If you’re an Irish brand or a local marketer looking to tap into the UK market, Facebook still reigns as a solid platform for influencer marketing. As of May 2025, Facebook’s reach in Ireland and the UK remains massive, especially among the 25-45 demographic who have serious spending power. Partnering with the right Facebook influencers in the UK can be your golden ticket for brand awareness, trust-building, and conversions.
In this piece, I’m sharing the top 10 Facebook influencers you should collaborate with in UK — the real deal players who bring engagement, niche audiences, and authenticity. Plus, I’ll sprinkle in some local flavour on how Irish advertisers can best work with these influencers, including payment tips, legal dos and don’ts, and what to expect culturally.
📢 Why Facebook Influencers Matter for Irish Brands Targeting UK
Facebook’s still the big kahuna for social ads, despite the rise of TikTok and Instagram. For Irish advertisers, the ability to target UK audiences through Facebook means you’re tapping into a market just across the water with similar language but distinct buying habits.
What’s more, Facebook influencers in the UK often boast loyal fanbases in niche areas — from fitness and fashion to tech and homeware. Collaborations here can be a game changer for Irish brands wanting to punch above their weight.
Payments in GBP via PayPal or direct bank transfer are standard practice. Remember, all contracts should comply with GDPR and UK advertising standards, ensuring influencer posts are transparently marked as paid promotions.
💡 Top 10 Facebook Influencers in UK You Need on Your Radar
Here’s a no-BS list of the best Facebook influencers with proven track records, who fit a range of industries and budgets:
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Emma Louise Connolly – Fashion & Lifestyle
Emma’s Facebook page pulls in hundreds of thousands of followers, mostly young women interested in affordable style. Irish brands like Penneys (Primark) have seen good ROI tapping into her audience. -
Tom Scott – Tech & Education
Known for smart, digestible tech content, Tom’s audience is highly engaged with product reviews and tutorials. Great for Irish startups pushing tech gadgets or apps. -
Joe Wicks (The Body Coach) – Fitness & Health
Joe’s massive UK audience crosses over heavily into Ireland. His Facebook videos get millions of views, perfect for health food brands or fitness gear. -
Sarah Moore – Parenting & Family
Sarah shares relatable parenting tips and product reviews. Irish baby and childcare brands have benefited from sponsored posts with her. -
Alex Steffan – Travel & Adventure
With a knack for storytelling and stunning visuals, Alex’s UK followers love travel inspo. Ideal for Irish tourism boards or travel gear brands wanting UK exposure. -
Lucy Williams – Beauty & Skincare
Lucy’s Facebook community trusts her honest reviews. Irish beauty startups can gain traction by collaborating on skincare launches or tutorials. -
Mark Beaumont – Outdoor & Cycling
Mark’s adventures and environmental message resonate well in both UK and Irish markets. Great for outdoor gear and eco-friendly brands. -
Nikki Lilly – Disability & Awareness
Nikki’s authentic voice and advocacy bring a dedicated, engaged audience. Irish brands championing inclusivity can find a strong partner here. -
Andy Perry – Food & Drink
Andy’s food hacks and recipe shares attract a broad UK audience. Irish food producers and pubs have seen nice boosts from collaborations. -
Hannah Gale – Fashion & Body Positivity
Hannah’s no-filter approach on Facebook builds genuine connections. Perfect for Irish brands promoting body positivity and diversity.
📊 How to Work with UK Facebook Influencers from Ireland
Payment & Contracts
Most UK influencers expect payment in GBP. Use PayPal or direct bank transfer (BACS). Always sign a contract detailing deliverables, timelines, usage rights, and FTC-compliant disclosure requirements.
Campaign Types
From simple sponsored posts and Facebook Lives to giveaways and affiliate marketing, keep campaigns authentic and aligned with the influencer’s style. Irish brands should lean into storytelling that resonates with UK values — sustainability, community, and quality.
Cultural Tips
UK audience appreciates humour and relatability. Avoid overly “salesy” tones. Irish advertisers should also be mindful of Brexit-related sensitivities, especially in Northern Ireland contexts.
❗ People Also Ask
Who are the top Facebook influencers in the UK for brand collaborations?
The top Facebook influencers include Emma Louise Connolly, Joe Wicks, Tom Scott, and others who cover niches from fashion to tech to fitness. They offer great engagement and authentic content for brand partnerships.
How do Irish brands pay UK Facebook influencers?
Payments are usually made in GBP via PayPal or bank transfer. Contracts should specify payment terms and adhere to GDPR and UK advertising laws.
What should Irish marketers consider when working with UK Facebook influencers?
Focus on authentic content, clear legal compliance, and cultural sensitivity. Use storytelling that fits UK values and ensure proper disclosure of paid posts.
Final Thoughts
Partnering with the right Facebook influencers in the UK can seriously boost your brand’s footprint from Ireland. These 10 influencers represent a mix of niches and styles, giving Irish advertisers plenty of options to create campaigns that cut through the noise.
Based on May 2025 trends, Facebook influencer marketing remains a key channel for cross-border growth. BaoLiba will keep tracking Ireland’s influencer landscape and UK partnerships — so stay tuned and follow us for the latest tips and insights.
Let’s get those collaborations rolling and cashing in!
