Looking to tap into Belgium’s vibrant market via Facebook? If you’re an Irish brand or content creator, knowing the right influencers to team up with is pure gold. In this piece, I’ll spill the beans on the top 10 Facebook influencers in Belgium you want on your radar — trust me, these folks know how to stir the pot and get engagement buzzing.
By May 2025, Ireland’s marketing landscape has been leaning heavily into influencer collabs that blend local authenticity with global reach. While TikTok and Instagram are hot, Facebook still holds massive sway in Belgium, especially for niche communities and older demographics. Plus, Facebook’s ad tools and Groups feature give brands extra juice to amplify campaigns. Whether you’re selling craft beer, tech gadgets, or eco-friendly gear, teaming up with the right Belgian Facebook stars can seriously up your game.
Let’s crack on.
📢 Why Ireland Brands Should Eye Belgian Facebook Influencers
Being smack in the middle of Europe, Belgium isn’t just waffles and chocolates. It’s a multilingual, multicultural hub with Dutch, French, and German speakers, and a huge appetite for engaging content. Facebook influencers here have carved out loyal followings by speaking directly to these communities.
For Irish advertisers used to dealing in euro (€), it’s a straightforward payment setup — most Belgian influencers prefer payments via SEPA transfers or PayPal. Legal-wise, GDPR’s tight grip means you need explicit consent and clear contracts, so work with a local agency or use platforms like BaoLiba that know the drill inside out.
Local flavour + Facebook’s robust platform = a sweet spot for cross-border campaigns.
💡 How Irish Advertisers Can Collaborate Efficiently
- Start with micro and mid-tier influencers: Belgium’s influencer scene is smaller but super engaged. Micro-influencers (10K-50K followers) often have the best bang for buck and ROI.
- Use Facebook Groups and Lives: Many Belgian influencers run active Facebook Groups or do regular Lives, ideal for authentic product demos or Q&A sessions.
- Localise content: Make sure your campaign messaging respects Belgium’s linguistic diversity. French content won’t fly in Flanders, and vice versa.
- Payment & contracts: Stick to euro (€), clarify deliverables and usage rights upfront, and respect GDPR data rules.
Irish brands like The Happy Pear or BrewDog Ireland have seen good traction when partnering with Belgian creatives who speak directly to their niche.
📊 Top 10 Facebook Influencers in Belgium to Watch
These influencers have cracked the Facebook code in Belgium. They’re not just about follower counts — engagement, content quality, and brand fit matter most.
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Marie Dubois – Lifestyle & Family
French-speaking mumpreneur with 150K followers, great for family, wellness, and food brands. -
Lars De Smet – Tech & Gaming
Flanders-based tech guru with a loyal 120K audience, perfect for gadgets and gaming launches. -
Sofie Janssens – Sustainable Living
Eco-conscious influencer with 90K followers, known for honest reviews and green campaigns. -
Jean-Luc Martin – Food & Drink
Chef and food critic, French and Dutch content, excellent for F&B brands wanting local credibility. -
Anke Verhoeven – Fashion & Beauty
Style diva with a strong 130K following, a go-to for fashion brands looking to crack Belgian markets. -
Tom Peeters – Sports & Fitness
Fitness coach with a robust 100K fanbase, ideal for health, supplements, and activewear. -
Elise Lambert – Travel & Culture
Travel blogger with 85K followers, great for hospitality campaigns targeting Belgian tourists. -
Johan Claes – Automotive
Car enthusiast with 75K followers, perfect for automotive brands launching in Belgium. -
Chantal Dupont – Parenting & Education
Trusted voice among French-speaking parents, with 70K followers. -
Niels Van Damme – Comedy & Entertainment
Viral content creator with 110K followers, perfect for brands wanting to add humour and relatability.
❓ People Also Ask
Who are the most effective Facebook influencers in Belgium for Irish brands?
The most effective are those who have strong engagement within Belgium’s linguistic communities, like Marie Dubois for French-speaking families or Lars De Smet for Flemish tech fans. Micro and mid-tier influencers often deliver better ROI than mega stars.
How should Irish advertisers approach payment for Belgian influencers?
Payments in euro (€) via SEPA bank transfers or PayPal are standard. Always use clear contracts complying with GDPR and specify usage rights to avoid headaches later.
Can Irish brands use Facebook Groups for influencer marketing?
Absolutely. Many Belgian influencers run active Facebook Groups where they engage their communities deeply. Collaborating on exclusive content or live Q&A sessions within these groups can drive authentic engagement.
📊 Wrapping It Up
If you’re an Irish brand or creator looking to break into Belgium’s market via Facebook, these 10 influencers are your best bet. They bring local knowledge, engaged audiences, and niche expertise that campaigns need to smash targets. Remember to localise your messaging, respect GDPR, and pick influencers who truly vibe with your brand.
Based on 2025 May data, Facebook remains a powerhouse in Belgium’s social media mix, and influencer partnerships are a no-brainer for cross-border success.
BaoLiba will keep updating the latest trends in influencer marketing for Ireland and beyond, so keep an eye on us for your next campaign weapon.
Slán go fóill and happy collabing!
