💡 Why Irish creators should care about Colombia on Viber (and where the real opportunity is)
If you’re an Irish travel creator itching to team up with Colombian brands or even the country’s tourism boards, listen up — this ain’t a one-size-fits-all DM blast. Colombia’s travel scene is booming, and local tourism teams are hungry for content that turns curious browsers into booked flights. The trick is knowing which channels decision-makers actually use, and how to cut through the noise with real value.
People talk a lot about Instagram and TikTok for tourism — and with good reason. The Reference Content reminds us how platforms can make places go viral. But messaging apps are where relationships happen: direct invites, fam-trip logistics, quick approvals. Viber sits in a weird middle ground globally — not the biggest messaging app everywhere, but useful in pockets and for certain brand teams that prefer its channels. That said, Colombia’s main messaging stack skews toward WhatsApp and Instagram DMs, so Viber outreach needs to be intentional, targeted and paired with other touchpoints.
This guide gives a practical playbook for Irish creators: how to map Colombian brands on Viber, craft bilingual outreach, lean on tourism-board fam-trip models (like STB’s trade fam support example in the Reference Content), and use smart tech (VPNs when needed) without being spammy. I’ll also show templates, a platform comparison, and what to say when you finally get that reply. No fluff — just tactics that actually get replies and invitations to collaborate.
📊 Platforms comparison — where Viber fits in Colombia 📈
| 🧩 Metric | Viber (Colombia) | WhatsApp (Colombia) | Instagram (Brands) |
|---|---|---|---|
| 👥 Local reach | Moderate | Very High | High |
| 📞 Ease of direct contact | Good for official channels and group chats | Excellent — used by most teams | Easy via DMs; public-facing |
| 💬 Typical response style | Formal messages from PR/marketing teams | Fast, informal replies from operations | Public comms + PR outreach |
| 🎯 Best use case | Official community groups, press desks | Logistics & quick decisions | Showcase work, pitch ideas, influencer discovery |
| 🛠️ Recommended outreach | Bilingual brief + local contact | Short intro + calendar link | Showcase reel + campaign idea |
The table shows Viber as a viable but niche channel in Colombia compared with WhatsApp and Instagram. WhatsApp dominates for quick logistics, while Instagram remains the primary discovery and pitching space. Use Viber when you find official community groups, press desks, or when a brand lists it as a contact point — otherwise, use it alongside WhatsApp/Instagram for a multi-touch outreach strategy.
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💡 How to map the right Colombian brands and tourism teams (practical steps)
1) Start with the tourism fam model (but don’t be shy about small brands)
– The Reference Content notes how STB invited creators and launched a DMC fam-support scheme to get the right buyers over — that’s a playbook. For Colombia, tourism boards and DMOs run fam trips and trade schemes too; they’re often looking for curated itineraries that show new experiences. Aim for regional tourism agencies (e.g., departmental tourism boards), niche operators (eco-lodges, adventure DMCs), and local PR firms.
2) Build a “contact map” not a single list
– Find the brand’s public channels: official website, media/press page, LinkedIn, Instagram, WhatsApp numbers, and any Viber community links. Don’t rely on a single channel; plan a cadence: LinkedIn message → Instagram DM → Viber/WhatsApp follow-up.
3) Use bilingual outreach (Spanish + English)
– Open in Spanish with a short English line. Example opener: “Hola [Name], soy [Your Name], creador irlandés especializado en turismo sostenible. ¿Tenéis interés en una colaboración para [City/Experience]? / I’m an Irish creator focused on sustainable travel — happy to chat in English.” That tiny effort increases replies.
4) Be value-first — spell out what’s in it for them
– Tourism boards want economic impact and reach. Say: “I can bring X impressions and Y target-market engagement in Ireland/UK. Proposal: 5 Instagram Reels + 1 long-form blog post + press-kit for trade agents.” Back that with previous campaign results (link to BaoLiba profile if you have one).
5) Be specific about logistics and budgets
– STB’s support scheme shows organisations fund fam trips with clear budgets. Offer tiered ideas: fam-trip styled, paid content, or commission-based bookings. If you want a fam invite, propose travel dates, deliverables, and what you’ll need from them (accommodation, local transport, experiences).
6) Use Viber properly — and politely
– If a brand lists Viber as a contact, don’t cold-spam group chats. Send a concise, respectful message with a pitch and a link to a short video or one-page proposal. For press desks or PR channels on Viber, mirror the tone they’ve used publicly.
