Looking to tap into the USA market from Ireland? Well, mate, if you’re an Irish advertiser or a blogger wanting to scale up, collaborating with the right Instagram influencers in the USA is pure gold. With over 10 million active users in the States, Instagram (or “Stagram” as some cheeky folks call it) is still one of the hottest platforms for brand growth and conversions.
As of May 2025, Ireland’s digital marketing scene is buzzing with cross-border influencer collabs, especially with the USA. Why? Because US influencers offer a massive global reach and niche audiences that can seriously boost your brand’s presence. Plus, with the euro and sterling fluctuations, paying US creators in USD via PayPal, Wise, or Revolut has never been smoother for Irish marketers.
In this no-nonsense guide, I’m sharing the top 10 Instagram influencers in the USA you should be chatting with, plus some practical tips for Irish brands and creators to make those partnerships work.
📢 Why Collaborate with USA Instagram Influencers from Ireland
Ireland’s digital marketing space is growing fast, but the USA remains the motherlode for influencer marketing. Here’s why:
- Massive Audience: USA influencers have millions of followers hungry for content.
- Diverse Niches: From fitness, beauty, tech to lifestyle, there’s a specialist for every brand.
- Proven ROI: USA campaigns often deliver better engagement and sales conversions.
- Currency Flexibility: Paying in USD is straightforward with modern Irish fintech tools.
- Legal Clarity: The US influencer marketing market is well-regulated, making contracts and disclosures clear.
💡 Top 10 USA Instagram Influencers Worth Your Time
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@charlidamelio – The TikTok queen turned Instagram powerhouse. Perfect if you’re targeting Gen Z in beauty, fashion, or lifestyle.
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@zachking – Known for his mind-bending video edits, Zach is ideal for brands wanting viral, creative content.
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@huda – Huda Kattan is a beauty mogul with millions of loyal followers; great for cosmetics and skincare brands.
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@mrbeast – If your brand has a generous budget, MrBeast can bring insane reach and engagement, especially in gaming and philanthropy niches.
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@addisonrae – Dance, lifestyle, and youth fashion brands benefit hugely from Addison’s massive following.
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@therock – Dwayne Johnson’s Instagram is a goldmine for fitness, health, and lifestyle products.
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@kyliejenner – For luxury and beauty brands, Kylie’s influence is unmatched.
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@nashgrier – Early social media star with a loyal fanbase in lifestyle and entertainment.
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@emrata – Emily Ratajkowski blends fashion and activism — perfect for brands with a cause.
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@joannaoppenheim – A rising star in wellness and lifestyle, great for mid-tier brands wanting authentic engagement.
📊 How Irish Advertisers Can Work with USA Instagram Influencers
Understand the Payment Landscape
Most US influencers expect payments in USD. Luckily, Irish advertisers can use Wise or Revolut to transfer funds without heavy FX fees. PayPal remains popular but watch out for their fees.
Contracts and Legal
Influencer marketing in the USA is heavily regulated by the FTC. Irish brands must ensure contracts specify disclosures and content rights clearly. Using platforms like BaoLiba can help with legal compliance and campaign management.
Localise Your Message
Even if you’re working with a US influencer, tailor your campaign to resonate with Irish audiences where possible. For example, if you’re promoting a Galway-based product, ask the influencer to weave in storytelling that connects emotionally.
Track Performance Metrics
Use Instagram’s native analytics or third-party tools to monitor engagement, click-throughs, and conversions. Ireland’s brands have started adopting data-driven influencer marketing, and this trend will only grow.
People Also Ask
What are the benefits of collaborating with USA Instagram influencers from Ireland?
Collaborating with USA influencers gives Irish brands access to a vast, engaged audience and diverse niches. It also helps in brand credibility and reaching international markets faster.
How do Irish brands pay USA influencers?
Irish brands usually pay USA influencers via USD bank transfers, PayPal, Wise, or Revolut to save on conversion fees and ensure smooth transactions.
How can I find authentic USA Instagram influencers?
Use platforms like BaoLiba for verified influencer databases, or search niche hashtags and engagement rates manually. Always vet for genuine followers and past campaign results.
❗ Pitfalls to Avoid
- Don’t just chase follower numbers — engagement rate is king.
- Avoid influencers with fake followers or poor brand fit.
- Make sure contracts cover content rights and FTC disclosure requirements.
- Budget realistically; US mega-influencers can be pricey but mid-tier creators often deliver better ROI.
Final Thoughts
In 2025 May, the Ireland to USA influencer marketing pipeline is hotter than ever. Irish brands and bloggers must leverage the USA’s top Instagram influencers to scale, but success comes from savvy partnerships, localised messaging, and smart money moves.
BaoLiba will keep updating you on the freshest Ireland influencer marketing trends. Stay tuned and keep smashing those global campaigns!
