Top 10 Pinterest Influencers You Should Collaborate With in South Korea

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If you’re an Irish advertiser or blogger looking to crack the South Korean market via Pinterest, you’ve landed in the right spot. South Korea’s digital scene is buzzing, and Pinterest is gaining serious traction as a visual discovery platform that blends style, trends, and culture. As of May 2025, Pinterest’s reach in South Korea is expanding, making it a prime space for influencer collaborations that can truly move the needle. So, let’s talk shop — the top 10 South Korean Pinterest influencers you need to know and how you, based in Ireland, can tap into their power for your brand or content.

📢 Why Pinterest and Why South Korea from an Irish Perspective

Ireland’s influencer marketing game has long been dominated by platforms like Instagram and TikTok, but Pinterest is quietly carving out a niche. Unlike the fast-paced scroll of Insta, Pinterest users are planners, dreamers, and buyers — perfect if you’re pushing lifestyle, beauty, fashion, or homeware brands. Payment-wise, Irish advertisers prefer straightforward options like SEPA transfers or PayPal in euros (EUR), and many South Korean influencers are open to these methods, especially via global platforms like BaoLiba.

South Korean Pinterest influencers bring something special to the table: a blend of K-beauty, K-fashion, and lifestyle that resonates globally. Their aesthetic is clean, sharp, and aspirational, which aligns nicely with Irish brands targeting a sophisticated, trend-aware audience. Collaborating across borders might sound tricky, but with the right mindset and tools, it’s totally doable.

💡 How to Collaborate with South Korean Pinterest Influencers from Ireland

  1. Do Your Homework: Research the influencer’s content, engagement, and audience demographics. Use BaoLiba to filter influencers by niche, location, and follower count.

  2. Localise Your Approach: South Korea values respect and clear communication. Start with a polite intro, outline your offer transparently, and be patient with replies.

  3. Payment and Contracts: Irish advertisers should clarify payment terms upfront. Many South Korean creators prefer upfront partial payments via PayPal or Wise, with contracts in English or Korean.

  4. Content Guidelines: Be specific about what you want — pin designs, boards, or story pins. Trust their creative freedom but keep your brand voice consistent.

  5. Legal and Compliance: Ensure your campaign follows both Irish and South Korean advertising laws, especially around disclosures and data protection.

📊 Top 10 South Korean Pinterest Influencers to Watch in 2025

Here’s a list of South Korean Pinterest stars who are making waves right now. Each one brings unique vibes that can elevate your brand’s presence in Korea and beyond.

  1. Jinhee Kim (@jinheekimstyle) – Master of K-fashion, her pins feature streetwear and high-end trends. Perfect for apparel brands wanting cool, youthful exposure.

  2. Sooyoung Lee (@sooyounghome) – Interior design queen, her boards are a go-to for minimalist and modern Korean homes. Great for homeware or furniture collaborations.

  3. Minji Park (@minjikbeauty) – K-beauty guru with a loyal following. Her tutorials and product reviews drive serious conversions.

  4. Hyunwoo Choi (@hyunwootravel) – Travel and lifestyle influencer who pins hidden gems across Korea. Ideal for tourism boards or travel gear brands.

  5. Eunji Song (@eunjisfoodie) – Food lover and recipe creator. If your brand sells kitchenware or gourmet foods, Eunji’s your girl.

  6. Dahye Kim (@dahyekpopstyle) – Combines K-pop fashion with street culture, attracting a young, trend-savvy crowd.

  7. Jiwon Park (@jiwonwellness) – Wellness and self-care influencer focusing on skincare routines and mental health.

  8. Soojin Lee (@soojinarts) – Visual artist and craftsperson, her pins are a mix of DIY and traditional Korean aesthetics.

  9. Taemin Jung (@taeminkorea) – Tech and gadgets enthusiast, perfect for brands in electronics or smart home devices.

  10. Hana Kim (@hanakoreanbeauty) – Focus on natural beauty products and eco-friendly skincare.

People Also Ask

What makes Pinterest influencers in South Korea unique?

South Korean Pinterest influencers blend traditional aesthetics with modern trends, creating highly curated content that appeals to both local and global audiences. Their followers trust their recommendations, especially in fashion and beauty, making them powerful partners for brands.

How can Irish brands pay South Korean influencers?

Most South Korean influencers accept international payments via PayPal, Wise, or direct bank transfers (SWIFT). Using platforms like BaoLiba simplifies contracts and payment processes, reducing hassle and risk.

Is Pinterest a good platform for Irish brands targeting South Korea?

Absolutely. Pinterest’s visual discovery format lets Irish brands showcase products in a way that’s less intrusive and more inspirational. It’s particularly effective for fashion, beauty, homeware, and lifestyle sectors.

❗ What Irish Advertisers Should Watch Out For

  • Cultural Sensitivity: Avoid stereotypes or generic messaging. Tailor campaigns to respect Korean culture and trends.

  • Data Privacy: Both Ireland and South Korea have strict data protection laws. Ensure compliance with GDPR and Korea’s PIPA.

  • Time Zones and Communication: South Korea is 9 hours ahead of Ireland. Plan meetings and communications accordingly to avoid delays.

Final Thoughts

Cracking the South Korean Pinterest scene from Ireland isn’t just a pipe dream — it’s a smart move in 2025. The combination of Ireland’s savvy digital marketing landscape and South Korea’s trend-forward Pinterest influencers creates a sweet spot for growth. Keep your eyes on those top 10 influencers, respect local nuances, and leverage platforms like BaoLiba for smooth, compliant collaborations.

BaoLiba will continue updating you on Ireland’s influencer marketing trends and global opportunities, so stay tuned and keep hustling!

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