If you’re an Irish advertiser or content creator looking to break into the US market or simply tap into some serious Instagram juice, knowing the right influencers to team up with is pure gold. As of 2025 May, the USA still dominates as a hotspot for influencer marketing, especially on stagram, with brands eager to cash in on authentic voices. For us in Ireland, understanding how to collaborate with top US Instagram influencers can seriously boost your brand visibility and sales, given the right approach.
This article dives straight into the top 10 Instagram influencers in the USA you should consider working with, how Irish advertisers can handle payments, legal tips, and ways to localise your campaigns for maximum impact. We’ll also sprinkle in some local flavour and examples from Irish brands nailing it globally.
📢 Marketing Trends in Ireland and USA Collaboration in 2025 May
By May 2025, Irish businesses increasingly look across the pond for influencer partnerships. The local market, dominated by platforms like TikTok and Instagram, is maturing, but the USA’s influencer ecosystem remains the benchmark for reach and ROI. Irish advertisers tend to prefer collaborations based on transparent contracts, often paying in euros via SEPA or Wise transfers to avoid heavy fees.
Brands like Bord Bia and tech start-ups such as Boxever have embraced influencer marketing beyond Ireland, often working with US creators to scale brand awareness. The legal framework here demands clear disclosures and adherence to GDPR, so any cross-border influencer deals must be airtight on compliance.
💡 How Irish Advertisers Can Work with US Instagram Influencers
Working with US influencers from Ireland isn’t rocket science, but you gotta mind a few things:
- Payment methods: Most US influencers expect payment in USD. Use platforms like PayPal, Wise, or direct bank transfers supporting IBAN/BIC. Avoid credit card fees eating into budgets.
- Contracts: Always sign a contract. Irish law and US copyright rules both apply. Make sure deliverables, timelines, usage rights, and FTC disclosure rules are crystal clear.
- Content localisation: Even if your target audience is US-based, tweak messaging to resonate with local culture or Irish values if you’re promoting Irish products abroad.
- Use local agencies: Irish influencer marketing firms like Kairos Media can bridge the gap, handling negotiations and campaign management smoothly.
📊 Top 10 Instagram Influencers in USA You Need to Know
Here’s a rundown of the biggest names whose engagement and relevance make them prime candidates for collaboration in 2025 May.
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Charli D’Amelio (@charlidamelio)
TikTok queen turned Instagram powerhouse. Perfect for lifestyle, fashion, and youth brands. -
Addison Rae (@addisonraee)
Dancing, beauty, and wellness influencer with strong crossover appeal. -
Zach King (@zachking)
Master of visual effects and creative storytelling. Great for tech, entertainment, and travel. -
Huda Kattan (@hudabeauty)
Beauty mogul with a massive following. Ideal for cosmetics and luxury brands. -
MrBeast (@mrbeast)
Philanthropy and entertainment king. Best for viral campaigns and mass outreach. -
Emma Chamberlain (@emmachamberlain)
Authentic and relatable lifestyle influencer. Works well with fashion and sustainable brands. -
Lele Pons (@lelepons)
Comedy and music star with a huge Gen Z audience. -
James Charles (@jamescharles)
Makeup artist with a loyal fanbase. Perfect for beauty collabs. -
Liza Koshy (@lizakoshy)
Comedian and actress, great for engaging younger demographics. -
Dixie D’Amelio (@dixiedamelio)
Music and lifestyle star, ideal for youth and entertainment brands.
❓ People Also Ask
How can Irish brands pay US Instagram influencers safely?
Most Irish brands use Wise or PayPal for currency exchange-friendly payments. Always confirm payment terms in USD and check for any hidden fees.
What legal considerations are there for Irish advertisers collaborating with US influencers?
Ensure contracts specify compliance with both Irish and US advertising standards, including FTC disclosure rules and GDPR when personal data is involved.
How to pick the right US influencer for an Irish brand?
Match the influencer’s audience demographics with your target market. Look beyond follower count; engagement rate and content quality matter more for ROI.
💡 Real-Life Example: How Irish Brands Collaborated with US Influencers
Take SuperValu, an iconic Irish grocery chain. When expanding their organic range awareness in the US, they partnered with niche US food influencers like Tabitha Brown to combine authentic storytelling with product demos, paid through Wise in USD. The campaign saw a 35% spike in online orders from states with high Irish-American populations.
Similarly, Irish tech firm HubSpot regularly taps US tech influencers and thought leaders on LinkedIn and Instagram to boost brand credibility, simultaneously nurturing their Irish and US markets.
❗ Key Tips When Collaborating Cross-Border
- Time zones matter: Schedule content posting and meetings respecting the 5-hour difference between Dublin and NYC.
- Keep it transparent: Always clarify who owns the content post-collaboration.
- Respect cultural nuances: US humour or slang may not always land the same way in Ireland — tailor your messaging accordingly.
- Leverage BaoLiba: Platforms like BaoLiba make it dead easy to connect Irish advertisers with vetted US influencers, manage contracts, and track campaign performance.
Final Thoughts
The US Instagram influencer scene is vast, but focusing on these top 10 stagram creators can seriously level up your brand’s presence if you play your cards right. From payment nuances to legal red tape and cultural fit, Irish advertisers have a lot to juggle — but the payoff is huge.
BaoLiba will continue to update Ireland’s influencer marketing trends, keeping you in the loop with the latest strategies and case studies. Stay tuned and keep hustling!
