If you’re an influencer based in Ireland looking to level up your game by working with brands in Poland, you’re in the right place. The cross-border influencer scene is buzzing, and TikTok is the hotspot where it’s all happening. As of May 2025, Irish influencers tapping into Polish markets can unlock some serious opportunities — provided you know the ropes.
Let’s cut the fluff and get down to brass tacks on how TikTok creators in Ireland can partner with Polish brands, what to watch out for, and how to make the collab smooth and profitable.
📢 Ireland and Poland TikTok Collabs What’s the Deal
Ireland’s TikTok scene is thriving, with creators from Dublin to Cork racking up views and followers. Local brands like Flahavan’s or SuperValu have tasted success working with influencers on home turf. But what about Poland? That market is huge, with over 20 million active TikTok users hungry for fresh content.
For Irish influencers, Poland means access to a new audience, bigger brand budgets, and diverse niches — from fashion and beauty to tech and gaming. Polish brands like Reserved (fashion) and Allegro (e-commerce) actively seek collaborations beyond their borders, including Ireland.
💡 How to Kick Off TikTok Brand Collaborations in Poland
1. Know the Platforms and Payment Methods
Irish creators normally receive payments in euros (€), but Polish brands will likely transact in Polish złoty (PLN). Common payment methods include PayPal, Wise (formerly TransferWise), or direct bank transfers. Wise is a winner here — fast, cost-effective, and supports currency conversion.
Make sure your contracts spell out currency, payment timeline, and tax responsibilities. Ireland’s Revenue rules mean you need to declare overseas income, so keep your paperwork tidy.
2. Play by the Local Rules and Culture
Poland’s advertising laws require clear disclosure of sponsored content, just like Ireland’s. Use #ad or #sponsored hashtags visibly on TikTok clips. Polish audiences value authenticity and humour — so keep it real, don’t go overboard with salesy talk.
The Irish love a good story, and Polish viewers are no different. If you can weave a narrative that resonates on both sides, you’re onto a winner.
3. Use Local Talent Agencies or Platforms
Connecting directly can be tricky. Irish influencers often use platforms like BaoLiba to bridge the gap. BaoLiba has dedicated sections for cross-border campaigns, making it easier to find legit Polish brands looking for TikTok talent in Ireland.
Alternatively, consider working with Polish influencer marketing agencies like GetHero or InfluenceMe who can handle the local leg of the partnership.
📊 Real Examples of Irish Influencers Going Polish
Take Aoife O’Sullivan from Galway, who partnered with Inglot Poland last year to promote their new makeup line via TikTok. She created authentic tutorials that appealed to both Irish and Polish audiences, resulting in a 30% sales bump for Inglot in Ireland.
Another case is Darren Kelly, a tech gadget reviewer from Dublin, collaborating with X-kom, a leading Polish electronics retailer. His honest reviews and unboxings helped X-kom build brand awareness in Ireland, while Darren gained followers in Poland.
📢 People Also Ask
How do Irish TikTok influencers find Polish brands to work with?
Most Irish creators start by joining influencer platforms like BaoLiba, where Polish brands post campaigns. Networking at events and using LinkedIn to connect with Polish marketing teams also helps.
What payment methods are best for cross-border collaborations?
Wise and PayPal are the go-to options for Irish influencers working with Polish brands — both support currency conversion and are reliable for international transfers.
Are there cultural differences to consider when working with Polish brands?
Yes. Polish audiences prefer genuine, value-driven content with clear disclosure of sponsorship. Avoid hard selling and focus on storytelling that resonates with both Irish and Polish viewers.
❗ Risks and How to Avoid Them
Cross-border deals can be messy if you’re not careful. Watch out for:
- Currency fluctuations: Agree on payment terms early to avoid nasty surprises.
- Legal compliance: Both Irish and Polish advertising rules require clear sponsor disclosure.
- Language barriers: If you’re not fluent in Polish, get translations or agency support to avoid miscommunication.
💡 Pro Tips for Smooth Collaborations
- Always draft contracts covering deliverables, timelines, payment, and content rights.
- Use TikTok analytics to show Polish brands your reach and engagement stats.
- Stay updated on TikTok trends in both countries — local TikTok challenges can boost your content’s virality.
- Consider creating bilingual content or subtitles to appeal to both markets.
📢 Wrapping It Up
TikTok influencer-brand collaborations between Ireland and Poland are a win-win if you approach them smartly. Familiarise yourself with payment norms, legal requirements, and cultural nuances. Use platforms like BaoLiba to find legit opportunities and scale your influence across borders.
As of May 2025, this cross-market game is heating up, and those Irish TikTokers who play it right will find new audiences and fat paychecks coming their way.
BaoLiba will continue updating Ireland’s influencer marketing trends — stay tuned and keep hustling!
