💡 Why this matters — quick intro
You’ve seen those mini-serials in your feed: a two-minute clip that feels like a tiny telenovela, ends on a cliff, and you’re clicking for the next one. That’s the short drama trend — smart, cheap, bingeable — and brands are using it to grab Gen Z attention.
If you’re an Irish creator wondering how to hook Colombian brands to make GRWM (Get Ready With Me) videos — but using KakaoTalk as part of the distribution or brand comms mix — this guide is for you. It’s practical, not theoretical. I’ll walk you through why short dramas and GRWM fit together, how to find and pitch Colombian brands, the realistic role KakaoTalk can play, and the quick templates to get replies. No fluff, just what works in 2025.
A couple of industry notes to set the scene: short dramas — vertical, episodic clips of 1–3 minutes — are proving powerful for emotional storytelling and product integration. They travel well across TikTok and Reels and can be repurposed into private channels or subscriber feeds. Brands like the idea because production costs are lower than traditional ads and engagement tends to spike when the story hooks viewers (reference content on short dramas).
Finally, a heads-up: reaching Colombian brands from Ireland means thinking cross-border: language, currency, decision chains, and distribution goals. KakaoTalk isn’t the main discovery platform in Colombia, but used cleverly it can be a private, high-loyalty channel for episodic content, exclusive teasers, or shopper nudges to a specific audience. Read on for the exact outreach steps, sample scripts, KPIs and a table that compares platform fit.
📊 Data Snapshot: Platform fit for short-drama + GRWM campaigns
| 🧩 Metric | TikTok | Instagram Reels | KakaoTalk |
|---|---|---|---|
| 👥 Monthly Active in Colombia | High | Medium | Low |
| 📈 Short-drama virality | Very High | High | Medium |
| 💰 Typical brand budget (pilot) | Medium-High | Medium | Low-Medium |
| 🎯 Gen Z reach | Very High | High | Medium |
| ⚙️ Best use-case | Launch + virality | Community + e‑commerce | Subscriber exclusives + CRM |
The table shows that TikTok and Instagram are the primary discovery engines for short dramas and GRWM formats — they drive reach and virality. KakaoTalk is less about discovery and more about retention: once a brand locks down an audience, KakaoTalk channels or chats can be used to deliver exclusive episodes, early drops, coupons and a closer CRM-style relationship. In short: use public platforms to attract, KakaoTalk to convert and deepen loyalty.
😎 MaTitie — Show Time
Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.
I’ve tested hundreds of VPNs and explored more “blocked” corners of the internet than I should probably admit.
Let’s be real — here’s what matters 👇
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💡 How short-dramas + GRWM become a pitchable package
Short dramas are perfect for product placement because stories let you show, not tell. The reference content on short dramas highlights three key traits:
– Vertical format and 1–3 minute chapters that keep viewers coming back.
– Emotional, simple narratives that integrate products naturally.
– Low production cost and high potential for viral spread.
GRWM is naturally episodic: start with a “Get ready for date night” or “Festival look” episode and treat each clip like a micro-chapter. Mix in a tiny dramatic hook — a missed call, a wardrobe crisis, a relationship beat — and you’ve got a mini short drama that still reads like a GRWM.
Why Colombian brands might bite:
– Brands targeting Gen Z want formats that feel native to feeds (reference content).
– Short-dramas give storytelling space for multiple products across episodes.
– For many brands, a pilot of 2–3 episodes is an affordable test before scaling.
Now, where does KakaoTalk fit? Think of KakaoTalk as the VIP lounge: a place to deliver exclusive first looks to the brand’s loyal fans, run limited-time flash sales tied to episodes, or host behind-the-scenes chats. For Colombian brands that want a controlled, high-engagement distribution to diaspora communities or niche fan groups (e.g., Korean pop culture fans who also love Colombian fashion), KakaoTalk adds a layer of intimacy that public platforms can’t match.
🛠️ Step-by-step: Find & pitch Colombian brands (real tactics)
- Target the right brands
- Look for Colombian brands already investing in digital storytelling: beauty, fashion, snacks, and beverages are prime.
- Use LinkedIn and company websites to find marketing leads or digital managers. Search terms: “marketing manager”, “digital”, “collaborations”, “influencer”.
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Check if the brand has active ads or campaigns on TikTok/Instagram — that signals a willingness to spend.
