Indian Rate Cards Meet Instagram's 2026 Pivot: What Creators Need Now
The notification pinged at 6:47 AM — another brand inquiry in the DMs. “Love your perimenopause content. What’s your rate card for a Reel + Story combo?” I stared at the screen, tea going cold beside me. My current rate card? A PDF I cobbled together six months ago based on what other Indian creators in the wellness space were charging. It doesn’t account for the 90-minute horizontal videos Instagram started testing yesterday. It doesn’t factor in Apple TV distribution. And it certainly doesn’t reflect what Jio’s massive IPO means for ad budgets flowing into the Indian creator economy. ...