India

💡 Why Irish creators should care (short and sharp) If you’re an Irish creator making song reaction videos, India-facing brands on Taobao are an under‑exploited goldmine. India’s creator economy is still booming — brands are spending more on creator marketing and are hunting for fresh formats to reach young customers (see SocialSamosa on India’s creator market growth). At the same time, Taobao is getting globally friendlier: AI customer service and expanded international shopping pushes make cross-border contact easier than it used to be (Taobao material shows improved multilingual support and wider marketplace reach). ...

📢 Why Irish Brands Should Consider VKontakte & Indian Influencers for Shoutouts Look, if you’re an advertiser in Ireland, you’ve probably nailed the big platforms like Facebook, Instagram, and TikTok already. But here’s the thing — the social media landscape is constantly shifting, and new opportunities pop up where you least expect ‘em. One such rising star is VKontakte, often called the “Russian Facebook,” but don’t let the name fool you. It’s expanding its reach into India, where influencer culture is booming like never before. Indian creators on VKontakte are building huge followings, creating engagement that Irish brands could tap into — especially if you’re looking to expand your market or connect with diaspora audiences. ...