If you’re a TikTok influencer in Ireland looking to level up your game with brand collaboration from the Netherlands, you’ve landed in the right spot. Cross-border influencer gigs aren’t just a fad; they’re the real deal as of 2025. With Ireland’s thriving TikTok scene and the Netherlands’ booming e-commerce and creative industries, there’s a sweet spot waiting to be tapped. Let’s break down how Irish TikTokers can seal deals with Dutch brands, the nitty-gritty of payments, legal stuff, and practical tips to get your collab rolling smoothly.
📢 Marketing Trends in Ireland and the Netherlands as of May 2025
TikTok remains king among Irish youth and young adults, with creators from Dublin to Cork raking in views and followers daily. Meanwhile, Dutch brands are hungry for fresh, authentic voices to promote everything from sustainable fashion to tech gadgets. In May 2025, the data shows a surge in cross-border influencer marketing campaigns, particularly those leveraging short-form video content to create engagement and drive sales.
Irish influencers enjoy a diverse and vibrant social media ecosystem, with TikTok, Instagram, and YouTube as the major playgrounds. Dutch brands are increasingly chasing authenticity over polished ads, making Irish TikTok creators a perfect match for their campaign needs.
💡 How Irish TikTok Influencers Can Approach Dutch Brands
1. Know Your Audience and Content Style
Dutch brands often look for influencers whose content feels real and relatable. Irish TikTok creators who blend humour, storytelling, and local culture tend to stand out. Take, for example, Dublin-based influencer Aoife O’Connor, who combines witty takes on Irish life with viral dance challenges. Brands like Dutch sustainable wear label ‘Mud Jeans’ would find that vibe a perfect fit.
2. Use Local Platforms to Connect
While LinkedIn and email outreach work, don’t underestimate platforms like BaoLiba, which specialises in connecting influencers with brands globally. BaoLiba’s Ireland and Netherlands sections are goldmines for matching your TikTok profile with the right Dutch brand.
3. Understand Payment Preferences and Currency
Payments between Irish influencers and Dutch brands usually happen in euros (€), which is easy since Ireland uses the euro too. Most Irish creators prefer getting paid via PayPal or bank transfer (SEPA). Just remember to clarify payment terms upfront—net 30 is standard, but some Dutch brands might offer faster payments to secure your spot.
4. Be Clear on Legal and Tax Considerations
Ireland’s legal framework protects influencers, but cross-border deals require you to mind the details. Dutch brands expect contracts that cover deliverables, usage rights, and GDPR compliance. It’s wise to have a simple but solid contract in place. Also, remember that as an Irish influencer, you’re liable for income tax on earnings from abroad. If you’re VAT registered, you’ll want to check rules around reverse charge VAT for services provided to Dutch businesses.
📊 Examples of Successful Ireland-Netherlands TikTok Brand Collabs
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Dublin’s @LiamTheLad teamed up with Dutch bike brand VanMoof in 2024 to promote their electric bikes. Liam’s blend of urban cycling content and cheeky humour helped VanMoof’s sales spike in Ireland and beyond.
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Galway-based @CaitrionaVlogs worked with Dutch beauty brand Rituals to showcase their eco-friendly skincare routines. Her authentic Irish charm resonated well with Dutch audiences too.
These examples show that local flavour, combined with strategic outreach, can open doors to cross-border deals that pay off big time.
❗ Risks and Challenges to Watch Out For
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Cultural Missteps: Dutch culture values directness and honesty, so avoid over-selling or fake hype. Irish influencers should keep it real.
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Payment Delays: Some smaller Dutch brands might drag their feet on payments. Use platforms that offer escrow or guaranteed payments like BaoLiba.
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Contract Clarity: Vague terms lead to headaches. Spell out everything—from content deadlines to usage rights—to avoid disputes.
📢 People Also Ask
How can Irish TikTok influencers find Dutch brands for collaboration?
Start with influencer marketing platforms like BaoLiba, join niche Facebook groups, or reach out via LinkedIn to Dutch brand marketers directly. Make sure your TikTok profile is polished and showcases your best work.
What payment methods are preferred for cross-border TikTok collaborations?
Euro-based payments via PayPal and SEPA bank transfers are most common between Ireland and the Netherlands. Confirm payment schedules and keep invoices clear.
Are there legal requirements for Irish influencers working with Dutch brands?
Yes, contracts should cover GDPR compliance, content rights, and tax obligations. If you’re VAT registered, check reverse charge rules for services to Dutch companies.
Final Thoughts
Cross-border TikTok influencer collaborations between Ireland and the Netherlands aren’t rocket science but do need some savvy moves. By understanding local cultures, payment systems, and legal frameworks, Irish TikTokers can tap into a wider market and build meaningful partnerships that boost income and influence.
BaoLiba will continue updating the latest Ireland influencer marketing trends and cross-border collab tips, so keep an eye out and stay ahead in the game.
