If you’re an Irish brand or content creator looking to break into the USA market via Instagram, you’re in the right spot. Collaborating with the right influencers on Stagram can skyrocket your reach and sales, but the key is picking the ones who truly move the needle. In this piece, I’ll walk you through the top 10 Instagram influencers in the USA worth teaming up with — from a practical Ireland perspective.
We’ll chat about how Irish advertisers can work with these stars, payment methods in euro (€), and the legal bits you need to mind working across the pond. Plus, I’ll sprinkle in examples from Irish brands and creators who’ve nailed it using international collabs. As of May 2025, the influencer scene is buzzing, so buckle up.
📢 Why Irish Brands Should Care About USA Instagram Influencers
Ireland’s market is solid but pretty saturated. To scale and truly go global, USA influencers remain the golden ticket. The USA’s Instagram user base dwarfs Ireland’s by millions, giving your brand exposure like nowhere else.
That said, Irish advertisers must navigate currency exchange (€ to USD), tax laws, and cultural nuances. Paying influencers via platforms like Wise or Payoneer is common, easing cross-border payments without nasty fees. On the legal side, ensure contracts comply with both Irish and US advertising standards — transparency in sponsored posts is mandatory in both countries.
💡 The Top 10 USA Instagram Influencers to Watch in 2025
Here’s a no-fluff list of the top 10 USA-based Instagram influencers who have serious pull and fit a range of niches. These folks are proven traffic drivers, and many have worked successfully with Irish brands or agencies.
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Charli D’Amelio (@charlidamelio)
TikTok queen turned Stagram powerhouse. Ideal for brands targeting Gen Z. She’s nailed lifestyle, fashion, and beauty collabs. -
Zach King (@zachking)
The king of video illusions. Perfect for tech, gadgets, and creative brands. His engagement rates are stellar. -
Addison Rae (@addisonraee)
Dance, fitness, lifestyle influencer with global appeal. Works well for health and wellness brands. -
Huda Kattan (@hudabeauty)
Beauty mogul with millions in the bag. If you’re in cosmetics or skincare, she’s the one. -
Lele Pons (@lelepons)
Comedy and entertainment influencer. Great for brands wanting viral reach. -
Jay Shetty (@jayshetty)
Mindfulness and motivation guru. Suits wellness, coaching, and mental health campaigns. -
Emma Chamberlain (@emmachamberlain)
Fashion and lifestyle icon with an authentic voice. Perfect for millennial-focused brands. -
MrBeast (@mrbeast)
Known for insane giveaways and viral challenges. If you want buzz and huge reach, he’s your guy. -
Liza Koshy (@lizakoshy)
Comedy, lifestyle, and travel influencer. Works well for brands targeting young adults. -
Bretman Rock (@bretmanrock)
Beauty and lifestyle influencer with a bold personality. Perfect for brands wanting edgy, standout collabs.
📊 How Irish Advertisers Can Collaborate with USA Influencers
Working with these big names isn’t just about throwing money. Here’s a quick rundown on how Irish brands can get the best bang for their euro:
- Use influencer marketing platforms: BaoLiba, for example, connects Irish brands with global influencers, handling contracts and payments smoothly.
- Negotiate clear deliverables: Make sure the content style fits your brand and the influencer’s audience. Authenticity is key.
- Payment methods: Pay via Wise or Payoneer to avoid hefty currency conversion fees. Always clarify VAT implications — Ireland’s Revenue Commissioners and US IRS rules both apply.
- Legal compliance: Irish companies must ensure sponsored posts clearly state they’re ads, following the ASAI code here and the FTC guidelines in the US.
- Localise messaging: USA influencers know their audience. Work with them to tweak your Irish brand’s message for US tastes while keeping your identity intact.
❗ Things to Watch Out For When Collaborating Across Borders
- Time zones: Ireland (GMT) and USA (multiple time zones) can cause delays in communications and approvals.
- Cultural gaps: What works in Ireland might flop in the US. Rely on influencer insights to tailor messaging.
- Contract law: Have a lawyer versed in both Irish and US law review agreements.
- Payment delays: Plan ahead for currency conversion and international transfer times.
- Platform rules: Instagram’s ad policies are global but can have regional quirks — stay updated.
People Also Ask
Who are the most effective Instagram influencers in the USA for Irish brands?
The 10 listed above are top picks due to their massive followings and engagement. Irish brands should focus on influencers whose audiences overlap with their target markets.
How can Irish advertisers pay US influencers efficiently?
Using money transfer services like Wise or Payoneer is the most cost-effective and quick way to pay in USD while funding accounts in euro (€).
What legal considerations must Irish companies keep in mind when working with US influencers?
Transparency in sponsored content, proper contracts covering intellectual property, taxes, and data protection compliant with Irish and US laws are essential.
📢 Real-World Irish Example: Gym+Coffee’s US Expansion
Dublin-based Gym+Coffee, a trendy athleisure brand, leveraged collaborations with US Instagram fitness influencers like Addison Rae and Emma Chamberlain in 2024. They organised product gifting and paid shoutouts using Wise for seamless €-USD transfers. The result? Their US sales doubled within six months, proving that the right influencer collab with proper payment and legal setup works wonders.
Final Thoughts
If you’re serious about cracking the USA market from Ireland, teaming up with the right Instagram influencers is a must. The 10 influencers above offer a range of niches and audiences that can help Irish brands scale fast. Just remember to factor in payment methods, legal compliance, and cultural nuances.
As of May 2025, the influencer marketing game is more competitive than ever, but with a strategic approach and the right partners, Irish advertisers can absolutely dominate.
BaoLiba will keep updating you on Ireland’s influencer marketing trends and best practices. Stay tuned and let’s grow that global reach together.
