If you’re an Irish brand or marketer looking to crack the Netherlands market via Facebook, you’ve landed in the right spot. Collaborating with the right Facebook influencers can be a game changer, especially in a market as digitally savvy as the Netherlands. As of May 2025, Facebook remains a top dog in social media marketing for Irish advertisers targeting Dutch audiences, despite the rise of TikTok and Instagram.
This article digs into the top 10 Facebook influencers in the Netherlands you should consider working with. We’ll also touch on local payment methods, cultural nuances, and how Irish brands can make the most of these collaborations.
📢 Why Focus on Facebook for Netherlands from Ireland
Ireland and the Netherlands share a lot in common: open markets, tech-friendly consumers, and a love for digital content. Facebook, known locally as Meta’s flagship platform, is still massive in the Netherlands, used by over 10 million people, or roughly 60% of the population. For Irish advertisers, Facebook offers a direct line to Dutch users who engage heavily with lifestyle, tech, and local culture content.
Plus, Facebook Ads Manager integrates seamlessly with Irish euro payments via credit cards or PayPal, making transactions straightforward. Irish marketers appreciate this ease when managing cross-border influencer campaigns.
💡 How Irish Brands Should Approach Dutch Facebook Influencers
When you’re in Dublin or Cork looking to tap Dutch markets, remember:
- Localisation is king: Dutch audiences prefer content in their language and cultural context.
- Transparency and trust: The Netherlands has strict advertising laws similar to Ireland, so influencers must clearly tag sponsored content.
- Payment methods: Most influencer fees are settled via SEPA bank transfers or PayPal in euros (€), which suits Irish businesses perfectly.
- Content style: Dutch influencers tend to keep it real and direct—no fluff.
📊 Top 10 Facebook Influencers in the Netherlands You Should Collab With
Here’s a solid list of Dutch Facebook influencers with strong engagement and diverse niches. These folks can help Irish brands punch through the noise and build genuine connections.
1. Anna Nooshin
Niche: Lifestyle & Fashion
Anna’s Facebook page hits over 1.2 million followers. She’s a trendsetter and known for authentic, relatable content. Brands like Rituals and Philips have teamed up with her.
2. Enzo Knol
Niche: Gaming & Vlogging
Enzo boasts 1.1 million followers, catering well to younger audiences who are huge consumers of gaming and tech content.
3. NikkieTutorials
Niche: Beauty & Makeup
Though better known globally on YouTube, Nikkie’s Facebook presence is rock solid, with 900k followers. She’s expert at product demos and tutorials.
4. Kaj Gorgels
Niche: Comedy & Entertainment
A top pick for brands wanting to inject humour. Kaj’s reach on Facebook hits 800k, perfect for viral marketing.
5. Mascha Feoktistova
Niche: Lifestyle & Wellness
Mascha’s audience is health-conscious and engaged. Her Facebook page is a great spot for wellness brands.
6. Gio Latooy
Niche: Sports & Fitness
Gio inspires with fitness motivation and sports gear reviews, boasting 750k followers.
7. Monica Geuze
Niche: Family & Lifestyle
Monica’s relatable family content resonates widely, making her ideal for family-oriented products.
8. Dylan Haegens
Niche: Comedy & Sketches
Dylan’s comedic Facebook videos rack up millions of views, perfect for fun brand campaigns.
9. Linda de Munck
Niche: Food & Cooking
Linda’s recipes and food hacks are a hit, ideal for Irish brands in food export targeting Dutch gourmets.
10. Rens Kroes
Niche: Health & Nutrition
Rens is a nutrition coach and influencer with a loyal Facebook following of 600k.
❓ People Also Ask
How can Irish brands pay Dutch influencers for Facebook collaborations?
Irish brands typically use SEPA transfers or PayPal in euros, which are widely accepted in the Netherlands. This keeps payments smooth and compliant with EU financial regulations.
What type of content works best on Dutch Facebook pages?
Authentic, straightforward posts with high-quality visuals perform well. Dutch audiences appreciate transparency and humour, so brands should steer clear of over-hyped or overly formal content.
Are there legal considerations for influencer marketing in the Netherlands?
Yes, Dutch advertising law requires clear labelling of sponsored posts, similar to Ireland. Misleading ads or hidden sponsorship can lead to fines or reputational damage.
📢 Real Talk: Collaborating Across Borders in 2025
As of May 2025, the influencer game is evolving fast. Ireland-based advertisers must be nimble and culturally tuned when working with Dutch Facebook creators. Using platforms like BaoLiba can simplify finding vetted influencers and managing campaigns with full transparency.
Don’t sleep on the power of Facebook in the Netherlands—it’s still a solid channel for reaching diverse demographics, especially if you pick the right 10 influencers from the list above.
BaoLiba will keep updating the latest Ireland influencer marketing trends and practical tips. Stay tuned and smash those cross-border campaigns!
