jun Wei is a fitness and wellness influencer with a growing Snapchat fanbase. If your brand deals with health supplements or gym wear, he’s your guy.
8. Nadia Lee (@nadia.sg)
Nadia is known for beauty tutorials and skincare tips, regularly collaborating with global brands like Estée Lauder. Irish cosmetics brands can benefit hugely here.
9. Marcus Ong (@marcusong.sg)
Marcus is a travel vlogger combining city life with adventure sports. His Snapchat appeal is perfect for travel agencies and outdoor gear brands.
10. Felicia Tan (@feliciatan.sg)
Felicia specialises in motherhood and family content, a niche but growing Snapchat community in Singapore. Great for Irish baby product companies wanting to test Asian markets.
📊 People Also Ask
What makes Snapchat influencers in Singapore unique compared to other platforms?
Snapchat influencers in Singapore offer real-time, raw content that builds trust quickly. Unlike polished Instagram posts, Snapchat snaps feel more authentic, which resonates well with younger audiences craving genuine connections.
How can Irish brands pay Snapchat influencers in Singapore securely?
Using global payment platforms like PayPal, Wise, or TransferWise is common. They offer secure transactions, handle currency conversions efficiently (from EUR to SGD), and comply with international financial regulations.
Is Snapchat marketing effective for reaching Singapore’s Gen Z audience?
Absolutely. As of May 2025, Snapchat remains a top platform for Singapore’s Gen Z, who prefer short-lived, interactive content over traditional ads. Collaborations with influencers here lead to better engagement and conversion rates.
💡 Practical Tips for Irish Advertisers Collaborating with Singaporean Snapchat Influencers
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Localise your message: Singapore is a melting pot of cultures. Using a mix of English with local slang or references (like Singlish) can make your campaigns pop.
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Clear contracts: Always specify content ownership, usage rights, and payment terms. Make sure you’re compliant with both Irish and Singaporean advertising standards.
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Use BaoLiba’s platform: BaoLiba helps Irish advertisers connect with vetted influencers in Singapore and beyond, cutting down your legwork.
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Test and learn: Start with short-term campaigns to gauge audience reaction before committing bigger budgets.
❗ Legal and Cultural Pointers
Ireland and Singapore both have strict laws on data protection and advertising transparency. Ensure influencers disclose sponsored content clearly to avoid legal hassles. Also, respect cultural sensitivities around race, religion, and language — Singapore is very diverse, and missteps can blow up fast on social media.
Final Thoughts
Snapchat’s potential in Singapore is massive, especially for Irish brands wanting a slice of the Asian digital pie. The 10 influencers listed here are your fast track to cracking the SG market with authentic, engaging content. Remember, success lies in understanding local nuances, paying on time with proper contracts, and picking influencers who genuinely vibe with your brand.
BaoLiba will keep updating the Ireland influencer marketing scene, so stay tuned for more juicy insights and real-world tips. Happy collaborating!
