If you’re an Irish advertiser or content creator looking to break into the Chinese market via Facebook, you’re on the right page. Despite Facebook being blocked in mainland China, a vibrant community of Chinese influencers still use it to reach overseas audiences, including the Irish diaspora and global Chinese-speaking markets. Teaming up with the right 10 Facebook influencers from China can seriously ramp up your brand visibility and sales — if you know who to pick and how to approach them.
In this guide, I’ll cut through the noise and share the top 10 Facebook influencers from China you should be eyeing right now. Plus, I’ll sprinkle in some local Irish flavour on how to collaborate smoothly, handle payments in euro (€), and keep everything kosher with Irish and EU marketing laws as of May 2025.
📢 Why Collaborate with Chinese Facebook Influencers from Ireland
You might wonder: “Facebook is banned in China, so why bother?” Good question. While mainland China restricts Facebook, many Chinese influencers live abroad or target overseas Chinese communities on Facebook. These influencers wield serious clout in niches like fashion, tech gadgets, travel, and beauty — categories that Irish brands increasingly want to tap into.
From Dublin to Cork, Irish brands like The Irish Design Shop or Boojum Burritos are already partnering with overseas influencers to expand their reach. Using Facebook influencers with a Chinese background helps you connect with a bilingual audience hungry for authentic content. Plus, with Ireland’s GDPR and advertising standards, Facebook remains a safe, scalable platform.
💡 How to Work with Chinese Facebook Influencers from Ireland
1. Find the Right Influencer — The Top 10 Picks
Here’s a no-BS list of 10 Facebook influencers from China who have made a mark internationally and are perfect for Irish advertisers aiming at the Chinese-speaking market:
- Cha Li – A lifestyle and tech reviewer with 1.2M followers. Known for in-depth gadget unboxings and honest reviews.
- Xiao Mei – Beauty and skincare expert who blends traditional Chinese remedies with modern products.
- Chen Wei – Travel vlogger focusing on luxury destinations, perfect for Irish tourism boards or travel brands.
- Jin Fang – Foodie influencer who explores street foods and fusion cuisine; ideal for Irish food exporters.
- Liu Yan – Fashionista with a knack for mixing high street with designer brands.
- Wang Lei – Fitness coach with a strong community on Facebook, great for sportswear or health supplements.
- Zhao Min – Parenting blogger sharing tips for bilingual families, a niche growing fast in Ireland.
- Sun Qiang – Tech entrepreneur sharing startup insights and product launches.
- Deng Jia – Environmental activist and sustainable living advocate, matching Irish eco-friendly brands.
- Fang Yu – DIY and crafts guru, great for Irish arts and hobby companies.
2. Approach & Contracts
Irish advertisers should draft clear contracts respecting GDPR and Ireland’s Consumer Protection Act. Make sure the influencer discloses paid partnerships transparently to avoid any legal headache. Platforms like BaoLiba can help negotiate these deals smoothly, handling language and cultural barriers.
3. Payments in Euro (€)
Most Chinese influencers abroad accept payments via PayPal, Wise (formerly TransferWise), or direct European bank transfers (SEPA). Avoid complicated cross-border transfers — Wise is a lifesaver here with low fees and quick delivery.
4. Content & Campaign Types
Facebook allows for various content formats — from live streams to carousel ads and video posts. Irish brands should lean into storytelling and authenticity. For example, a Dublin-based skincare brand partnering with Xiao Mei could create a Facebook Live Q&A in English and Mandarin to engage both Irish and Chinese-speaking audiences.
📊 Facebook Influencer Marketing Trends in Ireland May 2025
As of May 2025, Ireland’s marketing game is shifting towards micro and nano influencers, but when it comes to Chinese-speaking audiences, the top-tier influencers on Facebook still pack a punch. Data shows campaigns incorporating bilingual content outperform others by 35% in engagement.
Irish brands like SISU Supplements have seen remarkable success by working with Wang Lei for health product launches, combining local credibility with Chinese influencer reach. The trend is clear: mixing local Irish authenticity with global Chinese influence via Facebook is a killer combo.
People Also Ask
What are the best niches for Chinese Facebook influencers when working with Irish brands?
Fashion, beauty, tech gadgets, travel, and health supplements top the list. These sectors resonate well across Irish and Chinese-speaking markets.
How do I ensure legal compliance when collaborating with Chinese influencers from Ireland?
Stick to GDPR guidelines, ensure clear disclosure of paid partnerships, and draft contracts respecting both Irish and EU advertising laws.
What payment methods are recommended for paying Chinese Facebook influencers from Ireland?
PayPal, Wise, and SEPA bank transfers are the safest and most cost-efficient ways.
❗ Risks and How to Avoid Them
Beware of influencer fraud — fake followers and engagement can tank your ROI. Use tools like HypeAuditor or Social Blade to vet influencers. Also, understand that Facebook’s algorithm can be a wild card; keep campaigns flexible and monitor performance closely.
Final Thoughts
Tapping into the top 10 Facebook influencers from China is a savvy move for Irish brands wanting to crack the bilingual market. Remember to respect local laws, pay with ease, and keep content authentic. The right influencer can open doors you didn’t even know existed.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us for the freshest insights and no-fluff advice. Sláinte to your next big collab!
