Irish creators: Pitch Spain brands on WeChat — Get paid

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MaTitie

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Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Why Spanish brands on WeChat actually matter for Irish creators

If you’re an Irish creator looking to work with Spanish brands, you probably think WeChat is irrelevant — but think again. Chinese outbound tourism, e-commerce habits and social-commerce growth mean many Spanish brands now target Chinese-speaking customers through WeChat, and that opens a niche window for creators who can speak to that audience, create bilingual content, or partner on China-facing campaigns.

WeChat isn’t just a messenger — it’s a full ecosystem: Official Accounts, Mini Programs, Channels (short video), payment features and customer service. Global social commerce growth is bonkers (see OpenPR’s projection of the sector exploding through AI and influencer integration), so brands in Spain that sell to Chinese tourists or shoppers increasingly care about content that converts on these channels. For an Irish creator who can offer creative storytelling, Spanish-English-Chinese context, or travel+lifestyle content, that’s paid-sponsorship potential.

This guide shows where to find Spanish brands on WeChat, how to approach them without being spammy, what to include in your pitch, payment realities (spoiler: local payment rails still rule in EU), and quick legal/privacy checks so you don’t get burned.

📊 Data Snapshot: Platform comparison for reaching Spain brands

The table shows a practical split: Official Accounts are great for brand storytelling and product catalogues, while Channels (short videos) tend to drive higher direct engagement — ideal for creators. Email/LinkedIn remain the simplest negotiation route for Spanish PR teams. Use Channels to show proof, Official Accounts to build trust, and email for contracts and payments.

📢 Where Spanish brands hang out on WeChat (and how to find them)

• Follow Spanish tourism boards, hotel chains and top retailers on WeChat — they often list Official Accounts on their websites or WeChat QR codes in-store.
• Search WeChat Channels with Spanish city tags (e.g., “Madrid travel”, “Barcelona food”) and look for brands amplifying posts. Channels = discovery.
• Monitor Mini Programs for e-commerce catalogues — brands selling to Chinese shoppers often run Mini Programs.
• Use brand press releases and Spanish PR agencies’ Chinese-language microsites. Many will mention WeChat handles.

Tip: When you find a brand account, check their recent content cadence, language mix, and whether they’ve done influencer-style content before. If they’ve used short video creatives, you’re already closer to a paid gig.

💡 What Spanish brands actually want right now

Based on market trends and social commerce forecasts (OpenPR), Spanish brands are chasing:
– Short video content that ties directly to purchases (social commerce).
– Localised creatives for Chinese-speaking tourists (menus, shopping guides, micro-influencer endorsements).
– Conversion-focused campaigns that feed into Mini Programs or QR-pay flows — cross-border QR acceptance (examples in TheThaiger show how QR linking for Alipay/WeChat Pay is moving in tourism hubs).
So pitch formats that show clear conversion paths — “short video → Mini Program product page → QR pay” — get attention.

❗ How to cold-pitch Spanish brands on WeChat (step-by-step)

1. Do the homework: screenshot 3 recent posts, note follower engagement, and find the brand PR contact (LinkedIn or website).
2. First message on WeChat: short, friendly, localised. Example: “Hi — I’m [name], an Irish content creator who makes short travel videos for Chinese-speaking visitors to Europe. Saw your Channel on [topic]. I have a 60s concept that drove X bookings for [previous client]. Can I share a short deck?” Keep it under 60 words.
3. Send proof: a 30–60s sample video and a one-page case study. Use WeChat Channels links or a password-protected Google Drive.
4. Discuss deliverables: clarify language (Simplified Chinese vs English captions), platform (Channels vs Official Account), KPIs (views, clicks, mini-program interactions), and usage rights.
5. Invoice and payment: expect bank transfer or PayPal. WeChat Pay cross-border options exist in tourism contexts (see TheThaiger) but EU-wide merchant WeChat Pay is still limited; confirm before assuming it.

🛡️ Risk checks & legal bits (short and useful)

• Avoid political or sensitive topics; keep content product/tourism-focused.
• Use a simple contract: deliverables, timeline, usage terms, cancellation policy, GDPR clause for EU audiences.
• Protect voice/image: recent security research (HelpNetSecurity) flags deepfake risks — never share raw voice files without a contract and watermark deliverables till payment clears.

😎 MaTitie SHOW TIME

Hiya — I’m MaTitie, the fella behind this post. I’ve been messing about with VPNs and platform access for years and I know the pain when an account’s geo-blocked or when a payment method doesn’t work cross-border. If you need reliable access to test Chinese-platform content or to preview Mini Programs from Ireland, a decent VPN helps with speed and privacy.

If you’re tempted, try NordVPN — fast, simple and works well for content creators in Ireland.
👉 🔐 Try NordVPN now — 30-day risk-free.
MaTitie earns a small commission if you sign up. Cheers for the support!

💡 Outreach templates you can copy (short)

• Cold WeChat DM (first contact): “Hi [Brand], I’m [Name], Irish creator focused on travel + food. I make short Chinese-language videos for Europe travellers. I have an idea that could boost bookings in X. Mind if I send a 60s sample?”
• Follow-up after sample: “Thanks for viewing — happy to tweak. Typical package: 1 × 60s Channel video, 1 × Official Account article, usage rights for 3 months. Fee: €[amount]. Can we get a PO or email contact for invoice?”

🙋 Frequently Asked Questions

❓ How do I negotiate fees with Spanish brands?

💬 Start with a clear deliverable list, show past metrics and ask what campaign KPI matters (sales, bookings, reach). For small brands, offer tiered options (video only / video + article) — that makes saying yes easier.

🛠️ Can I get paid directly into WeChat Pay from a Spanish firm?

💬 Cross-border acceptance exists in tourist-heavy places (see TheThaiger), but many Spanish businesses will prefer bank transfer/PayPal for EU tax reasons. Confirm payment method before delivering.

🧠 Is it better to pitch in English or Chinese?

💬 If you can offer Simplified Chinese captions or narration, that’s a big differentiator. Otherwise pitch in English but clearly state you’ll localise the creative for Chinese speakers — that’s valuable to brands.

🧩 Final Thoughts

Spain-facing brands that target Chinese tourists or shoppers are actively using WeChat tools — Channels for discovery and Official Accounts/Mini Programs for commerce. Irish creators who can bridge cultural gaps, offer bilingual content, and present measurable conversion ideas have a realistic shot at paid sponsorships. Do your homework, keep pitches tight, and lock down payment and usage terms before you create.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 “Chinese Tourists can now use Alipay, WeChat Pay to scan Thai QR codes for payments”
🗞️ Source: TheThaiger – 📅 2025-10-30
🔗 https://thethaiger.com/guides/finance/chinese-tourists-can-now-use-alipay-wechat-pay-to-scan-thai-qr-codes-for-payments

🔸 “Thunes et le Groupe Ecobank donnent accès à des paiements instantanés à des millions de particuliers et entreprises en Afrique”
🗞️ Source: Infosplusgabon – 📅 2025-10-30
🔗 https://www.infosplusgabon.com/component/content/article/32067-2025-10-30-08-39-27

🔸 “Your photo could be all AI needs to clone your voice”
🗞️ Source: HelpNetSecurity – 📅 2025-10-30
🔗 https://www.helpnetsecurity.com/2025/10/30/face-to-voice-deepfakes-voice-authentication-risk/

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📌 Disclaimer

This post blends public reporting and industry forecasts with practical experience. It’s for guidance only — double-check payment and legal requirements with partners. If anything looks off, ping me and I’ll sort it.