If you’re an Irish TikTok influencer looking to team up with Italian brands or an Irish marketer keen on tapping into Italy’s buzzing scene, you’ve landed in the right place. Cross-border collabs like these aren’t just a fad—they’re a solid growth avenue in 2025 and beyond. In this guide, I’ll break down how TikTok influencers in Ireland can successfully work with brands in Italy, keeping it 100% practical and Ireland-friendly.
📢 Marketing Landscape Between Ireland and Italy in 2025
As of May 2025, the Ireland-Italy influencer marketing corridor is heating up. Irish TikTokers are gaining massive traction, and Italian brands are eager to ride that wave to reach English-speaking European audiences. Ireland’s TikTok community is vibrant, with creators like @AoifeCreates and @DublinDan showcasing everything from fashion to tech. Meanwhile, Italian brands, especially in fashion, food, and tourism, are hunting for authentic voices to boost their footprint abroad.
The key here? Understanding the nuances of both markets. TikTok in Ireland is all about relatability and local slang, while Italian brands often expect influencers to bring a dash of Mediterranean flair or lifestyle appeal to the table.
💡 Practical Tips for Irish TikTok Influencers Collaborating with Italian Brands
1. Know Your Payment and Currency Basics
Irish influencers get paid in euros (€), same as Italy, which simplifies transactions. Most payments are done via PayPal, bank transfers, or platforms like Wise, which offer low fees and quick currency handling. Make sure your invoices are clear and VAT-compliant, as Irish tax law requires declaring income from foreign sources.
2. Use Local Social Media Norms
Irish TikTok audiences favour humour, storytelling, and authenticity. When partnering with Italian brands, keep content natural—don’t just translate ads blindly. For example, if you’re working with an Italian fashion brand like Benetton, highlight how their styles fit into everyday Irish life, not just Italian aesthetics.
3. Legal and Cultural Considerations
Ireland’s advertising standards are strict on transparency—always disclose sponsored content with #ad or #sponsored. Italy shares similar rules, but Italian brands may expect some creative freedom. Clear contracts are a must, ideally drafted with knowledge of both Irish and EU-wide influencer regulations.
4. Pick the Right Italian Brands
Look beyond Milan’s big names. Italy’s smaller artisanal brands in food (think local olive oils or gelato makers), eco-friendly fashion labels, or tourism boards from regions like Tuscany or Sicily are eager for fresh voices. These brands often have flexible budgets and are open to long-term partnerships.
📊 Real-World Example: Irish Influencer x Italian Brand Success
Take Dublin-based TikToker @MaggieOConnor, who teamed up with a Sicilian olive oil producer in 2024. Maggie created a series showcasing how to use the oil in Irish recipes with a Mediterranean twist. The campaign boosted the brand’s Irish sales by 30% within three months. The secret? Maggie’s authentic storytelling and clear calls to action resonated with her audience.
❗ Challenges to Watch Out For
- Language Barriers: English is common in business, but marketing copy often needs localisation to Italian. Consider bilingual content or translators.
- Time Zone Differences: Italy is one hour ahead, so scheduling live streams or quick responses needs planning.
- Payment Delays: EU cross-border payments are usually smooth but confirm timelines upfront.
### People Also Ask
How do Irish TikTok influencers find Italian brands to collaborate with?
Irish influencers often connect via influencer marketing platforms like BaoLiba, LinkedIn, or direct outreach. Attending European trade fairs or digital marketing conferences also opens doors.
What payment methods are preferred for cross-border collaborations?
PayPal, Wise, and SEPA bank transfers are the most common for Ireland-Italy deals, thanks to ease and security.
Are there tax implications for Irish influencers working with Italian brands?
Yes, Irish influencers must declare all foreign income, including from Italy, and may need to understand VAT rules depending on contract terms.
Final Thoughts
Cross-border collaborations between Irish TikTok influencers and Italian brands are a goldmine waiting to be tapped. It takes a mix of savvy local knowledge, clear communication, and cultural respect to nail these gigs. As of 2025, the landscape is ripe with opportunities for those ready to hustle smart.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us for the freshest insights and hands-on tips. Let’s make those cross-channel collabs fly!