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Prepare a pitch package (one page + 3 supporting items)
- One-page concept: 3-episode GRWM mini-drama idea (logline, episode beats).
- One sample 30–45 second cut: a rough reel or storyboard showing tone.
- KPI and distribution plan: how you’ll use TikTok for reach, Reels for remarketing, KakaoTalk for exclusives.
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Pricing tiers: Pilot (2–3 eps), Series (6–10 eps), Paid performance split (flat + bonus for sales).
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Localise the idea
- For Colombia: include Spanish scripts, cultural touchpoints (music, colloquial phrases), and product use-cases that make sense for local customers. Even if KakaoTalk audience isn’t Colombian-native, brands appreciate localised planning.
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Offer to produce language-agnostic visuals or provide subtitles to fit multiple markets.
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Reach out (sample outreach flow)
- First touch: LinkedIn + short DM (one-liner), then email to marketing@ or collaborations@
- Subject: “Mini GRWM short-drama idea for [brand] — pilot (3 × 60s)”
- Opening line: compliment recent campaign; say you have an idea that fits their audience.
- Second touch: Attach the one-pager and 30-sec sample. Ask for a 15-min call.
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Third touch: On the call, show a simple distribution roadmap: TikTok (paid + organic), Reels (shop tags), KakaoTalk (channel exclusives & coupons).
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Sell the KakaoTalk piece
- Pitch it as an ROI tool: exclusive episode access for subscribers, in-chat coupons to drive conversions, and a direct feedback loop (open chat polls).
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Offer to build the KakaoTalk channel content (short teasers, PNG stickers, behind-the-scenes clips) as part of the pilot.
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Legal & payments
- Use a simple contract that covers usage rights per platform and campaign length.
- Propose staged payments: 30% deposit, 40% on first deliverable, 30% on campaign launch + KPI review.
- Be clear about license: limited-time campaign rights vs. exclusive ownership.
📢 Cold email & DM scripts you can steal
Short DM (LinkedIn or Instagram):
Hey [Name], love how [brand] did [recent campaign]. I’m an Irish creator making short GRWM mini-dramas that blend product naturally. Got a 3-episode pilot idea for [product] — 30–90s clips + exclusive drops via KakaoTalk. Can I send a 1-page brief?
Email subject:
Pilot idea — 3 × short GRWM episodes to boost [product] trials
Email body (one para):
Hi [Name], I’m [Your Name], creator (XK followers). I craft GRWM mini-dramas that convert — quick, bingeable episodes that showcase product naturally. I’ve sketched a 3-episode pilot for [product], a TikTok-first push + KakaoTalk exclusives to capture loyalty and conversions. Can I share the brief and a 30-sec mood edit?
If they reply yes, send one-pager + sample, then propose a 15-min call.
🙋 Frequently Asked Questions
❓ Can KakaoTalk actually work as a distribution channel for Colombian brands?
💬 It can — but it’s rarely the discovery engine. Use KakaoTalk for exclusives, subscriber-only drops, and CRM-style nudges. It’s best paired with TikTok or Reels for reach.
🛠️ How do I price a short-drama GRWM pilot?
💬 Start with tiered pricing: low (basic shoot & edit), mid (stylish production + subtitles), premium (actors, original music, KakaoTalk exclusives). Offer a performance bonus tied to engagement or sales to reduce initial client risk.
🧠 What KPIs should I promise to brands?
💬 Offer clear, measurable KPIs: view-through rate, engagement rate (likes/comments/shares), click-throughs to product pages, and coupon redemptions from KakaoTalk. Brands like tangible numbers — set realistic thresholds for a pilot.
🧩 Final Thoughts…
If you want Colombian brands to say yes, build a pitch that demonstrates both reach and retention. Use public platforms (TikTok, Instagram) for discovery and KakaoTalk as the private layer that turns casual viewers into loyal customers. Make the idea low-risk with a pilot, give clear KPIs, localise the content, and be ready to adapt the language and tone.
Two quick promises: keep episodes short (1–3 minutes), and design every episode to end with a reason to come back — cliff, quiz, or a coupon hidden in the next drop. That’s how short dramas keep people hooked, and why brands pay.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available information (including the supplied short-drama reference) with practical outreach templates and a touch of first‑hand industry experience. It’s for guidance and idea generation — not legal or financial advice. Double-check specifics for each brand, platform rules, and local regulations before you launch.
