Irish Brands: Find China Creators for Affiliate Wins
💡 Why Irish advertisers are asking: can China creators sell for me? If you’re an Irish brand or performance marketer trying to crack China‑facing commerce or sell China‑made goods into global channels, you’ve probably hit the same snag: where do you find reliable creators who actually convert — not just look great in a feed? It’s a hot topic because China’s creator economy runs differently to what we’re used to in Europe. Platforms like Xiaohongshu (RedNote), Douyin and Bilibili have carved out commerce-first behaviours. A 2025 market synopsis compiled from Prizm Digital, WalktheChat and FCA Singapore shows RedNote alone has over 260.000.000 monthly active users and a strong commercial bent — 67% of users saying they’ve bought from the platform’s content (Prizm Digital et al., 2025). That’s the sort of number that gets Irish marketing directors twitchy. ...