If you’re an influencer in Ireland looking to expand your horizons, teaming up with brands from Italy via Snapchat is a killer move. Snapchat’s quick, authentic vibe matches well with today’s fast-moving digital marketing world. But how do you, as an Irish influencer, actually make those connections with Italian brands and get paid without the hassle? Let’s break it down with some real talk and practical tips.
📢 Why Snapchat and Why Italy
Snapchat remains a top social platform among Ireland’s younger crowd, especially those under 30. Unlike Instagram or TikTok, Snapchat’s ephemeral content makes it perfect for spontaneous brand collabs. For Irish influencers, this means less polished, more genuine promotion – something brands love.
Italy is buzzing with lifestyle, fashion, and food brands that are eager to dip into new markets like Ireland. Think of brands like Superga, the sneaker legend, or Illy Coffee, iconic in the café scene. These brands want local voices in Ireland telling authentic stories, and Snapchat influencers fit the bill.
As of May 2025, Ireland’s influencer marketing is booming, with cross-border collaborations becoming a norm. More Irish influencers are eyeing Italian brands because of their rich storytelling and aspirational products. It’s a win-win if you play it smart.
💡 How Irish Influencers Can Approach Italian Brands on Snapchat
1. Find the Right Brands
Don’t just shoot your shot at any brand. Use platforms like BaoLiba to spot Italian brands open to working with Irish creators. Look for brands that suit your niche – be it fashion, food, travel, or lifestyle.
2. Craft a Localised Pitch
Italian brands want to see how you can bring their story to life for Irish audiences. Highlight your Snapchat stats (views, engagement rates), and explain how your followers are the perfect fit.
Pro tip: Show some knowledge of Italy’s culture or language. It scores brownie points.
3. Collaborate on Content Ideas
Snapchat thrives on creativity. Propose ideas like “A Day in the Life” using an Italian brand’s product or “Behind the Scenes” stories featuring the brand’s ethos. Keep it authentic and fun.
4. Payment and Legal Basics
Irish influencers get paid in euros (€), so payment from Italian brands is straightforward. Common payment methods include bank transfer (SEPA zone) and PayPal. Make sure you invoice correctly, including VAT if applicable.
On the legal side, Ireland and Italy both follow EU regulations on influencer marketing transparency. Always declare paid partnerships clearly on your snaps. Keep contracts tight – BaoLiba helps with this.
📊 Local Examples from Ireland
Take Aoife from Dublin, a fashion influencer with 25k Snapchat followers. She recently collaborated with FILA Italy to showcase their new sneaker line to Irish teens. The content was raw, fun snaps of her styling the kicks around Dublin’s streets, which racked up engagement and sales for FILA.
Or Liam, a food influencer in Cork, who worked with Barilla to promote Italian pasta brands in Irish homes. Liam’s Snapchat cooking series was a hit, mixing Irish ingredients with Italian recipes – a true cultural mashup.
These case studies show how Irish influencers can nail Italian brand collabs by blending local flavour with Italian products.
❗ Risks and Things to Watch Out For
- Cultural missteps: Italians are proud of their heritage. Avoid clichés or stereotypes in your content.
- Legal compliance: Always tag paid posts as ads to stay compliant with Irish and EU marketing laws.
- Payment delays: When working cross-border, clarify payment timelines upfront to avoid cashflow headaches.
People Also Ask
How can Irish Snapchat influencers find Italian brand collaborations?
Use global influencer platforms like BaoLiba, network at industry events, and research brands actively marketing in Ireland. Tailor pitches highlighting your Irish audience and Snapchat’s unique engagement.
What payment methods do Irish influencers use for Italian brand deals?
Bank transfers within the SEPA zone and PayPal are most common. Make sure to handle invoicing correctly, including VAT if required.
Are there legal rules for influencer marketing between Ireland and Italy?
Yes, both countries adhere to EU regulations requiring clear disclosure of paid partnerships. Transparency is key to avoid penalties and maintain trust.
📢 Wrapping Up
In 2025, Irish Snapchat influencers have a golden chance to tap into Italy’s vibrant brand scene. Localised pitches, authentic content, and clear contracts make all the difference. Whether you’re in Dublin, Cork, or Galway, the cross-border influencer game is wide open.
BaoLiba will keep updating Ireland’s influencer marketing trends. Stay tuned and keep smashing those collabs!
