If you’re an Irish advertiser or content creator looking to crack the China market via Facebook, you’ve landed in the right spot. Despite Facebook being blocked in mainland China, a strong diaspora and cross-border audience engage heavily on Facebook, making it a prime hunting ground for brands wanting to tap into Chinese consumers abroad or those curious about Chinese culture.
As of May 2025, Ireland’s marketing game is all about smart localisation and savvy influencer collabs, especially when it comes to big markets like China. You want to work with influencers who not only get the culture but can also drive real conversions using Ireland’s preferred payment methods like SEPA transfers or PayPal in euros. So, here’s the lowdown on the top 10 Chinese Facebook influencers you should have on your radar right now — the cha (茶) of the influencer scene, if you will.
📢 Why China on Facebook from an Irish Perspective
Before diving into the list, a quick heads-up. Since mainland China restricts Facebook access, most influencers with significant engagement are either based in Hong Kong, Taiwan, or are part of the Chinese diaspora globally. For Irish brands, that means targeting either overseas Chinese communities or international fans interested in Chinese trends, food, and lifestyle.
Irish advertisers usually run campaigns via local agencies like Vizeum or media platforms like The Social Element, who understand both Irish consumer behaviour and cross-border tactics. Payment flows are straightforward with euro transactions, but always check influencer contracts for clarity on rates and deliverables.
💡 Top 10 Chinese Facebook Influencers to Watch
1. Li Jiaqi (Austin Li) – The Lipstick King
Known as the “Lipstick King” in China, Li Jiaqi’s live streams generate insane sales volumes. While mainly on Taobao and Douyin, his Facebook presence targets overseas Chinese fans. If you’re in beauty or skincare, tapping him via BaoLiba or similar platforms opens doors to a sophisticated, product-savvy audience.
2. Zhang Dayi – Fashion Maven
Zhang Dayi blends fashion blogging with e-commerce like no other. Her Facebook content, often bilingual, appeals to Chinese expats in Ireland and Europe. Collaborate with her if you’re pushing apparel or lifestyle products that need that authentic Chinese flair.
3. Ms Yeah – The Creative Chef
Ms Yeah’s quirky cooking videos have a cult following worldwide, including here in Ireland. Her Facebook page drives engagement from Chinese food lovers and curious Western audiences, perfect for brands in kitchenware or foodservice sectors.
4. Li Ziqi – The Rustic Life Queen
Though primarily on YouTube and Weibo, Li Ziqi’s Facebook reach among overseas fans is impressive. Her storytelling style fits perfectly with Irish brands focusing on natural, artisanal, or heritage products.
5. Papi Jiang – The Satirical Star
Papi Jiang’s sharp humour and social commentary resonate widely on Facebook. For Irish marketers in media, entertainment, or youth fashion, her audience is gold.
6. Austin Li (not to be confused with Li Jiaqi) – Tech Reviewer
Techies in Ireland looking to tap Chinese gadget trends should check out Austin Li’s Facebook presence. Collaborations here can boost awareness for electronics or mobile apps.
7. Viya – E-Commerce Queen
Viya’s Facebook page serves overseas customers with livestream shopping events. Irish brands can piggyback on her trust factor for quick market penetration.
8. Cheng Lei – Fitness Influencer
Cheng Lei’s fitness tutorials and wellness tips have a loyal following on Facebook, including fitness freaks in Ireland’s urban centres. Great for health supplements or gym gear.
9. Han Han – Writer and Race Car Driver
Han Han’s posts mix culture, sports, and lifestyle, attracting a diverse Chinese audience abroad. His Facebook content offers a unique blend for lifestyle and automotive brands.
10. Becky Li – Travel and Lifestyle
Becky Li inspires wanderlust with her China travel stories and urban lifestyle posts. Irish tourism boards or travel gear companies will find a perfect match here.
📊 People Also Ask
What’s the best way for Irish brands to pay Chinese Facebook influencers?
Typically, euro payments via PayPal or SEPA bank transfers are standard. Some influencers might accept Alipay or WeChat Pay if you’re working through Chinese agencies, but for simplicity and transparency, stick to euro-based methods and get contracts in English.
How do Irish marketers approach Facebook influencer collaboration in China?
Since Facebook is restricted in China, collaborations focus on diaspora and international Chinese audiences. Irish marketers often use influencer marketing platforms like BaoLiba to find vetted influencers and handle contracts, content delivery, and payment securely.
Can Irish SMEs benefit from Chinese Facebook influencers?
Absolutely. Small and medium Irish businesses can amplify brand awareness or test product-market fit in Chinese communities abroad. The key is targeted, authentic messaging and working with influencers who truly understand both Irish and Chinese consumer mindsets.
❗ Risks and Things to Watch
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Censorship and Compliance: Even overseas Chinese influencers often self-censor sensitive topics. Irish brands should avoid political content and stay compliant with both Irish and Chinese regulations.
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Fake Followers: Watch out for inflated follower counts. Use platforms like BaoLiba for verified influencer stats.
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Language and Cultural Gaps: Always brief influencers properly. Providing bilingual or culturally adapted content helps avoid embarrassing slips.
📢 Wrapping It Up
Partnering with the right Chinese Facebook influencer can open massive doors for Irish brands in 2025 and beyond. The key is understanding the unique market dynamics, respecting cultural nuances, and using trusted platforms like BaoLiba to find your perfect collab.
Whether you’re a Dublin-based skincare brand or a Galway tech startup, these ten influencers offer a solid starting point for smashing your China-related Facebook campaigns.
BaoLiba will keep updating Ireland’s influencer marketing trends and insights, so stay tuned with us for the freshest, most practical tips. Slán go fóill!
