📢 Why Irish Brands Should Care About Viber & Cambodia Alright, so you’re an Irish brand looking to dip toes in Asia’s fast-growing digital markets — Cambodia might not be on your radar yet, but here’s the craic: Viber is massive there. With over 70% smartphone penetration and a young, chat-happy population, Viber acts as a daily lifeline for many Cambodians. ...
💡 Why Irish Brands Should Care About Takatak’s US Platform Strategy Alright, so you’re an Irish advertiser or brand manager looking to make a splash in the US market? You’ve probably heard a bit about Takatak — it’s this up-and-coming short-video platform that’s been buzzing across Asia and now making moves in the States. With TikTok’s US side spinning off into a separate app and algorithm, platforms like Takatak see a golden opportunity to grab attention. ...