If you’re an Irish advertiser or a content creator looking to tap into the UK market through Facebook, you’re in the right place. Facebook remains a heavyweight platform in both Ireland and the UK for influencer marketing, especially when you want to reach diverse audiences with pinpoint precision. As of May 2025, the UK’s Facebook influencer scene is buzzing, and collaborating with the right 10 influencers can seriously boost your brand visibility and sales.
Let’s dive straight into who you should be chatting with, how to work with them, and what you need to keep in mind from an Ireland-centric perspective.
📊 Why Facebook Influencers Matter for Irish Advertisers Targeting UK
Facebook still packs a punch in the UK with millions of active users daily, making it gold for campaigns if done right. Unlike TikTok or Insta, Facebook’s demographic skews slightly older and more varied, which means your campaign can be more targeted across age, location, and interest groups.
From an Irish advertiser’s standpoint, collaborating with UK-based Facebook influencers means you’re not just throwing money at ads; you’re tapping into trusted voices who already have community clout. This is crucial when you want authentic engagement and ROI in GBP but are operating from EUR zones with PayPal or Stripe handling your cross-border payments. Remember, Irish companies must also consider GDPR compliance when working with UK influencers post-Brexit.
💡 Top 10 UK Facebook Influencers You Should Know in 2025
Here’s a no-fluff, practical list of 10 Facebook influencers who are killing it in the UK space right now. These folks cover niches from lifestyle and food to tech and fitness, perfect for Irish brands looking for diverse collaborations.
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Emma Louise Connolly – Lifestyle & Fashion
A Dublin-born influencer with a huge UK following, Emma’s Facebook page is a hot spot for fashion trends and family life. She’s perfect if your brand targets the millennial and Gen Z mums. -
Joe Wicks (The Body Coach) – Fitness & Health
Joe’s Facebook community is massive. His approachable fitness tips resonate well across Ireland and the UK, making him ideal for health-related product launches. -
Sorted Food – Food & Recipes
This group is a foodie fave across Britain and Ireland, known for easy-to-follow recipes and kitchen hacks. Great for FMCG brands or kitchen appliance advertisers. -
Fleur De Force – Beauty & Lifestyle
Fleur dominates beauty discussions on Facebook with honest reviews and tutorials. If you’re an Irish cosmetics brand eyeing UK customers, she’s your go-to. -
Chris Ramsey – Comedy & Entertainment
Chris’s comedic content hits home with young adults and families. Collaborating with him can add a fun, relatable twist to your campaign messaging. -
Pat Flynn – Tech & Entrepreneurship
Known for his business advice and tech insights, Pat’s Facebook audience includes budding entrepreneurs and startups. Ideal if you’re marketing B2B or SaaS products. -
Niomi Smart – Sustainable Living
Niomi’s eco-conscious content aligns well with the growing demand for green products in the UK and Ireland. If your brand has sustainability creds, she’s worth a chat. -
The Urban List UK – Lifestyle & Events
This page is the go-to for local events, food, and culture in major UK cities. Perfect for brands wanting to localise campaigns or promote events. -
Sophie Hinchliffe (Mrs Hinch) – Home & Cleaning
Mrs Hinch is a cleaning guru with a cult following. She’s brilliant for homeware brands or cleaning product launches targeting families. -
KSI – Entertainment & Gaming
KSI’s Facebook reach is massive among younger demographics. If you’re after high-impact campaigns with a gaming or entertainment slant, he’s your guy.
📢 How to Collaborate with UK Facebook Influencers from Ireland
1. Understand the Payment Landscape
Payments from Ireland to the UK can be done smoothly using PayPal, Wise, or direct bank transfers in GBP. Make sure your contracts specify currency and tax obligations. VAT rules can get tricky post-Brexit, so consulting with a local tax expert is a must.
2. Contracts and Legal Compliance
Irish advertisers must ensure GDPR compliance when handling personal data across borders. Use clear, data-processing agreements and get written consent for content use. The UK influencer marketing rules also require transparency: sponsored posts must have clear #ad or #sponsored tags.
3. Messaging and Content Localisation
Even though Ireland and the UK share a lot culturally, don’t just copy-paste your Irish campaigns. Use local slang, reference UK events, and tap into the specific interests of your targeted UK audience segments for better engagement.
4. Tracking and ROI Measurement
Use Facebook’s native analytics tools alongside UTM parameters to track traffic and conversions coming from influencer posts. Measuring ROI in GBP while your accounting is in EUR requires good currency conversion practices.
📊 People Also Ask
What makes a Facebook influencer effective in the UK market?
Effectiveness comes from authentic engagement, relevance to the target audience, and consistency. UK Facebook influencers with niche followings and high interaction rates tend to perform best.
How do Irish brands pay UK influencers?
Most Irish brands use PayPal, Wise, or bank transfers in GBP. Contracts should specify payment terms, currency, and VAT implications, especially post-Brexit.
Are Facebook influencers better than Instagram in the UK?
It depends on your target demographic. Facebook still has a strong hold on older and more diverse audiences, while Instagram skews younger. Many brands use both for a multi-channel approach.
📢 Final Thoughts
Collaborating with the right 10 UK Facebook influencers can be a game-changer for Irish advertisers aiming to grow across the pond. Remember to handle payments and legalities like a pro, localise your content, and track your campaigns closely. The social media landscape is always evolving, but Facebook’s reach and influence in 2025 still mean serious business.
BaoLiba will keep updating the latest Ireland influencer marketing trends, so stay tuned and keep hustling. If you want the real-deal insights and connections to scale your cross-border campaigns, you know where to find us.
