If you’re a YouTube influencer based in Ireland looking to expand your horizons, teaming up with brands in Italy is a golden opportunity. With Italy’s rich fashion, food, and lifestyle sectors booming, there’s a mad demand for authentic influencer content that can bridge the two markets. But how do you crack that nut from the Irish side, navigating your local social media scene, payments, and legal stuff while working with Italian brands? Let’s dive into the nitty-gritty as of 2025 May, breaking down how Irish YouTubers can score brand collaborations with Italian companies and make it seriously profitable.
📢 Marketing Landscape in Ireland for YouTubers
Ireland’s influencer scene is buzzing, especially on YouTube, TikTok, and Instagram, but YouTube remains king for long-form content. The Irish market is savvy, with viewers appreciating genuine storytelling over flashy ads. YouTubers like Jacksepticeye and Marese Ryan set the bar for how local creators can engage audiences with personality and consistency.
Most Irish influencers get paid in euros (€), which makes financial transactions with Italian brands straightforward since Italy also uses the euro. Popular Irish payment platforms like Revolut, Stripe, and PayPal are commonly used for international collaborations. The legal side is pretty clear-cut too — Ireland’s advertising standards require transparency, so make sure sponsored content is labelled properly to keep it kosher.
💡 How Irish YouTubers Can Approach Italian Brands
1. Know Your Niche and Audience
Italian brands are looking for creators who can authentically speak to their target market. If your channel focuses on lifestyle, fashion, food, or travel content, you’re already on the right track. For example, an Irish foodie YouTuber could partner with Italian gourmet brands like Barilla or Illy, showcasing recipes or coffee rituals that resonate with both Irish and Italian viewers.
2. Use Local Platforms and Agencies
Although BaoLiba is a global platform, don’t underestimate local Irish agencies like PMYB or Influencer Matchmaker that have strong connections in the European market, including Italy. These agencies help navigate contract terms, payments, and cultural nuances—keeping it smooth for both sides.
3. Tailor Your Pitch
Send pitches in English but sprinkle in some Italian greetings or phrases to show you’ve done your homework. Brands appreciate the effort to connect culturally. Highlight your engagement rates and past collaborations, ideally with European brands, to build trust.
4. Understand Payment and Taxes
Payments usually happen in euros, so keep track of your earnings for tax purposes. Ireland’s Revenue Commissioners expect you to declare influencer income, so get your ducks in a row early. Using payment methods like Revolut can save on currency exchange fees when dealing with Italian partners.
📊 Case Study: Irish Influencer Meets Italian Brand
Take Marese Ryan, an Irish lifestyle YouTuber who collaborated with Italian skincare brand KIKO Milano in 2024. She created a series of tutorials blending Irish and Italian beauty trends, which boosted KIKO’s exposure in Ireland and gave Marese a solid bump in subscribers. The deal was brokered through an Irish agency with contacts in Milan, and payments were handled via PayPal in euros.
📢 Italy’s Brand Expectations from YouTube Influencers
Italian brands value creativity and storytelling. They want influencers who don’t just sell but create content that feels like a personal recommendation. Remember, Italy’s culture is relationship-driven, so building a rapport with brand managers can open doors to long-term partnerships.
People Also Ask
How can Irish YouTubers find Italian brands for collaboration?
Start with industry-specific platforms like BaoLiba, local influencer agencies, and LinkedIn. Networking at European marketing events and trade shows also helps.
What payment methods are best for Irish influencers working with Italy?
Euro-based digital wallets like Revolut and PayPal are ideal for smooth and fast transactions, avoiding unnecessary currency exchange fees.
Are there legal requirements for influencer marketing in Ireland when working with foreign brands?
Yes, all sponsored content must be clearly disclosed following the Advertising Standards Authority for Ireland (ASAI) guidelines, even if the brand is foreign.
❗ Challenges and Tips
Cross-border collaborations can hit snags like time zone differences, language barriers, and cultural misunderstandings. Keep communication clear and patient. Using bilingual contracts and clarifying deliverables upfront is a must.
Ireland and Italy both cherish authenticity, so the best collaborations come from influencers who genuinely vibe with the brand’s story and products.
Final Thoughts
As of May 2025, the Irish influencer market is ripe for cross-border brand collaborations with Italy, especially on YouTube. With euros as a shared currency, a strong influencer culture in Ireland, and booming Italian brands looking to expand, there’s a win-win waiting to happen. Nail your niche, get savvy with payments and legal stuff, and use platforms like BaoLiba and local agencies to get the right gigs.
BaoLiba will continue updating the latest influencer marketing trends in Ireland, so keep an eye out for the freshest insights and practical tips. Happy collabing!
