Snapchat 2026 Rate Card: What Irish Creators Must Know Now
You’re halfway through a HIIT session in your home studio, phone propped against a water bottle, streaming the workout live to your Snapchat community. The chat is buzzing — “Love this energy!”, “Saving for later”, “When’s the next challenge?” — but the familiar knot in your stomach tightens. Last month’s brand deal paid okay, but the new campaign brief landed this morning with a rate card attached that feels… different. Lower CPMs. Stricter deliverables. A clause about “algorithmic variance” you’ve never seen before. ...