Brand Partnerships

💡 Why Irish creators should care about Kenya × Spotify If you’re an Irish creator obsessed with digging up local music scenes and sharing hidden gems, Kenya is a no-brainer. Nairobi and coastal cities have buzzing indie artists, emerging Afrobeats/Gengetone flavours, plus cafés, record shops and micro-labels hungry for reach beyond local borders. Kenyan brands—especially in hospitality, travel, FMCG and lifestyle—are actively chasing cross-border culture play to stand out. ...

💡 Why Irish creators should care about South African brands on HBO Max If you’re an Irish creator hunting proper commercial opportunities, this feels like one of those “why didn’t I think of that?” plays. HBO Max’s regional launches and theatrical-style promos mean streaming services are doing much bigger brand collaborations than the old product‑placement days. Spotlight Asia’s work on HBO Max launches in Southeast Asia set a benchmark for entertainment-led campaigns, showing how an entertainment platform can be the hub for FMCG or lifestyle brand activations. ...