Irish creators: Pitch Cyprus brands on Josh & boost wellness

💡 Why Irish creators should care about Cyprus brands on Josh Josh is an Indian short-video app that’s been building pockets of regional brand activity. For creators in Ireland who want to run wellness or “healthy habits” campaigns, Cyprus brands are an underrated sweet spot: they’re small enough to be flexible, have money for seasonal wellness pushes (tourism, local festivals, spas), and often want English-speaking creator partners to reach diaspora customers and international tourists. ...

3 February 2026 · 6 min