Irish creators: reach Dominican brands on WeChat — fast wins
💡 Why Irish creators should be pitching Dominican brands on WeChat (short and sharp) If you make travel, food, or lifestyle content and you’ve been eyeing Caribbean gigs — listen up. The Dominican Republic is doubling down on promoting tourism, experiences and local retail to Chinese-speaking visitors and diaspora buyers. Brands there increasingly use platforms like WeChat, Douyin and RedNote to sell deals, display coupons and push out-of-home (OOH) campaigns — think hotel foyer screens, transport displays and event posters — to capture tourist and resident spending. That model is straight out of the “Local Life” playbook: connect merchants (hotels, restaurants, tour ops) with consumers through social promotions and digital coupons. ...