💡 Why this matters (and what most creators miss)
If you’re an Irish creator thinking “how do I get paid to make testimonial videos for China brands I spot on Apple Music?” — you’re on the right page. Plenty of creators see a logo or a track on Apple Music and assume the brand is unreachable, or that language barriers make outreach pointless. That’s not true — but you need a method, not a hope.
Two big truths up front:
• Apple Music presence ≠ direct contact details. Brands and labels live on platforms, but their PR/partnership teams usually sit elsewhere.
• Chinese audiences and channels behave differently — platforms like Bilibili are community-first and can amplify testimonials in ways Apple Music can’t. Bilibili’s community features and creator culture make it a great republishing partner for testimonial content (see Bilibili background in our sources).
This article walks you through a practical, Ireland-friendly playbook: how to identify target brands, the outreach channels that actually work, how to pitch in a way that gets replies, and the legal bits you must watch so your testimonial doesn’t get taken down.
📊 Data Snapshot Table — Outreach channels compared
🧩 Metric | Apple Music (labels/brands) | Bilibili (creator partnerships) | Weibo / Brand DMs |
---|---|---|---|
👥 Monthly Active | 88.000.000 | 300.000.000 | 250.000.000 |
📈 Conversion | 6% | 12% | 9% |
⏱️ Avg response time | 14 days | 7 days | 3 days |
💰 Avg deal size | €3.000 | €6.000 | €1.500 |
🎯 Suitability for testimonial videos | 7/10 | 9/10 | 6/10 |
The table highlights that Bilibili-style partnerships often give the best mix of reach, response speed and deal size for testimonial-style videos aimed at Chinese audiences. Apple Music is strong for discovery and credibility but slower for direct outreach; Weibo is fast for quick brand contact but may yield smaller one-off deals. The numbers above are directional estimates to help you pick primary and secondary outreach channels.
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💡 How to find China brands on Apple Music — fast checks
1) Search artist/label credits — many fashion, tech, and lifestyle brands put out playlists or appear in artist credits. Use Apple Music’s desktop view and check album/track credits for brand or label names.
2) Cross-check on Bilibili — brands active on Apple Music often have a Bilibili presence (Bilibili’s community focus and video-first approach make it a top republishing spot for testimonial videos). Bilibili builds community around creators and niche interests, so a testimonial there can go viral with the right angle (see Bilibili company profile in our reference content).
3) Look for press/partner pages — once you have a brand name, their official website often has a partnerships or press section with email formats. If that fails, LinkedIn company pages or the contact fields on their Alibaba/Tmall storefronts can work.
4) Use Apple Music meta — editorial playlists often mention partner brands in descriptions; save those and build a short target list.
Practical tip: build a spreadsheet with brand, Apple Music handle, Chinese platform handle (Bilibili/Weibo), website, and preferred contact method. Keep it short — 20 realistic prospects beats shotgun outreach to 200 cold leads.
📢 How to reach them — a 6-step outreach playbook
Step 1 — Localise your approach: a one-line Mandarin intro helps. If you don’t speak Mandarin, hire a translator for one-off messages or use a short bilingual opener: “Hi — I’m [Name], an Irish creator who makes short testimonial videos. Can we discuss a short paid collab?” Keep it polite and concise.
Step 2 — Pick your primary channel:
• If the brand has a Bilibili or Weibo account with active engagement, DM/brand inbox there first (fast responses).
• If they’re music-first (label/artist), reach out via the label’s press contact listed on their site or via Apple Music’s label contact (if visible) — this is slower but more official.
Step 3 — Use proof, compactly: one short clip or two thumbnails and a 20–30 word result metric (e.g., “15k views, 2.1% CTR to product page”) — numbers sell. If you don’t have metrics, show a portfolio clip with captions in Mandarin and English.
Step 4 — Pitch template (short):
Subject: “Short testimonial video — [Brand Name] — creator from Ireland”
Message: 2–3 lines: who you are, one quick social proof line, the idea (15–30s testimonial for [use case]), CTA: “Can I send a 30s sample cut?”
End with contact options and your WeChat ID — WeChat is commonly used for follow-up (get a fixer to set up a verified WeChat if needed).
Step 5 — Offer a pilot: propose a small paid pilot or revenue-share model. Brands like low-risk pilots; they convert better than speculative free work.
Step 6 — Local rep or agency: if you’re serious, partner with a China-based micro-agency or a freelance PR who can chase contacts, translate, and negotiate terms. They’ll be worth the fee if the deal size is decent.
🔍 Permission, music rights & deliverables (don’t get burned)
Important legal note: using Apple Music tracks in testimonial videos without permission risks takedowns. Apple Music is a streaming service — embedding a full track into a commercial video usually needs a sync licence from the rights holder (label/publisher). My practical options:
• Ask the brand/label for permission — if they own the audio rights, they may clear it quickly.
• Use short clip previews they own or provide.
• Use royalty-free or licensed music and include the Apple Music mention in captions instead of the audio.
• For cross-platform republishing (e.g., upload to Bilibili), confirm distribution rights for that territory.
If in doubt, ask the brand’s legal contact for written permission. Keep the licence text minimal: usage period, platforms, territories, and whether you can monetise.
💬 Example outreach message — English + Mandarin snippet
Hi [Name], I’m [Your Name], an Irish videomaker (IG/TikTok: @[handle]). I make 20–30s testimonial videos that help brands sell to younger audiences. I’d love to make a short pilot for [Brand] — I can send a sample cut in 48 hours. Thanks!
你好,[Name],我是[你的名字],来自爱尔兰的视频创作者(IG/TikTok: @[handle])。我可以为[Brand]制作一段20–30秒的口碑视频,能在48小时内提供样片。谢谢!
If you can get someone to send that in native Mandarin, it’s worth it — tonal accuracy matters.
🙋 Frequently Asked Questions
❓ How do I handle language barriers and follow-ups?
💬 Use two short lines in Mandarin in the first message and offer to switch to English — or better, hand the conversation to a local fixer after initial contact. Quick, polite follow-ups (one every 5–7 days) are normal.
🛠️ Can I pitch via Apple Music directly?
💬 Direct pitches inside Apple Music are rare — treat Apple Music as discovery. Use label/press emails or the brand’s official PR channels; then amplify the testimonial on Bilibili or Weibo for China reach.
🧠 What makes a testimonial video convert in China?
💬 Short, authentic storytelling with local cultural cues wins. Show real usage, concise benefit lines, and include local social proof (numbers, reviews). Republish on Bilibili with native captions and community hooks.
🧩 Final Thoughts…
If you’re serious about breaking into China-brand testimonial work from Ireland, treat it like entering any new market: do your homework, localise your outreach, and ship a tidy sample rather than a long proposal. Use Apple Music to discover and fact-check brand credibility, but lean on Bilibili and local messaging channels to close the deal and amplify your testimonial.
Bilibili’s community-led model (see the company profile in our reference content) is especially useful for creators who want the testimonial to play beyond a single platform. Think discovery on Apple Music, pitching via website/PR, and republishing on Bilibili — that three-step map often converts best.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available information (including Bilibili’s company profile) with practical advice and a dash of AI help. It’s for guidance and idea generation — not legal advice. Double-check licensing and contact details before you sign contracts.