If you’re a TikTok influencer in Ireland looking to tap into the United Kingdom market, or a brand in Ireland keen on working cross-border, this one’s for you. The Ireland-UK corridor is buzzing with influencer marketing potential, but it’s not all rainbows and shamrocks. Knowing how to collaborate smartly, legally, and profitably is key to not just making noise but making bank.
As of May 2025, the influencer scene in Ireland is maturing fast, with TikTok leading the pack for younger audiences. Meanwhile, UK brands are hungry for fresh Irish voices that can authentically connect with their target market. Let’s break down how to get in on this action like a pro.
📢 Ireland and UK TikTok Landscape Overview
TikTok is massive in Ireland, with a user base that’s young, engaged, and craving local content. Influencers like @clairefit.ie and @dublinfoodie have carved out niches that appeal to both Irish and UK audiences. The UK, with its 67 million population, offers a lucrative market but comes with different regulations and cultural nuances.
For Irish influencers, collaborating with UK brands isn’t just about shooting a quick video. It involves understanding payment methods (think: Euro vs Pound Sterling), contract terms, and, importantly, the legal framework around advertising disclosures on both sides of the border.
💡 Practical Tips for Ireland TikTok Influencers Partnering with UK Brands
Know Your Payment Options
Brands in the UK typically pay in GBP (£), whereas Ireland uses the Euro (€). Most Irish creators prefer payment through PayPal or international bank transfers with IBAN and SWIFT codes. Services like Wise (formerly TransferWise) are popular to avoid heavy conversion fees and delays.
Master the Content Brief
UK brands often have stricter rules on advertising disclosures due to ASA (Advertising Standards Authority) guidelines. Irish influencers must clearly label sponsored content with #ad or #sponsored to avoid penalties. Transparency builds trust and keeps your account safe from strikes.
Localise Your Content
Even though Ireland and the UK share a language, cultural references differ. For example, referencing GAA or Irish slang will resonate with Irish followers but might confuse UK viewers. Tailor your content to be inclusive or create separate versions if you want to nail both audiences.
Leverage Irish Agencies & Platforms
Working with local influencer agencies like The Social Element (Dublin office) or platforms such as BaoLiba can help bridge the gap. They understand both markets, handle contracts, and sometimes even assist with content strategy to hit the right notes for UK brands.
📊 Case Study: Local Irish Influencer Meets UK Brand
Take Aoife O’Sullivan, an Irish lifestyle TikTok creator with 150k followers. She partnered with a UK skincare brand in early 2025. The brand wanted to tap into the growing demand for natural beauty products in Ireland and the UK.
Aoife crafted videos highlighting the product’s benefits with a focus on Irish water quality—a local angle that appealed to both audiences. Payment was processed through Wise, saving currency fees. Aoife’s clear #ad tags kept things transparent, and the campaign boosted her profile on both sides of the Irish Sea.
❗ Legal and Cultural Considerations for Ireland-UK TikTok Collaborations
Advertising Law Compliance
Irish influencers collaborating with UK brands must comply with both the Irish Advertising Standards Authority and the UK’s ASA guidelines. Non-compliance can lead to content takedowns or fines.
Data Protection
Cross-border data sharing can be tricky. Since Brexit, the UK is no longer under the EU GDPR but has its own UK-GDPR. Irish influencers should ensure contracts specify data handling that respects both regimes.
Tax Implications
Irish influencers earning from UK brands must declare income in Euros (€) and consider VAT implications if applicable. Always consult with a local tax expert to avoid surprises.
🧐 People Also Ask
How can Irish TikTok influencers find UK brands to collaborate with?
Start by joining influencer marketing platforms like BaoLiba, which connect creators with brands across Ireland and the UK. Networking via Irish agencies and attending regional marketing events also helps.
What payment methods do UK brands use for Irish influencers?
Commonly PayPal, Wise, or direct international bank transfers are used, with GBP payments converted to Euros. Discuss payment terms clearly before signing contracts.
Are there special rules for TikTok brand deals between Ireland and the UK?
Yes, influencers must comply with advertising standards from both countries, clearly disclose sponsored content, and respect data privacy laws in Ireland and the UK.
Final Thoughts
If you’re an Ireland-based TikTok influencer eyeing the UK market or a brand wanting to collaborate cross-border, the opportunity is ripe but demands a savvy approach. Keep your content local yet relatable, get your contracts and payments sorted, and always be transparent with your audience.
BaoLiba will continue updating the Ireland influencer marketing trends and insights. Stay tuned and follow us for the latest tips on how to hustle smarter in this vibrant cross-border space.
