If you’re a YouTube influencer based in Ireland, the United Kingdom market is right on your doorstep, full of opportunity. But cracking that brand collaboration code across the Irish Sea isn’t as simple as blasting content and hoping for the best. You’ve got to know the local scene, payment quirks, legal bits, and how to get brands in the UK to see you as more than just another creator. Let’s dive deep — no fluff, just real talk on how Irish YouTubers can team up with UK brands, land deals, and boost their income in 2025 and beyond.
📢 Marketing Landscape Between Ireland and the UK
First off, remember Ireland and the UK are close culturally and geographically, but still distinct markets. Irish influencers enjoy an advantage – English-speaking audience, similar tastes in content, and overlapping social media habits. YouTube remains a top platform here, with Irish creators like Jacksepticeye and Niamh Adkins showing the way.
As of May 2025, Ireland’s influencer marketing scene is booming. Brands want authentic connections and video content is king. UK brands, from fashion giants like ASOS to tech firms like Dyson, are constantly hunting for fresh Irish voices to tap into the local vibe and add credibility. The currency difference matters too — Ireland uses the Euro (€), while the UK sticks to the Pound Sterling (£). It’s a small but crucial detail when negotiating fees or payment terms.
💡 How Irish YouTubers Can Approach UK Brand Collaboration
Understand the Brand’s Market and Goals
UK brands often want to test the Irish market without hiring full-time reps. They see influencers as an affordable, direct way to reach consumers. Before pitching, do your homework: what’s their product, who’s their audience, and how does your content fit? For example, if you’re a tech reviewer from Dublin, approaching a UK gadget company makes sense.
Use Local Examples to Build Trust
Brands love when you show you know the local scene. Mentioning Irish viewers, citing local trends, or referencing events like Electric Picnic can boost your pitch. If you’ve worked with Irish brands like SuperValu or Guinness, shout about those collabs to prove your chops.
Payment and Contracts: Be Clear on Currency and Legalities
Most UK brands pay through bank transfer or platforms like PayPal. But remember, you’ll want payments in Euro or negotiate who covers currency conversion fees. Contracts should cover usage rights, deliverables, and timelines. Ireland and the UK have similar influencer advertising guidelines, but always double-check the Advertising Standards Authority (ASA) rules in the UK and the Competition and Consumer Protection Commission (CCPC) in Ireland.
Leverage Irish Influencer Agencies and Platforms
Working with agencies like GrapeVine Ireland or platforms such as BaoLiba can smooth out the process. They know the ins and outs of cross-border payments, tax compliance, and brand matching. Plus, they help you get on the radar of UK brands without the legwork.
📊 People Also Ask
How do YouTube influencers in Ireland get UK brand deals?
Irish YouTubers can get UK brand deals by building a strong niche audience, pitching directly with tailored proposals, using influencer platforms like BaoLiba, or partnering with agencies that operate cross-border. Showing local relevance and clear ROI helps too.
What should Irish influencers consider when working with UK brands?
They must consider currency differences (€ vs £), legal advertising guidelines in both countries, payment methods, tax implications, and cultural nuances. Clear contracts protecting both parties are a must.
Are there popular Irish YouTubers who collaborate with UK brands?
Yes, creators like Jacksepticeye and Emma Healy have teamed up with UK brands. Smaller niche influencers also secure deals with UK companies like Boohoo and Gymshark, focusing on authentic content that resonates locally.
❗ Risks and How to Avoid Them
Cross-border deals aren’t risk-free. Payment delays, currency losses, or unclear contract terms can kill a good collab. Always get contracts in writing. Use escrow or trusted platforms for payments. And keep communication transparent — UK brands value professionalism and punctuality.
📢 Final Tips for Winning UK Brand Collabs from Ireland
- Keep your content authentic and localised to Irish and UK audiences.
- Use data — share your YouTube analytics showing engagement from the UK.
- Build relationships, not just transactions. Follow UK brands on socials, attend industry events, and network.
- Stay on top of legal changes, especially around influencer ad disclosures.
At the end of the day, the UK market is a golden ticket for Irish YouTubers willing to grind for it. Collaboration is a two-way street — bring creativity, reliability, and local insight to the table, and UK brands will notice.
BaoLiba will continue updating the latest influencer marketing trends in Ireland, so keep an eye on us for tips, case studies, and new opportunities. Slán go fóill!
