Irish creators: reach Russian fitness brands on Instagram fast
💡 Quick reality check for Irish creators If you’re an Irish creator wondering “how do I get Russian fitness brands to send kit for review?”, you’re not alone. The Russian influencer market grew strongly into 2024 and 2025, with local brands leaning harder on creators as foreign flows became choppy — e-commerce hubs like Ozon still move a lot of product (reported in international coverage about influencers promoting foreign cosmetics via Ozon). But there are complications: new domestic rules in Russia have restricted advertising on Instagram and added friction on other apps such as Telegram. That means outreach and fulfilment are very much changing on the ground. ...