7) Use local partnerships to amplify traction
– Partner with a Colombian micro-influencer or content producer to co-host content; it signals local buy-in and helps overcome language/cultural friction.
8) Track everything and follow up (but not too much)
– Keep a CRM-style sheet: contact channel, reply status, follow-up dates. Two polite follow-ups over two weeks is fine; after that, move on.
💡 Outreach templates that actually get replies
Short Viber/WhatsApp initial message (Spanish + English):
Hola [Name] 👋 Soy [Your Name], creador de contenido de Irlanda. Me especializo en turismo sostenible y cultural. ¿Podemos hablar de una colaboración para promocionar [region/city]? Tengo ideas para 3 Reels y una mini-guía en inglés para el mercado irlandés. Gracias — ¿cuándo te viene bien?
Hi [Name] 👋 I’m [Your Name], an Irish travel creator. I specialise in sustainable and cultural tourism. I’d love to collaborate to promote [region/city] to Irish travellers — I’ve got ideas for 3 Reels + a short guide. When’s a good time for a quick chat?
Follow-up (if no reply in 7–10 days):
Hola [Name], sólo un toque rapido — ¿te interesa la idea de promocionar [region] en Irlanda? Puedo compartir ejemplos y un presupuesto sencillo. ¡Gracias!
Pro tip: Attach a 30–60s pinned video summarising the pitch. Local teams are busy and a quick visual helps.
🙋 Frequently Asked Questions
❓ How do I find Colombian brands that actually use Viber?
💬 Search company websites and press pages, check their contact details on Instagram, and look for local tourism groups — if Viber is listed, it’s worth a shot. Use LinkedIn to find PR contacts and confirm the best messaging app.
🛠️ Do I need to speak Spanish to pitch?
💬 No, but basics help heaps. Start in Spanish with an English fallback line. If you can’t speak the language, partner with a local producer or use a short translated opener — it’s seen as respectful and improves reply rates.
🧠 What’s the smartest pitch to get actual fam invites or paid work?
💬 Lead with a clear audience outcome: “I’ll drive X intent from Irish travellers” and propose tangible deliverables (Reels, blog, trade pack). Offer tiered options and be ready to show metrics — tourism boards respond to measurable outcomes.
💡 Extended analysis and what the trends say (interpretation & forecasts)
Digital ad spend and agency services are growing globally, and that shows up in the news cycle: a recent openpr report highlights structural growth and demand for digital advertising services as brands seek measurable ROI. For creators, that’s good news — tourism teams are hiring agencies and in‑house marketers who want creator partnerships that can be tracked and reported.
At the same time, tools for content creation are getting serious investment. LeJournalDesEntreprises reported that MagicPost raised funds to build AI-assisted content for LinkedIn — the push toward smarter, faster content creation signals a shift: tourism boards want consistent, scalable outputs, not just one-off posts. Position yourself as someone who can deliver repeatable assets (short-form reels + a press/trade pack + usage rights), and you move from “influencer” to “content supplier.”
What this means for Viber outreach: it’s a channel in the toolbox, not the whole toolbox. Use Viber when you have a named contact, when group chats exist for trade or community outreach, or when a PR team lists it. Pair it with Instagram and LinkedIn to increase legitimacy. The next 12–24 months will see more structured fam-support schemes and agency-driven campaigns that require proof of value — so collect performance data, demonstrate conversion where possible (bookings, enquiries), and use that to scale collaborations.
Local context matters. Colombia’s tourism is diverse — coastal paradise, coffee axis, Amazon experiences, urban culture in Bogotá and Medellín. Tailor pitches to a region and suggest itineraries that highlight off-the-beaten-track experiences (rooms/tours that aren’t already saturated on Instagram). That’s how you stand out from the crowd.
🧩 Final Thoughts…
Be methodical, bilingual-friendly, and value-driven. Viber can open doors when used correctly, but the real wins come from a multi-channel outreach plan that combines Viber, WhatsApp, Instagram and LinkedIn, backed by clear deliverables and measurable outcomes. Keep your messages short, localise them, and treat every reply like a small business negotiation — be polite, clear, and professional.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
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🗞️ Source: Interesting Engineering – 📅 2025-08-26
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🔸 All of Africa Today – August 26, 2025
🗞️ Source: allAfrica – 📅 2025-08-26
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📌 Disclaimer
This post mixes publicly available reporting (notably the Reference Content and the cited news items) with practical advice and some AI assistance. It’s intended to guide your outreach strategy, not to replace local legal or contractual advice. Double-check details with partners before signing anything — and if you spot a mistake, ping me and I’ll fix it.
