If you’re an Irish brand or content creator looking to make waves in the South Korean market, tapping into local influencers on Pinterest is a savvy move. Pinterest might not be the first platform that springs to mind for South Korea, given the dominance of KakaoTalk and Instagram there, but its visual-first nature makes it a goldmine for lifestyle, fashion, beauty, and food niches. Plus, with Pinterest steadily growing in South Korea, it’s a prime time to jump on board.
In this piece, I’m breaking down the 10 South Korea Pinterest influencers that Irish advertisers and bloggers should watch and collaborate with. I’ll also touch on how the Irish market’s quirks—like payment preferences (think EUR, PayPal), local digital marketing culture, and compliance with GDPR—shape the way you approach these partnerships in 2025.
Let’s get stuck in.
📢 Why Pinterest Influencers in South Korea Matter for Irish Marketers
Pinterest in South Korea is carving out a niche for itself as more people turn to it for inspiration on interiors, skincare, K-fashion, and food recipes. For Irish brands, this means you can piggyback on hyper-visual boards that resonate with the Korean aesthetic and lifestyle trends.
In 2025 May, Ireland’s marketing landscape continues to favour influencer collaborations with clear ROI tracking. Payment methods are mostly digital—PayPal and bank transfers dominate—and contracts need to be GDPR-compliant to protect both parties. South Korean Pinterest influencers often blend traditional content with trendy visuals, perfect for brands wanting authentic engagement.
💡 Top 10 South Korea Pinterest Influencers to Collab With
Here’s the rundown of the top 10 South Korea Pinterest influencers who have nailed the platform and can give your campaigns that local flavour:
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@SeoulStyleQueen
Niche: Korean street fashion and beauty hacks
Why: Massive Pinterest boards with over 500k followers. Perfect for Irish fashion and cosmetics brands targeting younger consumers. -
@KFoodieHeaven
Niche: Traditional and modern Korean recipes
Why: Pins with step-by-step visuals. Great for Irish food brands or kitchenware companies wanting to tap into Korean cuisine lovers. -
@HanokDreamer
Niche: Korean architecture and interior design
Why: Curated boards with stunning visuals of hanoks (traditional houses). Ideal for Irish homeware and decor brands pushing unique styles. -
@KBeautyGlowUp
Niche: Skincare routines and product reviews
Why: Trusted influencer with detailed product pins. Irish skincare brands can benefit from authentic product placements here. -
@TechTrendK
Niche: Korean tech gadgets and lifestyle
Why: Pins focus on innovative products and lifestyle tech. Great for Irish electronics or smart home companies. -
@TravelKoreaVibes
Niche: Hidden gems and travel tips within South Korea
Why: Engaged audience of travel enthusiasts. Irish travel agencies or gear brands can use this for cross-promo. -
@KPopFashionFix
Niche: K-pop inspired fashion trends
Why: High engagement with younger demographics. Perfect for Irish apparel brands aiming at trend-conscious youth. -
@EcoSeoulLiving
Niche: Sustainable living and eco-friendly products
Why: Focus on green lifestyle. Irish eco-conscious brands will find a like-minded audience here. -
@DIYSeoulCrafts
Niche: Crafting, DIY projects, and creative arts
Why: Pinterest boards packed with tutorials. Ideal for Irish craft suppliers or educational brands. -
@FitKoreaLife
Niche: Fitness routines and healthy living
Why: Strong community around health and wellness. Irish sportswear and supplement brands can leverage this niche.
📊 How Irish Brands Should Approach Collaborations
Payment and Contract Tips
Irish advertisers usually prefer paying in euro (€), often via PayPal or SEPA bank transfers. South Korean influencers might expect payments in USD or KRW, so clarify currency and transfer fees upfront.
Contracts must comply with Ireland’s GDPR and advertising standards—transparency about sponsored content is non-negotiable. Make sure influencers disclose partnerships clearly on Pinterest pins and linked social channels.
Content Style & Localisation
South Korean Pinterest content is highly visual and polished but also very authentic. Irish brands should avoid overly salesy language. Instead, work with influencers to create “inspiration-first” pins that showcase lifestyle benefits naturally.
For example, if you’re an Irish skincare brand, collaborate with @KBeautyGlowUp to create a step-by-step skincare routine pin that fits Korean beauty rituals but integrates your product smoothly.
Measuring Success
Irish marketers favour clear KPIs like engagement rates, click-throughs, and conversions. Use Pinterest analytics tools and BaoLiba’s influencer tracking to measure impact precisely. ROI transparency builds long-term trust with South Korean creators.
🤔 People Also Ask
How popular is Pinterest in South Korea compared to other platforms?
Pinterest is growing steadily in South Korea but still trails giants like KakaoTalk, Instagram, and YouTube. However, it’s gaining ground among younger, trend-savvy users seeking inspiration related to fashion, beauty, food, and lifestyle.
What type of content works best with South Korean Pinterest influencers?
High-quality, visually appealing pins featuring tutorials, product usage, and lifestyle inspiration perform best. Authenticity and cultural relevance are key, so content that blends Korean trends with your brand story wins.
Can Irish brands pay South Korean influencers easily?
Yes, but it requires upfront communication about payment methods and currency. Most Irish brands use PayPal or bank transfers in EUR, while South Korean influencers may prefer USD or KRW. BaoLiba can help smooth these logistics.
📢 Final Thoughts
Partnering with the right Pinterest influencers in South Korea can open doors for Irish brands looking to expand in Asia’s vibrant market. These 10 South Korea Pinterest influencers offer access to niche audiences hungry for fresh, relatable content.
Remember to keep your campaigns GDPR-compliant, respect local digital culture, and measure your results with clear KPIs.
BaoLiba will continue updating Ireland’s influencer marketing trends, so stay tuned for the latest insights and insider tips. Happy collaborating!
