Amazon

💡 Why Ireland brands should care about India Amazon creators If you’re an advertiser in Ireland looking to sponsor behind‑the‑scenes (BTS) creator content, India is a no‑brainer: massive creator pool, lower production costs and creators who love to experiment with product integrations on Amazon and social platforms. India’s creator economy is no toy anymore. As Parul Bajaj (BCG) notes, creators now influence a huge chunk of purchase decisions and form part of long‑term brand building. That means Irish SMEs, ecommerce teams and agencies can find creators who’ll make authentic BTS content showing product unboxing, Amazon listing walkthroughs, and real‑time testing — content that drives discovery rather than a staged ad. ...

📢 Getting Real: Why Saudi Brands on Amazon Are Begging for Tutorial Videos If you’re an Irish advertiser or marketer keen on ecommerce, here’s the scoop — Saudi brands selling on Amazon are seriously upping their game with tutorial video content. Why? Because in a market as fierce as Amazon’s Saudi Arabia storefront, a clear, engaging tutorial can make or break a sale. ...

💡 Why Irish Advertisers Should Care About Amazon-Puerto Rico Flash Sale Collabs Alright lads and ladies, if you’re an advertiser in Ireland looking for fresh ways to juice up your sales and brand buzz, here’s a nugget worth your time: Amazon’s flash sale collaborations, especially those involving Puerto Rican brands, are seriously catching steam. You might be thinking, “What’s the craic with Puerto Rico, and how does it matter to me here in Dublin or Cork?” Well, the simple answer is — these collabs unlock a sweet spot between localised brand power and Amazon’s colossal reach. ...