Apple Music

💡 Why Irish advertisers suddenly want Nigerian Apple Music creators If you’re an Irish marketer selling seasonal gear — think summer drops, Black Friday bundles, or festive promos — tapping Nigerian music creators on Apple Music is a sharp move. West African Afrobeats, R&B and Afro-pop travel fast across platforms and into diaspora audiences in the UK, Europe and beyond. Apple Music’s Africa-focused programming and shows (for example, Nandi Madida’s AfricaNOW segments that spotlight artists like Ayra Starr, Tyla and Asake) make it plain: Apple Music is actively curating and promoting regional talent, which makes creators discoverable and culturally relevant to campaigns (source: Apple Music). ...

🍀 A Craic on Apple Music & Creators in South Africa If you’re an Irish creator or just someone who’s curious about the music streaming game in South Africa, you might be wondering: what’s it actually like for creators over there with Apple Music? Having spent a good while watching how streaming platforms shape creators’ lives worldwide, and with a keen eye on South Africa’s booming music scene, I thought it’s time to spill some real talk. ...