WhatsApp Ads Hit Brazil: Rate Card Reality Check for 2026
The notification pinged at 6:47 AM. Still half-asleep in my Dublin flat, I watched three Brazilian fitness creators I follow post near-identical Stories within minutes of each other. “Primeira campanha no WhatsApp Ads! 🇧🇷” — first campaign on WhatsApp Ads. The screenshots showed sponsored messages landing directly in chat threads, tucked between voice notes from mothers and gym selfies from training partners. My thumb hovered over the screen. This wasn’t some beta test buried in a developer blog. This was live. In Brazil. Right now. ...