If you’re a TikTok influencer based in Ireland wondering how to break into the Spanish market or an Irish brand looking to tap into Spain through TikTok, you’re in the right place. Cross-border influencer marketing ain’t rocket science, but it does need some local flavour and street-smart moves. As of May 2025, the landscape is buzzing with opportunities for Irish TikTokers and Spanish brands to team up and score big.
Let’s dive into how Irish influencers can play the game smartly, what to watch out for, and how to get paid without headaches—all while keeping it 100% legal and effective.
📢 Marketing Trends in Ireland and Spain as of May 2025
TikTok in Ireland has exploded with creators from all walks of life—whether it’s comedy, fashion, food, or travel. Meanwhile, brands in Spain are ramping up their digital spend, seeing TikTok as a killer platform to reach Gen Z and millennials. Irish influencers with authentic content and decent follower counts are in hot demand for brand collaborations in Spain.
The Irish pound doesn’t exist anymore, so payments happen in euros (€), which makes transactions smoother between Ireland and Spain, both EU members. Platforms like Revolut and Wise are your best mates for easy euro transfers without the crazy fees.
Ireland’s marketing scene is heavily regulated by the Advertising Standards Authority for Ireland (ASAI), ensuring transparency in influencer-brand partnerships. Spain has similar rules under the CNMC, so if you’re doing brand collabs across borders, keep disclosures clear to avoid fines or brand damage.
💡 How Irish TikTok Influencers Can Collaborate with Spanish Brands
1. Understand the Spanish Audience and Culture
Spanish TikTok users love vibrant, upbeat content—think fiestas, family vibes, and trending music. Irish influencers should localise their content to resonate, maybe even drop in some Spanish phrases or collaborate with Spanish creators to boost authenticity.
2. Use Local Platforms and Agencies to Bridge the Gap
Irish creators can team up with influencer marketing platforms like BaoLiba, which operate across 100+ countries including Spain. These platforms handle matchmaking, contracts, and payments, making life easier for influencers and brands alike.
Local agencies like “The Influencer Agency Ireland” have contacts in Spain and can help you navigate cultural nuances and campaign logistics.
3. Negotiate Clear Brand Collaboration Terms
Always sort out deliverables, timelines, rights, and payment methods upfront. Spanish brands often prefer fixed rates in euros or performance-based fees (CPC, CPL). Since Ireland uses Euro, you can avoid currency conversion hassles.
Payments usually go through bank transfers or PayPal. For quick payouts, Revolut is popular among Irish influencers.
4. Comply with Legal and Tax Requirements
Declare your earnings correctly to Revenue in Ireland. Cross-border collaborations mean you might have VAT implications, so get your paperwork right. Also, transparency rules require you to tag sponsored content clearly, e.g., #ad or #sponsored, in both Irish and Spanish.
5. Showcase Irish Creativity with Local Examples
Top Irish TikTok influencers like @EmmaDolan or @JackOBrien have started working with Spanish brands like Zara and Desigual by producing creative, bilingual content. These collabs boosted their following and brought fresh vibes to the brands’ campaigns.
📊 People Also Ask
How can Irish TikTok influencers find Spanish brands to collaborate with?
Irish influencers can join global influencer marketing platforms such as BaoLiba, network at digital marketing events, or reach out directly to Spanish brands with a strong TikTok presence. Collaborating with local agencies also opens doors.
What payment methods are common for brand collaborations between Ireland and Spain?
Payments are mostly done in euros via bank transfer, PayPal, or fintech apps like Revolut and Wise. These methods are secure and minimise conversion fees.
What legal rules should Irish influencers know when working with Spanish brands?
Irish influencers must comply with ASAI guidelines on transparency and disclose sponsored posts clearly. Since Spain has similar rules, dual compliance is crucial to avoid penalties.
❗ Risks to Watch Out For
- Language barriers: Miscommunication can kill campaigns. Use translators or bilingual staff.
- Tax complications: Cross-border VAT and income tax need proper handling—don’t wing it.
- Cultural missteps: Avoid stereotypes; invest time in understanding Spanish culture.
- Payment delays: Confirm payment terms upfront to avoid cash flow issues.
Final Thoughts
If you’re an Irish TikTok influencer or brand wanting to jump on the Spain bandwagon, get your basics right—localise content, use the right platforms, and keep your legal and payment game tight. The synergy between Ireland and Spain on TikTok is ripe for the taking, especially with the EU euro advantage smoothing the financial side.
BaoLiba will keep updating you on the latest influencer marketing trends in Ireland and beyond, so stay tuned and keep hustling!
