Irish creators: Reach China brands on VKontakte for PR wins

💡 Why Irish creators should care about VK and China brands If you’re an Irish creator who loves unboxings, gadgets, fashion or beauty, there’s a predictable goldmine: China-based brands actively seeking global visibility. Bain & Company recently flagged that Chinese retail players are entering a new international phase — they’re adapting to local tastes and doubling down on disruptive e‑commerce playbooks. That means more brands want foreign creators to unbox, review and translate product appeal for new markets. ...

5 January 2026 Â· 6 min