If you’re an influencer in Ireland looking to team up with brands across the pond in the United Kingdom, Snapchat offers a solid playground. But cracking the code on brand collaboration between Ireland and the UK isn’t just about slapping on a filter and posting snaps. You need to know the social media landscape, payment methods, legal quirks, and what brands actually want. Let’s break down how Irish Snapchat influencers can bag those UK brand deals like pros in 2025.
📢 Marketing Landscape for Snapchat in Ireland and the UK
Snapchat is no grandpa platform anymore. With over 500 million monthly users globally, it’s a hotspot for younger audiences, especially Gen Z and Millennials. In Ireland, Snapchat remains popular among teens and early twenties, making it a prime channel for brands targeting that demographic. Meanwhile, the UK market is even bigger and more diverse, with brands eager to tap into real-time, authentic content.
As of May 2025, Irish influencers on Snapchat who want to work with UK brands need to understand that the brand collaboration game is evolving. It’s about creating genuine, engaging content that resonates with local audiences on both sides of the Irish Sea. Brands expect not just reach but real engagement and measurable ROI.
💡 How Irish Influencers Can Approach UK Brand Collaboration
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Know Your Audience & Niche
Irish Snapchat influencers must nail down their niche—whether it’s fashion, fitness, travel, or food—and prove their audience engagement. UK brands want influencers who speak directly to their target market. If you’re an Irish lifestyle influencer like Aoife from Dublin, who’s built a loyal following around sustainable fashion, that’s your golden ticket. -
Tailor Content to Both Markets
While Ireland and the UK share a language, cultural nuances matter. UK brands appreciate when Irish influencers localise content but keep it relatable across the border. For example, referencing local events like the Galway Races or St. Patrick’s Day can add Irish flavour, while keeping the message universal. -
Leverage Snapchat Features for Brand Deals
Snapchat’s ad formats—like Snap Ads, Sponsored Lenses, and Story Takeovers—offer creative ways to showcase products. Influencers should pitch ideas that use these tools to tell authentic stories rather than just “shoutouts.” Brands in the UK, say Boots or Greggs, look for storytelling that fits their brand ethos. -
Use Irish Payment Methods and Currency
Payments are a crucial part often overlooked. Most Irish influencers prefer getting paid in Euro (€), but UK brands usually operate in GBP (£). Platforms like PayPal, Wise, or Revolut make currency conversion smooth. Highlighting your preferred payment method upfront can speed up negotiations.
📊 Legal and Cultural Considerations in Brand Collaboration
Working cross-border means respecting both Irish and UK advertising standards. Ireland’s Advertising Standards Authority for Ireland (ASAI) and the UK’s Advertising Standards Authority (ASA) have clear rules on influencer marketing transparency.
As of 2025, influencers must disclose paid partnerships clearly on Snapchat. Using hashtags like #ad or #sponsored is mandatory. Ignoring this can lead to legal trouble or brand bans.
Culturally, Irish influencers should be mindful of UK sensitivities around political topics, Brexit, or identity issues to avoid alienating audiences or brands.
📢 Examples of Irish Influencers Working with UK Brands on Snapchat
Take Jamie from Cork, a tech and gaming influencer with 40k Snapchat followers. Jamie recently collaborated with the UK-based GameStop on a product launch, creating exclusive Snapchat stories and behind-the-scenes content that drove massive engagement.
Or Niamh, a health and wellness influencer from Galway, who partnered with the UK supplement brand Holland & Barrett. She crafted Snapchat mini-tutorials that felt natural and educational, boosting conversion rates.
These examples show how authentic content and clear communication can make the Ireland-UK connection work.
💡 Best Practices for Irish Influencers When Pitching UK Brands
- Research the Brand Thoroughly: Know their target market and campaigns.
- Showcase Previous Collaborations: Highlight metrics and success stories.
- Offer Creative Concepts: Don’t just ask for money; propose fresh content ideas.
- Clarify Payment Terms Early: Be upfront about currency and methods.
- Respect Legal Disclosure Requirements: Always mention sponsored content.
❗ Potential Pitfalls to Avoid
- Overpromising on reach or engagement. UK brands are savvy and will check your analytics.
- Ignoring cultural differences that may offend or confuse the UK audience.
- Neglecting proper disclosure of paid partnerships, risking penalties.
- Delays or misunderstandings in payment due to currency or banking issues.
### People Also Ask
How can Irish Snapchat influencers find UK brand collaborations?
Start by joining influencer platforms like BaoLiba, which connects influencers with brands across Ireland and the UK. Also, network through local events, social media groups, and pitch directly to brands with tailored proposals.
What payment methods are preferred for cross-border deals between Ireland and the UK?
Paypal, Wise, and Revolut are popular for hassle-free currency exchange. Many UK brands pay in GBP, so having a multi-currency account helps manage payments smoothly.
Do Irish influencers need to follow UK advertising laws when working with UK brands?
Yes. When collaborating with UK brands, influencers must comply with UK Advertising Standards Authority (ASA) rules, including clear disclosure of sponsored content.
BaoLiba will keep updating the latest influencer marketing trends in Ireland. Stay tuned for more insider tips and practical guides to grow your Snapchat brand collabs across the UK and beyond.
