Irish brands: find Jordan KakaoTalk creators for sustainability wins

About the Author

MaTitie

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Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Why Irish advertisers should care about Jordan KakaoTalk creators

If you’re an Irish brand trying to promote sustainability in the MENA region — or testing cross-border creator campaigns that actually move the needle — Jordan is a sweet spot. It’s a young, socially engaged market where messaging about circular fashion, waste reduction or green tech can catch fast on chat-driven platforms and creator networks.

KakaoTalk itself isn’t the first app you’d name for Jordan (it’s huge in Korea), but the real ask here is tactical: how do you find creators from Jordan who use chat-first, community-driven engagement patterns (think private groups, story-forward sharing, and messaging-led calls to action) and turn them into creators you can work with to promote sustainability? This guide gives you a hands-on playbook — discovery, vetting, campaign formats, measurement and a local tone-of-voice checklist so your Irish creative team doesn’t sound like a tourist with a green badge.

📊 Data snapshot: Platform & creator discovery comparison (Jordan-focused)

The table shows where to find creators and what to expect: Instagram is the main discovery surface in Jordan, YouTube drives depth and long-form education, while messaging-hub communities (the KakaoTalk analogue) convert best because they’re intimate and action-ready. For sustainability asks — sign-ups, local clean-ups, resale drives — pairing public content with private chat activation gives the strongest conversion lift.

📣 Practical discovery routes: where to look and how to reach creators

• Use Instagram as your primary discovery layer. Filter by Arabic and English captions, local hashtags (e.g., #JordanSustainability, #AmmanStyle, #CircularJordan) and geo-tags in Amman, Irbid, Aqaba.
• Scan short-form YouTube and Reels for creators who explain processes (upcycling, repair hacks). Those explainers map well to sustainability campaigns.
• Partner with regional influencer studios — Webedia-style networks and local agencies — to surface vetted creators. The industry is professionalising; leverage their exclusives rather than cold-DMing unknowns.
• Ask creators directly about their messaging channels. Many Jordanian creators run WhatsApp or Telegram groups; those private channels are the KakaoTalk-equivalent where trust and conversion live.
• Use BaoLiba’s regional listings and ranking filters (category, language, engagement) to shortlist creators quickly — then validate with sample content and a short test activation.

🔎 Vetting checklist (don’t skip)

• Audience match: request audience geography, age splits, and example comments (look for local language and issue familiarity).
• Cross-platform footprint: creators with both public posts and private chat groups are gold for sustainability mobilisations.
• Values & tone: check past posts for sincerity — creators who’ve supported local NGOs, community drives, or resale markets are a better bet than lifestyle influencers with one-off eco posts.
• Case studies & metrics: ask for a recent campaign’s reach, conversion, and a screenshot of campaign KPIs.
• Legal: agree written terms on transparency (tagging, disclosure rules) — Irish and Jordanian ad codes differ, so spell it out.

📢 Campaign formats that work in Jordan — creator-led and community-first

• Micro-web-series (mini episodic content): borrow the Lacto Calamine playbook cited by Arushi Gupta — short, relatable scenes where sustainability is woven into everyday problems. Let creators script with you.
• Community challenges: creators activate their private chat groups for local clean-ups, clothing swap events or resale pop-ups. Use limited-availability incentives.
• Long-form explainers + CTA: YouTube explainers on repair or circular wardrobes, followed by chat-based sign-ups and local meet-ups.
• Product-as-narrative: creators show a sustainable product in use across real life (family, work, commute) rather than staged ads — Vikas Chawla’s point about long-form authenticity applies: trust the creator-led story.
• Co-created content: give creators creative control and budgets for production; collaboration yields better organic reach than scripted ads.

📊 Measurement and KPIs that actually matter

• Engagement quality: measure meaningful comments, saved posts, and chat-group replies — not just likes.
• Conversion lift: track sign-ups, voucher redemptions at events, app installs or resale listings created.
• Community retention: if creators run groups, measure returning active members post-campaign.
• Earned media value: local press mentions and peer sharing across chat platforms amplify impact at low cost.

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💡 Execution playbook — 6 steps to launch in 8 weeks

1. Discovery (week 1–2): shortlist 10 creators via Instagram and BaoLiba; request metrics and sample chat access.
2. Pilot brief (week 2–3): co-create a micro-web episode + community activation; set clear conversion KPI.
3. Test & optimise (week 4–5): run the pilot publicly and in private groups; collect immediate feedback and tweak CTAs.
4. Scale (week 6): expand to 3–5 creators, stagger publish times, localised copy for Amman vs. other cities.
5. Local meet-up (week 7): creators host a small event or swap-shop to convert digital interest to physical action.
6. Measure & report (week 8): cross-check chat conversions, event attendance, and earned mentions; prepare learnings for next wave.

🙋 Frequently Asked Questions

❓ How do I find creators who actually run KakaoTalk-like groups?

💬 Start on Instagram and YouTube; DM politely asking for community links or chat group invite screenshots. Agencies and networks often list creators who run private groups — use them as shortcuts.

🛠️ What budget should an Irish SME expect for Jordanian creators?

💬 Micro-influencers: €50–€300 per activation; mid-tier creators and video producers: €300–€1.200. Always budget a sliver for community incentives (vouchers, swaps, event costs).

🧠 Any cultural risks to watch for when talking sustainability in Jordan?

💬 Keep it local and practical — focus on daily life benefits (saving cash, neatness, family pride) rather than lecturing. Partnering with creators who already have local credibility avoids tone-deaf messaging.

🧩 Final Thoughts…

The creator economy is maturing — campaigns that trust creators and plug public storytelling into private community activation win. For Irish advertisers, Jordan offers a nimble, engaged audience. Use Instagram and YouTube to discover talent, validate creators’ private chat reach, and design campaigns that move people from scroll to action. Remember Arushi Gupta’s and Vikas Chawla’s lessons: collaborative scripting, creator-first control, and stories that sit naturally in people’s lives — not on billboards — are what create real sustainability impact.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 GURU Organic Energy Redefines“New Year Energy” With New GURU Zero Dragon Fruit Cherry Sorbet
🗞️ MENAFN – 2026-01-13
🔗 Read Article

🔸 Apparel Resale Market Outlook 2032: Driven by Circular Fashion, Digital Platforms, and Conscious Consumption
🗞️ OpenPR – 2026-01-13
🔗 Read Article

🔸 Ykone, Mirror Mirror merge to form integrated group One
🗞️ The Economic Times – 2026-01-13
🔗 Read Article

😅 A Quick Shameless Plug (Hope You Don’t Mind)

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📌 Disclaimer

This post mixes public quotes (industry leaders) and aggregated market cues with practical advice. It’s for guidance only — verify local legal and disclosure rules before launching.